Zillow's listing performance feature gives agents deeper market insights sellers value
Zillow has launched new listing performance insights exclusively for Showcase listings, offering agents and sellers detailed analytics to track listing performance on America's most visited real estate platform. The feature provides comparative data on page views, saves, and shares against non-Showcase listings in the same area.
The tool enhances Zillow Showcase, an elevated listing experience that combines interactive media with agent branding. According to research, 75% of sellers prioritize agents with local market knowledge. Showcase listings have demonstrated faster sales and higher prices compared to standard listings.
Key features include:
- Location-based shopper activity tracking
- Downloadable performance reports for seller updates
- Comparative market analysis capabilities
- Seamless media ordering and integrated showing information
Zillow ha lanciato nuove analisi sulle prestazioni degli annunci esclusivamente per le Showcase listings, offrendo ad agenti e venditori dati dettagliati per monitorare le performance degli annunci sulla piattaforma immobiliare più visitata d'America. La funzione fornisce dati comparativi su visualizzazioni di pagina, salvataggi e condivisioni rispetto agli annunci non-Showcase nella stessa area.
Lo strumento migliora Zillow Showcase, un'esperienza di annuncio avanzata che combina media interattivi con il branding dell'agente. Secondo le ricerche, il 75% dei venditori dà priorità ad agenti con conoscenza del mercato locale. Le Showcase listings hanno dimostrato vendite più rapide e prezzi più alti rispetto agli annunci standard.
Le caratteristiche principali includono:
- Monitoraggio dell'attività degli acquirenti basato sulla posizione
- Report sulle prestazioni scaricabili per aggiornamenti ai venditori
- Capacità di analisi comparativa del mercato
- Ordine di media senza interruzioni e informazioni integrate sulle visite
Zillow ha lanzado nuevas estadísticas de rendimiento de anuncios exclusivamente para Showcase listings, ofreciendo a agentes y vendedores análisis detallados para seguir el desempeño de los anuncios en la plataforma inmobiliaria más visitada de Estados Unidos. La función proporciona datos comparativos sobre vistas de página, guardados y compartidos frente a anuncios que no son Showcase en la misma zona.
La herramienta mejora Zillow Showcase, una experiencia de anuncio mejorada que combina medios interactivos con la marca del agente. Según investigaciones, el 75% de los vendedores priorizan a agentes con conocimiento del mercado local. Los anuncios Showcase han demostrado ventas más rápidas y precios más altos en comparación con los anuncios estándar.
Las características clave incluyen:
- Seguimiento de la actividad de compradores basado en la ubicación
- Informes de rendimiento descargables para actualizaciones a vendedores
- Capacidades de análisis comparativo del mercado
- Pedido fluido de medios e información integrada sobre visitas
Zillow는 Showcase listings 전용으로 새로운 리스팅 성과 인사이트를 출시하여 에이전트와 판매자에게 미국에서 가장 방문자가 많은 부동산 플랫폼에서 리스팅 성과를 추적할 수 있는 상세한 분석을 제공합니다. 이 기능은 동일 지역 내 비-Showcase 리스팅과 비교한 페이지 조회수, 저장, 공유 데이터를 제공합니다.
이 도구는 대화형 미디어와 에이전트 브랜딩을 결합한 향상된 리스팅 경험인 Zillow Showcase를 강화합니다. 연구에 따르면 판매자의 75%가 지역 시장 지식을 가진 에이전트를 우선시합니다. Showcase 리스팅은 일반 리스팅보다 빠른 판매와 높은 가격을 기록했습니다.
주요 기능은 다음과 같습니다:
- 위치 기반 쇼핑객 활동 추적
- 판매자 업데이트용 성과 보고서 다운로드 가능
- 비교 시장 분석 기능
- 원활한 미디어 주문 및 통합된 방문 정보
Zillow a lancé de nouvelles analyses de performance des annonces exclusivement pour les Showcase listings, offrant aux agents et vendeurs des données détaillées pour suivre la performance des annonces sur la plateforme immobilière la plus visitée des États-Unis. Cette fonctionnalité fournit des données comparatives sur les vues de page, les sauvegardes et les partages par rapport aux annonces non-Showcase dans la même zone.
