Welcome to our dedicated page for Zebra Technologies Corporation news (Ticker: ZBRA), a resource for investors and traders seeking the latest updates and insights on Zebra Technologies Corporation stock.
Zebra Technologies Corporation (NASDAQ: ZBRA) is frequently in the news for developments that reflect its role in digitizing and automating workflows for intelligent operations. Company announcements highlight new AI-powered hardware and software, analyst recognitions, customer deployments and financial results, giving investors and industry observers insight into how Zebra’s connected frontline, asset visibility and automation solutions are adopted across sectors.
News coverage often features product and platform updates, such as launches of rugged handheld mobile computers, enterprise tablets, wearable devices, scanners and fulfillment software. Recent releases describe AI-native devices, the Frontline AI Suite, Zebra Symmetry Fulfillment, and enhancements to Zebra Workcloud Demand Intelligence and Workcloud Sync and Task Management. These stories illustrate how Zebra integrates AI, automation and real-time data capture into frontline workflows in retail, logistics, public safety and other environments.
Zebra’s news flow also includes industry collaborations and recognitions. Examples include strategic work with Salesforce on Retail Cloud POS on Android, partnerships with companies like Digimarc to address gift card fraud, and analyst reports from IDC MarketScape naming Zebra a Major Player in retail price optimization and a Leader in rugged mobile devices and rugged tablets and PCs. Case studies, such as deployments with Charles County Fire & EMS or ODW Logistics, show how customers use Zebra solutions to improve response times, increase pick rates and streamline operations.
Investors can also follow Zebra’s earnings announcements, SEC-related disclosures and participation in investor conferences through its news releases. Together, these updates provide a view into Zebra’s product roadmap, market positioning and operational focus. For ongoing context on ZBRA, this news page aggregates company press releases and related coverage in one place.
Zebra (NASDAQ: ZBRA) will showcase AI-powered frontline retail solutions at NRF 2026 (Booth #3303, Jan 11–13, 2026) highlighting new hardware, software, and services.
Key announcements include the ultra-rugged TC501 and TC701 AI-native handhelds with AMOLED displays, color-imaging scan engine, Qualcomm Dragonwing Q-6690 processors, Wi‑Fi 7 and 5G, and UHF RFID support; the Frontline AI Suite (Enablers, Blueprints, Zebra Companion); and additional offerings such as ShareCradle charging, SP20 scanner, Salesforce Retail Cloud POS, device rental service, enhanced Workcloud Sync, and the ET401 tablet with integrated RFID.
Zebra Technologies (NASDAQ: ZBRA) announced that Charles County Fire & EMS in Maryland deployed Zebra ET85 rugged tablets to speed emergency response across 15 fire departments, 16 EMS organizations and a Dive-Rescue Team handling nearly 29,000 annual incidents. The tablets provide GPS-driven CAD integration, real-time updates, on-scene patient documentation, docking mobility, and reduced paper reporting.
Charles County reports seeing incident alerts on tablets up to 45 seconds before radio broadcast; the county refreshed devices in 2024 and uses Zebra OneCare support.
Digimarc (NASDAQ: DMRC) and Zebra Technologies (NASDAQ: ZBRA) announced a partnership to embed Digimarc’s digital security layer for gift cards into Zebra retail scanners, with the goal of detecting tampered gift cards and preventing activation at point of sale.
The companies report the solution is over 3x more secure than card-only features, produced zero incidents of fraud in an initial grocery retailer rollout, and reduced checkout time via faster scanning and simplified cashier workflow. Zebra plans to roll out Digimarc’s newest on-scanner software across its retail scanner portfolio in early 2026, promising greater tamper detection and improved Items Per Minute (IPM).
Zebra Technologies (NASDAQ: ZBRA) named Melissa Luff Loizides as Chief People Officer, effective Jan. 1, 2026. Current CPO Jeff Schmitz will step down on Dec. 31, 2025, lead the Elo acquisition integration through Q2 2026, then retire. Luff Loizides joined Zebra in 2014 following the Motorola Solutions enterprise business acquisition and most recently served as Vice President of Global Talent.
