Zedge's GuruShots Photography Game Introduces Exciting New Features: Onboarding, Missions and Enhanced Game Economy
Zedge announced significant updates to its GuruShots photography game, introducing three major features: a new onboarding experience, missions system, and coin-based economy. The updates aim to enhance player engagement, retention, and monetization potential. The streamlined onboarding process provides new players with an intuitive introduction to gameplay, while the missions system rewards users for completing specific challenges. The new coin-based economy allows players to earn or purchase coins for accessing in-game resources and experiences. Early data shows promising increases in player engagement, particularly with the missions feature.
Zedge ha annunciato aggiornamenti significativi al suo gioco fotografico GuruShots, introducendo tre funzionalità principali: una nuova esperienza di onboarding, un sistema di missioni e un'economia basata su monete. Questi aggiornamenti mirano a migliorare l'impegno dei giocatori, la retention e il potenziale di monetizzazione. Il processo di onboarding semplificato offre ai nuovi giocatori un'introduzione intuitiva al gameplay, mentre il sistema di missioni premia gli utenti per aver completato sfide specifiche. La nuova economia basata su monete consente ai giocatori di guadagnare o acquistare monete per accedere a risorse ed esperienze di gioco. I dati preliminari mostrano un aumento promettente nell'impegno dei giocatori, in particolare con la funzione delle missioni.
Zedge anunció actualizaciones significativas para su juego de fotografía GuruShots, introduciendo tres funciones principales: una nueva experiencia de incorporación, un sistema de misiones y una economía basada en monedas. Estas actualizaciones tienen como objetivo mejorar el compromiso de los jugadores, la retención y el potencial de monetización. El proceso de incorporación simplificado ofrece a los nuevos jugadores una introducción intuitiva al juego, mientras que el sistema de misiones recompensa a los usuarios por completar desafíos específicos. La nueva economía basada en monedas permite a los jugadores ganar o comprar monedas para acceder a recursos y experiencias en el juego. Los datos iniciales muestran aumentos prometedores en el compromiso de los jugadores, particularmente con la función de misiones.
Zedge는 GuruShots 사진 게임에 대한 중요한 업데이트를 발표하며, 새로운 온보딩 경험, 미션 시스템, 그리고 코인 기반 경제체제를 도입했습니다. 이러한 업데이트는 플레이어의 참여도, 유지율 및 수익 잠재력을 향상시키는 것을 목표로 합니다. 간소화된 온보딩 프로세스는 신규 플레이어에게 게임플레이에 대한 직관적인 소개를 제공하며, 미션 시스템은 특정 도전을 완료하는 사용자에게 보상을 제공합니다. 새로운 코인 기반 경제체제는 플레이어가 게임 내 자원과 경험에 접근하기 위해 코인을 얻거나 구매할 수 있게 해줍니다. 초기 데이터는 특히 미션 기능과 관련하여 플레이어 참여도가 유의미하게 증가했다는 것을 보여줍니다.
Zedge a annoncé d'importantes mises à jour pour son jeu de photographie GuruShots, introduisant trois fonctionnalités majeures : une nouvelle expérience d'intégration, un système de missions et une économie basée sur les pièces. Ces mises à jour visent à améliorer l'engagement des joueurs, leur fidélisation et leur potentiel de monétisation. Le processus d'intégration simplifié offre aux nouveaux joueurs une introduction intuitive au gameplay, tandis que le système de missions récompense les utilisateurs pour l'accomplissement de défis spécifiques. La nouvelle économie basée sur les pièces permet aux joueurs de gagner ou d'acheter des pièces pour accéder à des ressources et expériences en jeu. Les données préliminaires montrent une augmentation prometteuse de l'engagement des joueurs, en particulier avec la fonctionnalité des missions.
Zedge hat bedeutende Updates für sein Fotospiel GuruShots angekündigt, einschließlich dreier wesentlicher Funktionen: einer neuen Onboarding-Erfahrung, einem Missionssystem und einer auf Münzen basierenden Wirtschaft. Die Updates sollen das Engagement der Spieler, die Bindung und das Monetarisierungspotenzial verbessern. Der optimierte Onboarding-Prozess bietet neuen Spielern eine intuitive Einführung in das Gameplay, während das Missionssystem Benutzer für die Durchführung spezifischer Herausforderungen belohnt. Die neue auf Münzen basierende Wirtschaft ermöglicht es den Spielern, Münzen zu verdienen oder zu kaufen, um auf In-Game-Ressourcen und -Erfahrungen zuzugreifen. Frühere Daten zeigen vielversprechende Zunahmen beim Engagement der Spieler, insbesondere mit der Missionsfunktion.
