Zedge's GuruShots Photography Game Introduces Exciting New Features: Onboarding, Missions and Enhanced Game Economy

Rhea-AI Summary

Zedge announced significant updates to its GuruShots photography game, introducing three major features: a new onboarding experience, missions system, and coin-based economy. The updates aim to enhance player engagement, retention, and monetization potential. The streamlined onboarding process provides new players with an intuitive introduction to gameplay, while the missions system rewards users for completing specific challenges. The new coin-based economy allows players to earn or purchase coins for accessing in-game resources and experiences. Early data shows promising increases in player engagement, particularly with the missions feature.

Positive

• Introduction of new monetization opportunities through coin-based economy
• Early data shows increased player engagement from missions feature
• Implementation of proven gaming mechanics to improve user retention

Negative

• None.

Insights

Product Strategy Analyst

The introduction of these features represents a strategic shift in GuruShots' monetization and user engagement model. The new coin-based economy and mission system mirror successful mechanics from top-performing mobile games, potentially opening new revenue streams. However, the real impact will depend on user adoption and conversion rates.

The focus on First Time User Experience (FTUE) through improved onboarding is particularly noteworthy as mobile games typically lose 80% of users within the first few days. The structured progression system could significantly improve user retention metrics, though actual revenue impact may take several quarters to materialize.

While these updates align with industry best practices, the lack of specific metrics or early performance data makes it difficult to quantify the potential financial impact. Investors should monitor key performance indicators in future earnings reports, particularly user retention rates and average revenue per user (ARPU).

Updates focused on attracting new players, improving engagement and retention and driving revenue

NEW YORK, NY / ACCESSWIRE / October 23, 2024 / Zedge, Inc. (NYSE American:ZDGE), a leader in digital marketplaces and interactive games that empower self-expression, today announced recent updates to GuruShots,"The World's Greatest Photography Game." These enhancements include a robust onboarding experience, the launch of missions and the adoption of a coin-based in-game economy, all aimed at attracting new players, driving engagement, improving retention and unlocking new monetization potential.

"With the introduction of an inviting onboarding experience, the addition of missions and a revamped game economy, we're making GuruShots relevant to a broader prospective audience and improving engagement and retention - keys to opening revenue growth," said Jonathan Reich, CEO of Zedge. "Our mission is to immerse players in the thrill of photography competitions from the moment they join, offering a journey that rewards both creativity and participation."

Driving Player Engagement with Streamlined Onboarding
The new onboarding funnel has been designed to offer new players an easy, exciting and fun filled introduction to the game. Players immediately dive into gameplay and are availed with more advanced features as they progress.

This journey mirrors successful trends in mobile gaming, where structured progression helps new players feel accomplished early on, keeping them engaged and motivating them to explore more complex game elements as they hone their skills.

Reich explained, "As with most things in life, First Time User Experience, or FTUE, counts. Making a good first impression impacts a new user's engagement and retention, so solid onboarding sets the stage for long-term commitment. Players that experience early success in an intuitive fashion are more likely to stay invested."

Missions Improve Engagement and Retention
Missions are a known gaming technique utilized to improve both engagement and retention by rewarding players for accomplishing specific goals. The portfolio of challenges provides a sense of achievement and progression, and motivates players to return, while fostering community interaction and friendly competition.

"Early data from missions has been promising, with solid increases in player engagement," added Reich. "These challenges not only fuel creativity and competition but also attract new players who are excited about the dynamic, interactive experiences that GuruShots provides."

New Coin-Based Game Economy Enables More Ways to Engage Users and Monetize
In addition to the onboarding and missions, GuruShots adopted a multi-currency, coin-based in-game economy. Players can now earn or purchase coins to access valuable in-game resources or unlock unique game experiences expanding the possibilities for a user to remain immersed in gameplay.

"By introducing a coin-based economy, we're offering players lots of different ways to earn and spend. Managing this dynamic will allow us to improve revenue production" concluded Reich."

With these updates, GuruShots is poised to attract a wider audience, elevate player engagement and expand its monetization capabilities, elevating its position as the go-to competition platform for photography enthusiasts around the globe.

About Zedge
Zedge offers a fun and dynamic suite of digital properties where users can design, play, personalize, and earn. Zedgers can easily create and share content using AI, compete in challenges, decorate their phones, and sell their work - all within the Zedge ecosystem. We serve tens of millions of users monthly across our portfolio of properties, including the Zedge Marketplace, a freemium marketplace offering mobile phone wallpapers, video wallpapers, ringtones, notification sounds, and pAInt, a generative AI image maker; Emojipedia, the #1 trusted source for ‘all things emoji'; and GuruShots, "The World's Greatest Photography Game," a skill-based photo challenge game. For more information, visit https://www.investor.zedge.net/

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Contact:

Brian Siegel, IRC, MBA
Senior Managing Director
Hayden IR
(346) 396-8696
ir@zedge.net

SOURCE: Zedge, Inc.

View the original press release on accesswire.com

FAQ

What new features did Zedge (ZDGE) add to GuruShots in October 2023?

Zedge added three major features to GuruShots: a new onboarding experience, missions system, and a coin-based in-game economy, all aimed at improving user engagement and monetization.

How does the new coin-based economy work in Zedge's (ZDGE) GuruShots game?

Players can earn or purchase coins to access valuable in-game resources and unlock unique game experiences, creating additional monetization opportunities for the platform.

What is the purpose of the new missions feature in Zedge's (ZDGE) GuruShots?

The missions feature aims to improve engagement and retention by rewarding players for accomplishing specific goals, fostering community interaction and friendly competition.