The announcement emphasizes strategic succession planning, continuity for the Elo integration, and Luff Loizides’ focus on workforce planning, culture, and talent development.
Zebra Technologies (NASDAQ: ZBRA) will present at two investor conferences in November–December 2025. Presentations are scheduled for Tue, Nov 18, 2025 at 11:00 AM CT at the Stephens NASH25 Conference in Nashville and Mon, Dec 1, 2025 at 3:35 PM MT at the UBS Global Technology and AI Conference in Scottsdale. Live webcasts and archived replays will be available in the Events section of the company's investor site at investors.zebra.com.
The company describes itself as a provider of connected frontline, asset visibility, and automation solutions powered by AI serving retail, manufacturing, transportation, logistics, healthcare, and other industries.
Zebra Technologies (NASDAQ: ZBRA) released findings from its 18th Annual Global Shopper Study on November 11, 2025, showing retailers view Gen AI and automation as critical for loss prevention and operations. Key metrics: 87% of retail leaders cite Gen AI's importance for loss prevention; shopper satisfaction fell to 79% in-store and 73% online; 52% of shoppers left stores without intended items in 2025. Retailers plan adoption of computer vision (57%), RFID (54%) and Gen AI (51%) over five years. Zebra highlighted product updates and noted it recently acquired Elo to bolster retail media and in-store engagement.
Zebra Technologies (NASDAQ: ZBRA) reported 3Q25 results for the period ended September 27, 2025: net sales $1,320M (+5.2% YoY), net income $101M ($1.97 diluted), and non-GAAP EPS $3.88 (+11.2% YoY). Adjusted EBITDA rose to $285M (21.6% of sales). Consolidated organic net sales grew 4.8% with AIT +10.6% and EVM +2.0%. Gross margin narrowed ~80 bps to 48.0%, partly from ~$6M of U.S. import tariffs. Cash was $1,053M, total debt $2,183M, and YTD share repurchases totaled $284M. The company announced a $500M repurchase program through Q3 2026 and issued 4Q25 guidance of sales +8–11%, adjusted EBITDA ~22%, and non‑GAAP EPS $4.20–$4.40.
Zebra Technologies (NASDAQ: ZBRA) and Salesforce announced a strategic collaboration unveiling Retail Cloud POS on Android at Dreamforce on October 14, 2025. The joint solution pairs Zebra’s Android TC5 and EM45 mobile computers with Salesforce’s cloud POS to streamline store operations, empower frontline associates, and improve customer engagement.
Key measurable items include a Zebra/Oxford Economics study reporting a 21% improvement in customer satisfaction and up to 1.8 percentage-point increases in revenue and profitability from better inventory workflows. Zebra’s recent Elo acquisition is cited as expanding its device portfolio for future co-developed solutions.
Zebra Technologies (NASDAQ: ZBRA) announced that ODW Logistics has adopted Zebra Symmetry Fulfillment to optimize e-commerce fulfillment. ODW expects a 42% improvement in pick rates through a shift from pick-to-tote to a pick-to-shipper model enabled by Zebra Connect Fulfillment AMRs, decoupled baker’s rack carts, and directed workflows.
The solution aims to reduce units-per-unit costs, lower parcel and packaging usage, increase throughput, and keep robots active in pick zones; ODW said the design can cut robot requirements by up to 30%. A trial is underway ahead of ODW’s new facility opening in 2026. Zebra cites its Warehouse Vision Study where 73% of warehouse decision-makers are accelerating modernization.
Zebra Technologies (NASDAQ: ZBRA) and Tulip announced a collaboration unveiled at Tulip’s Operations Calling 2025 event on October 7, 2025, to integrate Zebra mobile computers with Tulip’s no-code composable MES platform.
The partnership aims to deliver a mobile-first, out-of-the-box connected experience for manufacturers, enabling traceability, quality management, production tracking, and inventory control while reducing frontline complexity. Leaders from both companies will discuss AI-driven factory transformation at a scheduled fireside chat.