NextHome joins Zillow in consumer-first commitment to real estate listing transparency
Zillow (ZG) has announced a significant partnership with NextHome to enhance real estate listing transparency and accessibility. NextHome, with its 600 offices and 6,000 agents nationwide, has agreed to align with Zillow's new listing access standards, which require all publicly marketed listings to be published on MLS within one day and distributed to Zillow and other MLS-fed platforms.
The initiative implements the National Association of Realtors Clear Cooperation policy, ensuring that listings marketed to any buyer must be available to all buyers. Listings not meeting these standards will be excluded from both Zillow and Trulia platforms. NextHome joins eXp in supporting this pro-consumer movement, which aims to eliminate hidden listings and create a more equitable real estate marketplace.
Zillow (ZG) ha annunciato una partnership significativa con NextHome per migliorare la trasparenza e l'accessibilità degli annunci immobiliari. NextHome, con le sue 600 filiali e 6.000 agenti a livello nazionale, ha accettato di allinearsi con i nuovi standard di accesso agli annunci di Zillow, che richiedono che tutti gli annunci pubblicamente commercializzati siano pubblicati su MLS entro un giorno e distribuiti a Zillow e ad altre piattaforme alimentate da MLS.
L'iniziativa attua la politica di Cooperazione Chiara dell'Associazione Nazionale degli Agenti Immobiliari, garantendo che gli annunci commercializzati a qualsiasi acquirente siano disponibili per tutti gli acquirenti. Gli annunci che non soddisfano questi standard saranno esclusi sia dalle piattaforme di Zillow che di Trulia. NextHome si unisce a eXp nel sostenere questo movimento a favore dei consumatori, che mira ad eliminare gli annunci nascosti e a creare un mercato immobiliare più equo.
Zillow (ZG) ha anunciado una asociación significativa con NextHome para mejorar la transparencia y accesibilidad de los anuncios inmobiliarios. NextHome, con sus 600 oficinas y 6,000 agentes a nivel nacional, ha acordado alinearse con los nuevos estándares de acceso a listados de Zillow, que requieren que todos los listados comercializados públicamente se publiquen en MLS dentro de un día y se distribuyan a Zillow y otras plataformas alimentadas por MLS.
La iniciativa implementa la política de Cooperación Clara de la Asociación Nacional de Agentes Inmobiliarios, asegurando que los listados comercializados a cualquier comprador estén disponibles para todos los compradores. Los listados que no cumplan con estos estándares serán excluidos tanto de las plataformas de Zillow como de Trulia. NextHome se une a eXp en apoyo a este movimiento a favor del consumidor, que busca eliminar listados ocultos y crear un mercado inmobiliario más equitativo.
질로우 (ZG)는 부동산 목록의 투명성과 접근성을 향상시키기 위해 넥스트홈과의 중요한 파트너십을 발표했습니다. 넥스트홈은 600개 사무소와 6,000명의 에이전트를 보유하고 있으며, 질로우의 새로운 목록 접근 기준에 맞추기로 합의했습니다. 이 기준은 모든 공개 마케팅 목록이 1일 이내에 MLS에 게시되고 질로우 및 기타 MLS 기반 플랫폼에 배포되어야 합니다.
이 이니셔티브는 전국 부동산 중개인 협회의 명확한 협력 정책을 시행하여, 모든 구매자에게 마케팅된 목록이 모든 구매자에게 제공되어야 함을 보장합니다. 이러한 기준을 충족하지 않는 목록은 질로우와 트룰리아 플랫폼에서 제외됩니다. 넥스트홈은 소비자 친화적인 이 움직임을 지지하기 위해 eXp와 함께 하며, 이는 숨겨진 목록을 없애고 보다 공정한 부동산 시장을 만드는 것을 목표로 합니다.
Zillow (ZG) a annoncé un partenariat significatif avec NextHome pour améliorer la transparence et l'accessibilité des annonces immobilières. NextHome, avec ses 600 bureaux et 6 000 agents à l'échelle nationale, a accepté de s'aligner sur les nouvelles normes d'accès aux annonces de Zillow, qui exigent que toutes les annonces commercialisées publiquement soient publiées sur MLS dans un délai d'un jour et distribuées à Zillow et à d'autres plateformes alimentées par MLS.
L'initiative met en œuvre la politique de coopération claire de la National Association of Realtors, garantissant que les annonces commercialisées pour tout acheteur doivent être disponibles pour tous les acheteurs. Les annonces ne respectant pas ces normes seront exclues des plateformes Zillow et Trulia. NextHome rejoint eXp pour soutenir ce mouvement en faveur des consommateurs, qui vise à éliminer les annonces cachées et à créer un marché immobilier plus équitable.
Zillow (ZG) hat eine bedeutende Partnerschaft mit NextHome angekündigt, um die Transparenz und Zugänglichkeit von Immobilienanzeigen zu verbessern. NextHome, mit seinen 600 Büros und 6.000 Agenten landesweit, hat sich bereit erklärt, sich an die neuen Zugangsstandards für Anzeigen von Zillow anzupassen, die verlangen, dass alle öffentlich beworbenen Anzeigen innerhalb eines Tages auf MLS veröffentlicht und an Zillow sowie andere von MLS gespeiste Plattformen verteilt werden.
