Zebra Technologies Corporation Stock Price, News & Analysis

Zebra Technologies (NASDAQ: ZBRA) has announced a new partnership with the Indianapolis Colts to implement RFID tracking technology for player and ball data during practice sessions. The Zebra MotionWorks™ Sport system uses RFID tags in footballs, shoulder pads, and practice gear to track real-time metrics including player speed, distance covered, and formations.

This collaboration marks Zebra's 12th season as the NFL's Official Real-Time Location Solutions Provider. Since 2014, Zebra has tracked over 15,000 players across more than 550,000 plays, powering the NFL's Next Gen Stats platform for fans, media, and teams.

Zebra Technologies (NASDAQ: ZBRA) reported strong Q2 2025 results with net sales of $1,293 million, up 6.2% year-over-year. The company achieved net income of $112 million and non-GAAP EPS of $3.61, representing a 13.5% increase from the previous year.

Key highlights include adjusted EBITDA of $267 million, $125 million in share repurchases, and organic net sales growth of 6.3%. The Enterprise Visibility & Mobility segment grew 6.5% to $875 million, while Asset Intelligence & Tracking increased 5.8% to $418 million.

Zebra also announced the acquisition of Elo Touch Solutions for $1.3 billion and raised its full-year 2025 outlook, projecting sales growth between 5-7% and non-GAAP EPS of $15.25-$15.75.

Zebra Technologies (NASDAQ: ZBRA) has announced a definitive agreement to acquire Elo Touch Solutions for $1.3 billion in cash. The strategic acquisition aims to enhance Zebra's connected frontline capabilities and expand its addressable market by $8 billion.

Elo, with annual sales of $400 million, specializes in consumer-facing kiosks, edge computing, payment, and touchscreen solutions. The transaction is expected to be immediately accretive to earnings upon closing in 2025 and generate an additional $25 million in annual EBITDA through synergies by year three.

The combined entity will strengthen Zebra's position in self-service solutions, particularly in retail, hospitality, QSR, healthcare, and industrial markets, aligning with consumer trends where 78% of shoppers prefer self-checkout options.

Zebra Technologies (NASDAQ: ZBRA) announced that Geneva10 Fulfillment (G10) has selected its Zebra Symmetry Fulfillment solution to enhance warehouse operations. The AI-powered solution, which combines warehouse execution system functionality with robot fleet management and analytics, is expected to increase productivity by over 40% for G10's e-commerce clients.

The implementation includes Zebra Symmetry Connect Fulfillment AMRs (Autonomous Mobile Robots) and will transform G10's manual picking process into an automated operation. The solution can handle 150-300% more volume compared to traditional AMR solutions and reduces robot count by up to 30% versus legacy systems. According to Zebra's research, 93% of warehouse associates believe new technologies are crucial for talent retention.

Zebra Technologies (NASDAQ: ZBRA) has appointed Mary McDowell to its Board of Directors, effective July 25, 2025, expanding the board to eleven members. McDowell, who will serve on the Board's Audit Committee, brings over 30 years of experience in global technology leadership.

McDowell's impressive background includes serving as President, CEO, and Board Director of Mitel Networks, where she managed a $1B-revenue business, and as CEO of Polycom. She currently serves as Board Chair for Informa TechTarget and on Arrow Electronics' board. Her previous executive experience includes roles at Siris Capital, Nokia (managing a $15B global feature phone business), Hewlett Packard, and Compaq Computer.

[ "Addition of experienced technology leader with 30+ years of expertise in business transformation", "McDowell brings significant experience managing billion-dollar revenue operations", "Expansion of board diversity and technology expertise to support AI and automation initiatives" ]

Zebra Technologies (NYSE:ZBRA) has announced a strategic investment in Xemelgo, a cloud-based RFID software solutions provider, through its venture capital arm Zebra Ventures. Xemelgo's platform combines AI, cloud, and RFID technologies to create automated manufacturing environments, offering real-time visibility and control in factory operations.

As a Zebra Premier ISV partner, Xemelgo's software integrates with Zebra's hardware to deliver comprehensive solutions. The investment will support Xemelgo's expansion into new verticals and enhance its AI capabilities. The company has already demonstrated success with over 100 factory deployments, serving customers like Yamaha and SEKISUI Aerospace.

According to Zebra's Manufacturing Vision Study, 92% of manufacturers consider digital transformation a priority, highlighting the strategic importance of this partnership in advancing intelligent automation solutions.

Zebra Technologies (NASDAQ: ZBRA), a leader in frontline workflow digitization and automation, has scheduled its Q2 2025 financial results announcement for Tuesday, August 5, 2025. The company will hold a conference call at 7:30 AM CT (8:30 AM ET) on the same day to discuss the results. Investors can access the live webcast through the events section at investors.zebra.com, where it will remain available for at least one year.

Zebra Technologies (ZBRA) has been awarded the 2025 USPS Supplier Performance Award for its crucial role in supporting Postal Service operations. The recognition highlights Zebra's contribution to the new 'Eagle Clean' custodial initiative, which modernizes scheduling and tracking of custodial work across USPS facilities. Through Zebra's TC77 touch computers, USPS workers can now manage time clock entries and work assignments more efficiently. The technology deployment spans all 50 postal districts, providing real-time data including safety alerts for supervisors and carriers. Zebra's successful implementation demonstrates its position as a key technology provider for postal and courier operators globally. This marks Zebra's second USPS Supplier Performance Award, following a previous recognition in 2022.

Zebra Technologies (ZBRA) has launched the EM45 Enterprise Mobile, a new enterprise-grade mobile computer designed to enhance frontline productivity across retail, hospitality, healthcare, manufacturing, and warehouse industries. The device features an AI-capable Qualcomm processor, dual personal/work profiles, and up to 25 hours of battery life. According to Zebra's research, high percentages of warehouse workers (87-91%) and retail associates (85-87%) prefer company-issued mobile devices for work tasks. The EM45 includes features like push-to-talk collaboration, three custom action buttons, and a 50MP rear camera. It can transform into a desktop experience using Zebra's Workstation Connect and is managed through the Zebra DNA software suite. The series also includes an RFID model for inventory management.