Welcome to our dedicated page for Zeta Global Holdings news (Ticker: ZETA), a resource for investors and traders seeking the latest updates and insights on Zeta Global Holdings stock.
Overview
Zeta Global Holdings Corp is a pioneering data-driven technology company that redefines how enterprises engage with consumers. At its core, Zeta Global leverages extensive data analytics, advanced machine learning, and precision marketing to create an omnichannel communication environment that continuously connects brands with their customers. Employing sophisticated identity data and consumer intelligence, the company powers its state-of-the-art Zeta Marketing Platform (ZMP) to enhance customer acquisition, retention, and overall engagement.
Core Business and Technology
The company operates a comprehensive, cloud-based platform that amalgamates data science, strategy, and technology to drive actionable insights. By processing billions of structured and unstructured data points, Zeta Global is able to predict consumer intent and tailor marketing strategies with high precision. Its platform is built on a robust SaaS foundation, enabling seamless integration of big data analytics with real-time marketing automation and customer lifecycle management. This technological prowess underpins its ability to deliver optimized, evidence-based customer experiences across multiple touchpoints.
Omnichannel Strategy
Central to Zeta Global's value proposition is its innovative omnichannel approach. The company ensures that brands are equipped to interact with consumers at every stage of their journey, whether it is through digital platforms, email, mobile applications, or social media. The continuous, data-driven dialogue facilitated by the platform is essential for crafting personalized customer experiences. Enterprise clients benefit from the capacity to execute targeted campaigns that are both adaptive and informed by a deep well of consumer data.
Market Position and Industry Reach
With a strong emphasis on data science and advanced analytics, Zeta Global occupies a unique position in the marketing technology ecosystem. Serving a diverse range of industries such as financial services, insurance, telecommunications, automotive, travel, hospitality, and retail, the company has established itself as a trusted provider of marketing automation solutions. Its global operations enable it to combine insights from disparate markets, offering a well-rounded perspective that enhances its service delivery and client engagement strategy.
Operational Excellence and Data-Driven Insights
The operational model at Zeta Global is characterized by the integration of cutting-edge machine learning algorithms with an extensive, opted-in data set. This dual strategy not only supports predictive analytics but also enriches the customer lifecycle management process, ensuring that every interaction is informed by sophisticated, actionable insights. The result is a platform that continuously adapts to market dynamics and consumer behaviors, thereby fostering long-term engagement and improved campaign outcomes.
Expertise in Precision Marketing
Demonstrating deep industry expertise, Zeta Global combines technological innovation with creative strategy, making it a formidable presence in the data-driven marketing landscape. The company's ability to synthesize complex data points into clear, strategic insights has solidified its reputation as an authoritative resource in precision marketing. This focus on leveraging technology to drive measurable marketing success not only distinguishes it within a competitive industry but also reinforces its commitment to delivering value-driven, customer-centric solutions.
Global Reach and Client-Centric Approach
Zeta Global extends its reach across multiple continents, positioning itself as a global player in marketing technology. The company engages with a wide spectrum of enterprise customers, from Fortune 1000 companies to mid-market brands, and caters to a variety of sectors with diverse consumer bases. Its client-centric approach, built on continuous data integration and advanced analytics, ensures that businesses can effectively navigate the complexities of modern consumer behavior.
Conclusion
In summary, Zeta Global Holdings Corp stands out as a credible and innovative entity within the realm of digital marketing and consumer intelligence. Its robust, omnichannel cloud platform not only optimizes customer experiences through actionable data insights but also supports enterprises in achieving a nuanced understanding of market trends. This comprehensive, data-driven approach encapsulates the essence of precision marketing, making Zeta Global a cornerstone in the evolution of marketing technology.
Zeta Global (NYSE: ZETA) has launched AI Agent Studio, featuring Agentic Workflows in beta, a groundbreaking suite of generative AI tools for marketers. The platform enables users to create, customize, and chain AI agents together for complex marketing task automation.
The company reports significant early adoption success, with 126 brands implementing Zeta's Data Cloud AI in its first year. Notably, Zeta's consumption revenue has increased by over 40% in 2024, showing acceleration from 2023.
Key features of Agentic Workflows include:
- Programmatic media optimization
- Customer journey optimization
- Campaign creation automation
- Data onboarding processes
Zeta Global (NYSE:ZETA) has released its February 2025 Zeta Economic Index (ZEI), showing mixed economic signals. The Economic Index Score (EIS) decreased 0.8% month-over-month to 70.3, while the Economic Stability Index (ESI) improved 0.6% quarter-over-quarter to 66.9.
Key findings include:
- Consumer confidence dropped 7%, despite robust spending behavior
- Credit Line Expansion Intent rose 146.4% year-over-year
- Job Market Sentiment increased 26.7% month-over-month
- Financial Services sector showed strength (+2.3 points)
- Technology sector declined 3.0 points
- Travel sector experienced the largest decline (-5.7 points)
The ZEI, powered by Generative AI technology, analyzes real-time consumer behavior from over 245 million US consumers, utilizing over 20 proprietary inputs to provide insights into economic sentiment and trends.