- Introduction of new monetization opportunities through coin-based economy
- Early data shows increased player engagement from missions feature
- Implementation of proven gaming mechanics to improve user retention
- None.
Insights
The introduction of these features represents a strategic shift in GuruShots' monetization and user engagement model. The new coin-based economy and mission system mirror successful mechanics from top-performing mobile games, potentially opening new revenue streams. However, the real impact will depend on user adoption and conversion rates.
The focus on First Time User Experience (FTUE) through improved onboarding is particularly noteworthy as mobile games typically lose
While these updates align with industry best practices, the lack of specific metrics or early performance data makes it difficult to quantify the potential financial impact. Investors should monitor key performance indicators in future earnings reports, particularly user retention rates and average revenue per user (ARPU).
Updates focused on attracting new players, improving engagement and retention and driving revenue
NEW YORK, NY / ACCESSWIRE / October 23, 2024 / Zedge, Inc. (NYSE American:ZDGE), a leader in digital marketplaces and interactive games that empower self-expression, today announced recent updates to GuruShots,"The World's Greatest Photography Game." These enhancements include a robust onboarding experience, the launch of missions and the adoption of a coin-based in-game economy, all aimed at attracting new players, driving engagement, improving retention and unlocking new monetization potential.
"With the introduction of an inviting onboarding experience, the addition of missions and a revamped game economy, we're making GuruShots relevant to a broader prospective audience and improving engagement and retention - keys to opening revenue growth," said Jonathan Reich, CEO of Zedge. "Our mission is to immerse players in the thrill of photography competitions from the moment they join, offering a journey that rewards both creativity and participation."
Driving Player Engagement with Streamlined Onboarding
The new onboarding funnel has been designed to offer new players an easy, exciting and fun filled introduction to the game. Players immediately dive into gameplay and are availed with more advanced features as they progress.
This journey mirrors successful trends in mobile gaming, where structured progression helps new players feel accomplished early on, keeping them engaged and motivating them to explore more complex game elements as they hone their skills.
Reich explained, "As with most things in life, First Time User Experience, or FTUE, counts. Making a good first impression impacts a new user's engagement and retention, so solid onboarding sets the stage for long-term commitment. Players that experience early success in an intuitive fashion are more likely to stay invested."
Missions Improve Engagement and Retention
Missions are a known gaming technique utilized to improve both engagement and retention by rewarding players for accomplishing specific goals. The portfolio of challenges provides a sense of achievement and progression, and motivates players to return, while fostering community interaction and friendly competition.
"Early data from missions has been promising, with solid increases in player engagement," added Reich. "These challenges not only fuel creativity and competition but also attract new players who are excited about the dynamic, interactive experiences that GuruShots provides."
New Coin-Based Game Economy Enables More Ways to Engage Users and Monetize
In addition to the onboarding and missions, GuruShots adopted a multi-currency, coin-based in-game economy. Players can now earn or purchase coins to access valuable in-game resources or unlock unique game experiences expanding the possibilities for a user to remain immersed in gameplay.
"By introducing a coin-based economy, we're offering players lots of different ways to earn and spend. Managing this dynamic will allow us to improve revenue production" concluded Reich."
With these updates, GuruShots is poised to attract a wider audience, elevate player engagement and expand its monetization capabilities, elevating its position as the go-to competition platform for photography enthusiasts around the globe.
About Zedge
Zedge offers a fun and dynamic suite of digital properties where users can design, play, personalize, and earn. Zedgers can easily create and share content using AI, compete in challenges, decorate their phones, and sell their work - all within the Zedge ecosystem. We serve tens of millions of users monthly across our portfolio of properties, including the Zedge Marketplace, a freemium marketplace offering mobile phone wallpapers, video wallpapers, ringtones, notification sounds, and pAInt, a generative AI image maker; Emojipedia, the #1 trusted source for ‘all things emoji'; and GuruShots, "The World's Greatest Photography Game," a skill-based photo challenge game. For more information, visit https://www.investor.zedge.net/
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Contact:
Brian Siegel, IRC, MBA
Senior Managing Director
Hayden IR
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ir@zedge.net
SOURCE: Zedge, Inc.
View the original press release on accesswire.com
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