STOCK TITAN

Zeta Global Holdings Corp - ZETA STOCK NEWS

Welcome to our dedicated page for Zeta Global Holdings news (Ticker: ZETA), a resource for investors and traders seeking the latest updates and insights on Zeta Global Holdings stock.

Zeta Global Holdings Corp. (NYSE: ZETA) is a data-driven technology company that excels in acquiring and retaining customers through precision marketing. Founded in 2007 by David A. Steinberg and John Sculley, the former CEO of Apple Computer and Pepsi-Cola, Zeta Global is a pioneer in data-driven marketing technology.

Leveraging advanced data science, analytics, strategy, and award-winning creative capabilities, the company creates optimized customer experiences. Their SaaS-based platform, the Zeta Marketing Platform (ZMP), provides enterprises with consumer intelligence and marketing automation software. This omnichannel marketing platform, powered by identity data, is capable of analyzing billions of structured and unstructured data points. By utilizing sophisticated machine learning algorithms and an extensive opted-in data set, ZMP predicts consumer intent and executes omnichannel marketing strategies.

Zeta Global serves over 500 Fortune 1000 and middle market brands across various industries, including financial services, insurance, telecommunications, automotive, travel, hospitality, and retail. The company operates on four continents and employs over 1,300 individuals. Headquartered in New York City, Zeta Global also has centers of excellence in Silicon Valley, Boston, London, and Hyderabad, India, alongside 25 additional offices globally.

In recent news, Zeta Global has partnered with Group Black, a Black-owned media company, to launch the Group Black Audience and Insight Platform. This collaboration aims to connect brands with diverse audiences, particularly Black and Hispanic sectors, by leveraging Zeta’s advanced marketing platform to activate personalized omnichannel experiences. This partnership is a significant step towards enhancing brand growth and ensuring more authentic engagement with underrepresented groups.

Rhea-AI Summary

Zeta Global (NYSE: ZETA) has released new consumer insights ahead of Sunday's big game, analyzing behavioral signals from over 245 million US consumers. The data reveals significant shifts in audience sentiment, with overall game interest down 14% from last year. Notable findings include a 20% decrease in Taylor Swift-related interest and a 6% decline in halftime show enthusiasm.

Despite reduced game excitement, consumer anticipation for commercials has surged 192% year-over-year. Ad costs reflect this trend, with 30-second spots increasing nearly 15%. Commercial momentum grew 19% from December 2024 to January 2025, highlighting the effectiveness of early ad releases for maximizing engagement.

The findings are based on Zeta's Data Cloud analysis of trillions of monthly online and offline activity signals, comparing behavioral patterns between 2024 and 2025.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
11.61%
Tags
none
-
Rhea-AI Summary

Zeta Global (NYSE:ZETA) has announced the acceleration of its Q4 and full year 2024 financial results release to February 25, 2025, after market close. The earnings call has been moved one day earlier to avoid scheduling conflicts with other companies' earnings calls.

During the conference call, scheduled for 4:30 p.m. Eastern Time, the company will present its new long-term strategic plan, Zeta 2028, including key performance indicators and growth catalysts. CEO David A. Steinberg and CFO Chris Greiner will host the call, which will be available via live webcast and replay on Zeta's Investor Relations website.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
11.61%
Tags
-
Rhea-AI Summary

Zeta Global (NYSE:ZETA) has released its January 2025 Zeta Economic Index (ZEI), showing the US economy maintaining stability despite post-holiday adjustments. The Economic Index Score (EIS) slightly decreased by 0.8% MoM to 70.9, while the Economic Stability Index (ESI) increased 0.6% QoQ to 66.9.

Key findings include: discretionary spend propensity rising 4.6% MoM, dining sector activity increasing 4.1 points MoM driven by gift card redemptions, and retail activity declining 3.9 points due to winter weather impacts. Healthcare activity also dropped 3.9 points amid new coverage rules, while job market sentiment saw a significant 19.6% MoM decline.

The ZEI, powered by Generative AI analyzing data from over 245 million US consumers, provides real-time economic insights through over 20 proprietary inputs.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
1.26%
Tags
none
Rhea-AI Summary

Zeta Global (NYSE:ZETA) has announced it will release its fourth quarter and full year 2024 financial results after market close on Wednesday, February 26, 2025. The company will also present its new long-term strategic plan, Zeta 2028, which will outline key performance indicators and growth catalysts. CEO David A. Steinberg and CFO Chris Greiner will host a conference call at 4:30 p.m. Eastern Time on the same day. A live webcast and replay will be available on Zeta's Investor Relations website.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
1.72%
Tags
-
Rhea-AI Summary

Zeta Global (NYSE: ZETA) has appointed Ed See as its new Chief Growth Officer, effective February 10. See brings over 30 years of experience, including eight years as a Partner at McKinsey & Company's Marketing and Sales practice, where he helped major brands develop marketing, digital, and analytics capabilities.

Reporting to Zeta's President Steven Gerber, See will focus on accelerating the company's growth strategy through deeper CMO and c-suite engagement, showcasing Zeta's AI-driven solutions, and helping businesses achieve measurable marketing outcomes. He succeeds Will Margiloff, who will transition to Vice Chairman.

The appointment aligns with Zeta's commitment to scaling its AI-driven marketing solutions and strengthening its position in AI marketing technology, as the company aims to help businesses achieve impact, effectiveness, and efficiency in their marketing investments.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-0.69%
Tags
management
-
Rhea-AI Summary

Zeta Global (NYSE: ZETA) has launched its first brand campaign, 'Achieve the Impossible', focusing on AI-powered marketing solutions. The campaign aims to inspire marketers to embrace AI technology and demonstrates how the Zeta Marketing Platform enables hyper-personalization, omni-channel experiences, and predictable ROI.