Zeta (NYSE: ZETA), an AI Marketing Cloud company, has announced its upcoming participation in investor events. The company will provide live webcasts and replays of these presentations through their Investor Relations website at investors.zetaglobal.com, where they will remain accessible for a one-year period.
Zeta Global (NYSE: ZETA) reported exceptional financial results for Q4 and full year 2024. Q4 revenue reached $315M, up 50% Y/Y, while full-year revenue hit $1,006M, up 38% Y/Y. The company achieved GAAP net income of $15M in Q4'24, compared to a loss of $35M in Q4'23.
Key metrics showed strong growth with Scaled Customer count increasing 17% Y/Y and Super-Scaled Customer count up 13% Y/Y. Scaled Customer ARPU grew 19% Y/Y to $1.87M in 2024. The company generated operating cash flow of $44M in Q4 and $134M for the full year.
Looking ahead, Zeta projects FY2025 revenue of $1,235M-$1,245M (23-24% growth) and unveiled its Zeta 2028 plan targeting $2.1B in revenue with 25% Adjusted EBITDA margin.
Zeta Global (NYSE: ZETA) has released new consumer insights ahead of Sunday's big game, analyzing behavioral signals from over 245 million US consumers. The data reveals significant shifts in audience sentiment, with overall game interest down 14% from last year. Notable findings include a 20% decrease in Taylor Swift-related interest and a 6% decline in halftime show enthusiasm.
Despite reduced game excitement, consumer anticipation for commercials has surged 192% year-over-year. Ad costs reflect this trend, with 30-second spots increasing nearly 15%. Commercial momentum grew 19% from December 2024 to January 2025, highlighting the effectiveness of early ad releases for maximizing engagement.
The findings are based on Zeta's Data Cloud analysis of trillions of monthly online and offline activity signals, comparing behavioral patterns between 2024 and 2025.
Zeta Global (NYSE:ZETA) has announced the acceleration of its Q4 and full year 2024 financial results release to February 25, 2025, after market close. The earnings call has been moved one day earlier to avoid scheduling conflicts with other companies' earnings calls.
During the conference call, scheduled for 4:30 p.m. Eastern Time, the company will present its new long-term strategic plan, Zeta 2028, including key performance indicators and growth catalysts. CEO David A. Steinberg and CFO Chris Greiner will host the call, which will be available via live webcast and replay on Zeta's Investor Relations website.
Zeta Global (NYSE:ZETA) has released its January 2025 Zeta Economic Index (ZEI), showing the US economy maintaining stability despite post-holiday adjustments. The Economic Index Score (EIS) slightly decreased by 0.8% MoM to 70.9, while the Economic Stability Index (ESI) increased 0.6% QoQ to 66.9.
Key findings include: discretionary spend propensity rising 4.6% MoM, dining sector activity increasing 4.1 points MoM driven by gift card redemptions, and retail activity declining 3.9 points due to winter weather impacts. Healthcare activity also dropped 3.9 points amid new coverage rules, while job market sentiment saw a significant 19.6% MoM decline.
The ZEI, powered by Generative AI analyzing data from over 245 million US consumers, provides real-time economic insights through over 20 proprietary inputs.
Zeta Global (NYSE:ZETA) has announced it will release its fourth quarter and full year 2024 financial results after market close on Wednesday, February 26, 2025. The company will also present its new long-term strategic plan, Zeta 2028, which will outline key performance indicators and growth catalysts. CEO David A. Steinberg and CFO Chris Greiner will host a conference call at 4:30 p.m. Eastern Time on the same day. A live webcast and replay will be available on Zeta's Investor Relations website.
Zeta Global (NYSE: ZETA) has appointed Ed See as its new Chief Growth Officer, effective February 10. See brings over 30 years of experience, including eight years as a Partner at McKinsey & Company's Marketing and Sales practice, where he helped major brands develop marketing, digital, and analytics capabilities.
Reporting to Zeta's President Steven Gerber, See will focus on accelerating the company's growth strategy through deeper CMO and c-suite engagement, showcasing Zeta's AI-driven solutions, and helping businesses achieve measurable marketing outcomes. He succeeds Will Margiloff, who will transition to Vice Chairman.
The appointment aligns with Zeta's commitment to scaling its AI-driven marketing solutions and strengthening its position in AI marketing technology, as the company aims to help businesses achieve impact, effectiveness, and efficiency in their marketing investments.
Zeta Global (NYSE: ZETA) has launched its first brand campaign, 'Achieve the Impossible', focusing on AI-powered marketing solutions. The campaign aims to inspire marketers to embrace AI technology and demonstrates how the Zeta Marketing Platform enables hyper-personalization, omni-channel experiences, and predictable ROI.
The campaign features 'Imagine If' scenarios inspired by historical innovators and contemporary challenges, showcasing how Zeta's AI-powered platform can transform marketing capabilities. This initiative is part of Zeta's strategic vision to evolve from 'Zeta who?' to 'must have Zeta,' positioning the company as a leader in AI marketing innovation.
Developed by Zeta's in-house creative team, the campaign draws inspiration from visionaries like Beethoven, Nostradamus, and Sherlock Holmes, combined with customer feedback and market research to demonstrate how the platform makes ambitious marketing goals achievable.
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