Zeta Global Holdings Corp. - ZETA STOCK NEWS

Zeta Global reported significant growth in its Marketing Platform usage during the Cyber Five period (Thanksgiving to Cyber Monday), with a 108% year-over-year increase and 100% uptime. The platform's success comes at a important time as the holiday shopping season is five days shorter this year.

According to a Zeta survey of over 6,000 consumers, 53% plan to start their holiday shopping in December, marking an 8% increase from the previous year. This trend is supported by Zeta's behavioral data showing reduced holiday-related activity in October and November compared to previous years. With consumer confidence at a 16-month high, the company anticipates strong demand for digital marketing tools throughout the remainder of the holiday season.

The Zeta Economic Index (ZEI) for November 2024 shows strong economic momentum with the Economic Index Score (EIS) reaching 70.9 points, a 2.4-point increase month-over-month and the highest since April 2021. The report, powered by AI analysis of 240 million US consumers, reveals significant trends: a 34.7% increase in relocation searches, 13.9% rise in Job Market Sentiment, and retail activity growth of 4.7 points. Consumer behavior shows positive response to recent events including the presidential election conclusion and federal funds rate reduction. Retail sales activity increased 7.2% month-over-month, while travel sector interest rose 5.5 points.

Zeta Global (NYSE:ZETA) has announced its upcoming virtual Zeta Data Summit scheduled for December 9, 2024, from 8:30 AM to 12:00 PM EST. The summit will showcase how Zeta is leading the AI-powered revolution in marketing through its Data Cloud platform.

Attendees will gain insights into Zeta's Data Cloud operations, governance, and responsible data practices. The event will feature product demonstrations, use case examples, and industry expert perspectives on AI-powered personalization in marketing. Key speakers include the company's leadership team, including Co-Founder and CEO David A. Steinberg, CFO Chris Greiner, and other executive officers.

Zeta Global (NYSE: ZETA) has published a detailed rebuttal addressing claims made in a short seller report from November 13, 2024. The company strongly refutes the report's allegations, characterizing them as misleading and false statements designed to decrease the stock value. CEO David A. Steinberg affirmed that Zeta's data management, privacy practices, and financial reporting comply with relevant laws. The company highlighted its confidence through a recently authorized $100 million stock repurchase program and insider stock purchases by management and board members. Zeta is actively using the current stock price dislocation to accelerate its buyback program.

Zeta Global (NYSE: ZETA) announced that a forensic review completed in 2022-2023 found its practices sound and financial statements accurate, countering recent allegations in a misleading report. The review, conducted by Latham & Watkins LLP and external forensic accountants, was initiated after learning of a federal investigation into Kubient, Inc., a former business partner before Zeta's 2021 IPO. The review confirmed the accuracy of Zeta's financial statements and the effectiveness of internal controls. The company addressed the recent Critical Audit Matters (CAM) disclosure, noting it's a common practice among public companies and doesn't indicate control deficiencies.

Zeta Global (NYSE: ZETA) announced that CEO David A. Steinberg, company leadership, and board members plan to purchase approximately $3 million worth of Class A common stock on November 18, 2024. The announcement comes in response to what Steinberg describes as a recent report containing false claims about the company. Steinberg expressed confidence in the company's integrity and stated his belief that the current share price is undervalued, emphasizing the company's strong performance for shareholders over the past three years.

Zeta Global (NYSE:ZETA) announced a webinar scheduled for Wednesday, November 20 at 3:30 p.m. Eastern Time, hosted by William Blair's Partner Arjun Bhatia. Key company executives, including CEO David Steinberg, CFO Chris Greiner, and Audit Committee Chair Robert Niehaus, will discuss the company's accounting processes, controls, data collection policies, and privacy oversight. The webinar follows a recent short-seller report, to which Zeta has issued a preliminary response. Registration is available through William Blair representatives, and a replay will be accessible on Zeta's Investor Relations website.

Zeta Global (NYSE: ZETA) announced a new $100 million stock repurchase program for its Class A common stock, extending through December 31, 2026. This supplements their existing program from August 2022, which has $14.7 million remaining and expires December 31, 2024. The company plans to use various methods for repurchases, including open market purchases and privately negotiated transactions. Management expects to generate significant free cash flow over the next two years and believes the current stock valuation presents a unique opportunity for share repurchases.

Zeta Global (NYSE: ZETA) has issued a response to a short-seller report published by Culper Research, strongly refuting its claims as misleading and false. The company emphasizes that its independent auditor is Deloitte, not E&Y as incorrectly stated in the report, and confirms its confidence in internal accounting processes and controls. Zeta clarifies that revenue from customers who are also vendors is insignificant, and the combined revenue contribution from Apptness and ArcaMax is less than 3% year-to-date through Q3 2024. The company denies operating 'consent farms' and affirms its commitment to data protection and privacy compliance.