Die Initiative setzt die klare Kooperationspolitik der National Association of Realtors um, die sicherstellt, dass Anzeigen, die an Käufer vermarktet werden, allen Käufern zur Verfügung stehen müssen. Anzeigen, die diesen Standards nicht entsprechen, werden sowohl von Zillow als auch von Trulia ausgeschlossen. NextHome schließt sich eXp an, um diese verbraucherfreundliche Bewegung zu unterstützen, die darauf abzielt, versteckte Anzeigen zu beseitigen und einen gerechteren Immobilienmarkt zu schaffen.
- Strategic partnership with NextHome expands Zillow's market reach through 600 offices and 6,000 agents
- Implementation of transparency standards strengthens Zillow's market position and competitive advantage
- Partnership with major industry players (NextHome, eXp) validates Zillow's leadership in market transparency
- Potential loss of listings that don't comply with new transparency standards could affect platform content volume
Insights
Zillow's partnership with NextHome represents a strategic reinforcement of their position in the real estate listings ecosystem. By establishing standards that require publicly marketed listings to appear on their platform, Zillow is simultaneously championing consumer transparency while securing their content pipeline. This dual-benefit approach cleverly aligns business interests with consumer advocacy.
The addition of NextHome, with its 600 offices and 6,000 agents nationwide, significantly expands Zillow's coalition of industry partners committed to these standards. Following eXp's earlier commitment, this creates mounting industry pressure for other brokerages to conform to Zillow's listing access framework.
The strategic brilliance here lies in how Zillow is leveraging NAR's Clear Cooperation policy to enhance their competitive position. By becoming the enforcement mechanism for industry-wide transparency, they're positioning themselves as the essential platform for comprehensive listing access. This effectively creates a virtuous cycle: more transparent listings → more comprehensive inventory → more consumer traffic → more value to agents → more industry adoption.
While not revolutionizing their business model, this move reinforces Zillow's platform strategy of being the definitive consumer destination for real estate information. The growing coalition supporting these standards suggests Zillow is successfully positioning itself as the standard-bearer for listing transparency in the digital real estate space.
This partnership signals an important market dynamic shift as Zillow continues executing on its platform dominance strategy. By establishing listing standards that align with NAR policy but add the Zillow-specific requirement that listings must appear on their platform, the company is cleverly using regulatory compliance as a growth lever.
NextHome's participation, representing 6,000 agents across 600 offices, creates meaningful scale for this initiative. Combined with the previous eXp commitment, Zillow is building a critical mass of industry support that could pressure other brokerages to follow suit or risk appearing anti-consumer.
The competitive implications are significant. This move directly challenges pocket listing practices and alternative listing approaches that bypass major platforms. By framing non-compliance as harmful to consumers, Zillow creates market pressure for universal listing distribution that, not coincidentally, benefits their business model most directly.
For NextHome, this alignment with Zillow's consumer-first positioning reinforces their brand values while ensuring their listings receive maximum exposure. The reference to both companies' commitment to "putting consumers first" suggests a strategic narrative aimed at isolating competitors who haven't joined this transparency initiative.
This partnership represents another step in Zillow's methodical approach to solidifying their position as the essential consumer gateway to real estate information, which ultimately strengthens their market leverage with agents, brokerages, and advertisers.
NextHome inks agreement to align with Zillow's listing access standards
"Partnering with Zillow to commit to listing transparency is simply the right thing to do for homebuyers and sellers across America. Prioritizing humans over houses is a core value at NextHome because it builds trust and fosters a more informed and confident client base which we believe puts our agents in a position to win," said James Dwiggins, co-CEO of NextHome. "Through this partnership we are setting a new standard in the industry."
Zillow's listing standards outline how it is implementing the National Association of Realtors Clear Cooperation policy on its platform. Namely, a listing publicly marketed to any buyer must be in the MLS within one day and published on Zillow as well as other sites that receive MLS feeds. Listings that don't meet these standards won't be published on Zillow or Trulia for the life of the listing.
"NextHome has long been a champion of listing transparency and we're pleased they're committing to keeping the industry focused on the future alongside Zillow. It's simple: a listing publicly marketed to any buyer should be marketed to all buyers. Hidden listings harm buyers, sellers and agents by creating an unfair market," said Errol Samuelson, chief industry development officer at Zillow. "Promoting equal and fair access to all available listings is the right thing to do for sellers, buyers, agents - and the industry at large. Zillow is dedicated to putting consumers first and ensuring a fair and open marketplace for all. Those who deliver for consumers will succeed, not the companies putting their own interests ahead of the needs of home buyers and sellers."
NextHome has 600 offices and 6,000 agents nationwide and has been named to the Inc 5000 and Entrepreneur 500 franchise lists. NextHome joins eXp in a growing group of real estate industry partners calling for transparent practices prioritizing access for all consumers and agents.
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
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