L’outil améliore Zillow Showcase, une expérience d’annonce enrichie qui combine des médias interactifs avec le branding de l’agent. Selon les recherches, 75 % des vendeurs privilégient les agents ayant une connaissance locale du marché. Les Showcase listings ont démontré des ventes plus rapides et des prix plus élevés comparés aux annonces standard.
Les principales caractéristiques incluent :
- Suivi de l’activité des acheteurs basé sur la localisation
- Rapports de performance téléchargeables pour les mises à jour aux vendeurs
- Capacités d’analyse comparative du marché
- Commande fluide des médias et informations intégrées sur les visites
Zillow hat neue Leistungsanalysen für Showcase Listings eingeführt, die Agenten und Verkäufern detaillierte Einblicke zur Verfolgung der Listing-Performance auf der meistbesuchten Immobilienplattform Amerikas bieten. Die Funktion liefert Vergleichsdaten zu Seitenaufrufen, gespeicherten Einträgen und geteilten Inhalten im Vergleich zu Nicht-Showcase-Listings im gleichen Gebiet.
Das Tool verbessert Zillow Showcase, ein erweitertes Listing-Erlebnis, das interaktive Medien mit Agentenbranding kombiniert. Laut Studien priorisieren 75 % der Verkäufer Agenten mit lokalem Marktwissen. Showcase Listings zeigen schnellere Verkäufe und höhere Preise als Standardlistings.
Wesentliche Funktionen umfassen:
- Standortbasierte Verfolgung der Käuferaktivitäten
- Downloadbare Leistungsberichte für Verkäufer-Updates
- Fähigkeiten zur vergleichenden Marktanalyse
- Nahtlose Medienbestellung und integrierte Besichtigungsinformationen
- None.
- None.
Available for Showcase listings, the new listing performance insights tool empowers agents with actionable insights to have more informed conversations with sellers
Zillow Showcase℠ is an elevated listing experience available only on Zillow that brings interactive media and a unique listing design together with agent branding to help agents differentiate themselves and their listings. When shared with Zillow's vast audience of high-intent shoppers, Showcase listings give agents and sellers unparalleled exposure and help serious shoppers glean richer insights into the home's layout and features.
This new listing insights feature builds on Zillow's long history of empowering home shoppers, sellers and agents with information to help guide informed decisions. Now, agents have a clear picture of how their Showcase listing is performing over time with detailed insights, including page views, saves and shares, compared to similar non-Showcase listings on Zillow located in the same area. Showcase performance insights also include shopper activity by location, so agents can gauge demand and dial in their marketing strategy to help clients achieve their selling goals.
"With Showcase, we have more than a marketing tool — we have a way to bring more traffic to the home, which for us is turning into more showings, more offers and better outcomes for our sellers, and that is winning us more business," said Todd Chapman, a licensed real estate agent and the chief operating officer with Delhougne Realty Group in
These insights are crucial for sellers — in fact,
"Showcase is all about helping agents deliver exceptional experiences to sellers and buyers. In doing so, agents build their own brand — which leads to winning more listings and growing their businesses," said Cynthia Taylor, Zillow's senior vice president of Agent Software & Advertising. "We're integrating more insights and solutions into the tools agents use every day to make agents more efficient and ultimately more successful."
Listing insights are available as part of an agent's Showcase subscription and soon, agents will also be able to view aggregated performance data for all their Showcase listings. Showcase is available nationwide, and Zillow plans to make these performance insights available on more listings in the future.
In addition to robust listing insights, agents who use Showcase can now enjoy seamless media ordering and integrated showing and transaction information for their Showcase listings. These enhancements give agents a centralized place where they can conveniently access all relevant information about their Showcase listings. Like all of Zillow's agent technology, these upgrades are designed to reduce busy work and time-consuming tasks to allow agents to focus on their clients.
Zillow continues to lead the way in providing innovative tools and data to help real estate professionals succeed in a competitive market. This year, agents can expect even more new features and streamlined ways to take advantage of Zillow's software to grow their business.
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
(ZFIN)
1 For all Zillow Showcase data and claims, please visit https://showingtimeplus.com/showcase-facts.
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SOURCE Zillow
FAQ
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