The campaign features 'Imagine If' scenarios inspired by historical innovators and contemporary challenges, showcasing how Zeta's AI-powered platform can transform marketing capabilities. This initiative is part of Zeta's strategic vision to evolve from 'Zeta who?' to 'must have Zeta,' positioning the company as a leader in AI marketing innovation.

Developed by Zeta's in-house creative team, the campaign draws inspiration from visionaries like Beethoven, Nostradamus, and Sherlock Holmes, combined with customer feedback and market research to demonstrate how the platform makes ambitious marketing goals achievable.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-0.74%
Tags
AI
Rhea-AI Summary

Zeta Global (NYSE:ZETA) has released its December 2024 Zeta Economic Index (ZEI), showing strong economic indicators and consumer confidence. The Economic Index Score (EIS) reached 71.5 points, marking a 0.6 point month-over-month increase and hitting its highest level since April 2021. The Economic Stability Index (ESI) rose to 66.9, showing a 0.6% quarter-over-quarter improvement.

Key findings include: Consumer technology interest increased by 5.6 points month-over-month, financial services spending grew by 3.0 points, and retail activity saw a 4.2% monthly increase despite a 0.5% decrease in in-store visitation. Travel activity grew by 2.0 points, while job market sentiment showed a slight 0.9% decrease following November's 13.9% surge.

The ZEI, powered by AI technology analyzing data from over 240 million US consumers, indicates stable consumer spending despite inflation reaching 2.7%. The index uses over 20 proprietary inputs and real-time behavioral signals to provide comprehensive economic insights.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-4.21%
Tags
none
-
Rhea-AI Summary

Zeta Global (NYSE: ZETA) has appointed Pamela Lord as its new President of Customer Relationship Management (CRM). Lord brings over 25 years of experience in marketing technology, previously serving as Group Vice President and General Manager at Oracle, where she managed B2B and B2C marketing cloud customers.

Reporting to Zeta's President Steven Gerber, Lord will oversee go-to-market strategy and customer development efforts across Zeta's CDP, ESP, and mobile solutions. The appointment aims to drive growth and retention use cases for enterprise clients. Lord succeeds Matthew Mobley, who will transition to Chief Operating Officer while continuing to report to Steven Gerber.

The appointment comes at a strategic time as Zeta focuses on AI-driven marketing and generative AI developments in the industry. The company aims to strengthen its position in AI-powered marketing through this leadership enhancement.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-4.21%
Tags
management AI
-
Rhea-AI Summary

Zeta Global (NYSE:ZETA) has released a statement regarding Omnicom's announced acquisition of Interpublic Group of Companies (IPG). During the Zeta Data Summit, CEO David Steinberg commented on the merger, expressing pride in Zeta's relationships with both Omnicom and IPG. He stated that the announcement is positive for both the industry and Zeta, indicating they will monitor the progression of the merger and offer support as needed.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-12.26%
Tags
Rhea-AI Summary

Zeta Global reported significant growth in its Marketing Platform usage during the Cyber Five period (Thanksgiving to Cyber Monday), with a 108% year-over-year increase and 100% uptime. The platform's success comes at a important time as the holiday shopping season is five days shorter this year.

According to a Zeta survey of over 6,000 consumers, 53% plan to start their holiday shopping in December, marking an 8% increase from the previous year. This trend is supported by Zeta's behavioral data showing reduced holiday-related activity in October and November compared to previous years. With consumer confidence at a 16-month high, the company anticipates strong demand for digital marketing tools throughout the remainder of the holiday season.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
9.95%
Tags
none

FAQ

What is the current stock price of Zeta Global Holdings (ZETA)?

The current stock price of Zeta Global Holdings (ZETA) is $20.73 as of February 21, 2025.

What is the market cap of Zeta Global Holdings (ZETA)?

The market cap of Zeta Global Holdings (ZETA) is approximately 5.3B.

What does Zeta Global Holdings Corp. do?

Zeta Global is a data-driven technology company specializing in precision marketing to acquire and retain customers through advanced data science, analytics, and machine learning.

When was Zeta Global founded?

Zeta Global was founded in 2007 by David A. Steinberg and John Sculley.

What is the Zeta Marketing Platform (ZMP)?

The ZMP is an omnichannel marketing platform that uses sophisticated machine learning algorithms and identity data to analyze billions of data points, predict consumer intent, and execute marketing strategies.

Which industries does Zeta Global serve?

Zeta Global serves multiple industries, including financial services, insurance, telecommunications, automotive, travel, hospitality, and retail.

Where is Zeta Global headquartered?

Zeta Global is headquartered in New York City and has centers of excellence in Silicon Valley, Boston, London, and Hyderabad, India.

How many employees does Zeta Global have?

Zeta Global employs over 1,300 individuals across four continents.

What recent partnerships has Zeta Global announced?

Zeta Global recently partnered with Group Black to launch the Group Black Audience and Insight Platform, aiming to connect brands with diverse audiences, particularly Black and Hispanic sectors.

What is the mission of Zeta Global?

Zeta Global's mission is to create perpetual dialogues between brands and their customers using data-driven strategies, optimized customer experiences, and precision marketing.

What are the core capabilities of Zeta Global?

Zeta Global's core capabilities include data science, strategy, analytics, machine learning, and award-winning creative solutions for marketing automation and customer engagement.

Who are the founders of Zeta Global?

Zeta Global was founded by David A. Steinberg and John Sculley, the former CEO of Apple Computer and Pepsi-Cola.
Zeta Global Holdings Corp

NYSE:ZETA

ZETA Rankings

ZETA Stock Data

5.33B
181.34M
9.13%
75.27%
8.16%
Software - Infrastructure
Services-prepackaged Software
Link
United States
NEW YORK