Zillow product partnership with HomeServices of America empowers agents with Zillow Showcase
Zillow (ZG) has partnered with HomeServices of America to implement Zillow Showcase, an AI-powered listing experience. The collaboration, which began last fall, enhances listing visibility and performance on Zillow's platform.
Key performance metrics show that Showcase listings achieve 2% higher sale prices (approximately $9,000 more on average) and faster pending status within 14 days. The enhanced listings receive 81% more page views, 80% more saves, and 90% more shares compared to standard listings.
The platform features high-resolution scrolling images, room-by-room organization, and interactive floor plans. Agents using Showcase on over half their listings are securing 30% more listings than non-Showcase agents. Each listing receives dedicated email promotion featuring agent and brokerage branding.
Zillow (ZG) ha stretto una partnership con HomeServices of America per implementare Zillow Showcase, un'esperienza di listing potenziata dall'IA. La collaborazione, iniziata lo scorso autunno, migliora la visibilità e le performance dei listing sulla piattaforma di Zillow.
I principali indicatori di performance mostrano che i listing di Showcase raggiungono prezzi di vendita superiori del 2% (circa 9.000 dollari in più in media) e uno stato di pending più veloce entro 14 giorni. I listing migliorati ricevono 81% di visualizzazioni in più, 80% di salvataggi in più e 90% di condivisioni in più rispetto ai listing standard.
La piattaforma presenta immagini ad alta risoluzione, organizzazione per stanze e piani interattivi. Gli agenti che utilizzano Showcase su oltre la metà dei loro listing stanno ottenendo 30% di listing in più rispetto agli agenti che non utilizzano Showcase. Ogni listing riceve una promozione via email dedicata con branding dell'agente e dell'agenzia.
Zillow (ZG) se ha asociado con HomeServices of America para implementar Zillow Showcase, una experiencia de listado impulsada por IA. La colaboración, que comenzó el otoño pasado, mejora la visibilidad y el rendimiento de los listados en la plataforma de Zillow.
Los principales indicadores de rendimiento muestran que los listados de Showcase logran precios de venta un 2% más altos (aproximadamente 9,000 dólares más de media) y un estado pendiente más rápido en 14 días. Los listados mejorados reciben 81% más de vistas, 80% más de guardados y 90% más de compartidos en comparación con los listados estándar.
La plataforma presenta imágenes de alta resolución, organización por habitaciones y planos interactivos. Los agentes que utilizan Showcase en más de la mitad de sus listados están asegurando 30% más de listados que los agentes que no utilizan Showcase. Cada listado recibe una promoción por correo electrónico dedicada con el branding del agente y de la agencia.
질로우 (ZG)는 질로우 쇼케이스라는 AI 기반의 리스팅 경험을 구현하기 위해 HomeServices of America와 파트너십을 맺었습니다. 지난해 가을에 시작된 이 협업은 질로우 플랫폼에서 리스팅의 가시성과 성능을 향상시킵니다.
주요 성과 지표에 따르면 쇼케이스 리스팅은 판매 가격이 2% 더 높습니다 (평균적으로 약 9,000달러 더)와 함께 14일 이내에 더 빠른 대기 상태를 기록합니다. 향상된 리스팅은 표준 리스팅에 비해 81% 더 많은 페이지 조회수, 80% 더 많은 저장, 90% 더 많은 공유를 받습니다.
이 플랫폼은 고해상도 스크롤 이미지, 방별 구성 및 인터랙티브한 평면도를 특징으로 합니다. 쇼케이스를 사용하여 절반 이상의 리스팅을 보유한 에이전트는 비쇼케이스 에이전트보다 30% 더 많은 리스팅을 확보하고 있습니다. 각 리스팅은 에이전트와 중개업체의 브랜딩을 특징으로 하는 전용 이메일 프로모션을 받습니다.
Zillow (ZG) s'est associé à HomeServices of America pour mettre en œuvre Zillow Showcase, une expérience de listing alimentée par l'IA. La collaboration, qui a débuté l'automne dernier, améliore la visibilité et les performances des listings sur la plateforme de Zillow.
Les principaux indicateurs de performance montrent que les listings Showcase atteignent des prix de vente supérieurs de 2% (environ 9 000 dollars de plus en moyenne) et un statut de pending plus rapide en 14 jours. Les listings améliorés reçoivent 81% de vues en plus, 80% de sauvegardes en plus et 90% de partages en plus par rapport aux listings standards.
La plateforme propose des images défilantes haute résolution, une organisation par pièces et des plans interactifs. Les agents utilisant Showcase pour plus de la moitié de leurs listings obtiennent 30% de listings en plus que les agents ne utilisant pas Showcase. Chaque listing reçoit une promotion par e-mail dédiée avec le branding de l'agent et de l'agence.
Zillow (ZG) hat sich mit HomeServices of America zusammengetan, um Zillow Showcase zu implementieren, ein KI-gestütztes Listing-Erlebnis. Die Zusammenarbeit, die im vergangenen Herbst begann, verbessert die Sichtbarkeit und Leistung von Listings auf der Plattform von Zillow.
Wichtige Leistungskennzahlen zeigen, dass Showcase-Listings 2% höhere Verkaufspreise (im Durchschnitt etwa 9.000 Dollar mehr) und einen schnelleren Pending-Status innerhalb von 14 Tagen erreichen. Die verbesserten Listings erhalten 81% mehr Seitenaufrufe, 80% mehr Speicherungen und 90% mehr Shares im Vergleich zu Standard-Listings.
Die Plattform bietet hochauflösende Scrollbilder, eine Zimmer-für-Zimmer-Organisation und interaktive Grundrisse. Agenten, die Showcase bei über der Hälfte ihrer Listings verwenden, sichern sich 30% mehr Listings als Agenten, die Showcase nicht nutzen. Jedes Listing erhält eine gezielte E-Mail-Promotion mit Branding des Agenten und des Maklerbüros.
- Showcase listings sell for 2% higher prices (+$9,000 on average)
- Properties go pending faster (within 14 days)
- 81% more page views, 80% more saves, 90% more shares vs standard listings
- Agents using Showcase win 30% more listings
- None.
Insights
Zillow's partnership with HomeServices of America represents a strategic expansion of their AI-powered Showcase product across a major real estate network. This move solidifies Zillow's evolution from primarily an advertising platform to a more diversified technology provider with premium service offerings targeting real estate professionals.
The performance metrics are compelling: listings selling for
This partnership effectively converts Zillow's massive consumer traffic into monetizable advantages for agents, creating a virtuous cycle where enhanced listings drive more consumer engagement, which attracts more agents to the platform. By embedding their technology deeper into agent workflows through partnerships with major brokerages like HomeServices (a Berkshire Hathaway affiliate), Zillow creates structural competitive advantages against rivals like Realtor.com and Redfin.
The nationwide availability of Showcase and invitation for other brokerages to join indicates Zillow is positioning this as a scalable revenue driver, likely generating recurring subscription or per-listing fees from real estate professionals seeking competitive differentiation in their markets.
This partnership significantly strengthens Zillow's position in the real estate technology ecosystem by securing adoption of their premium Showcase product across HomeServices of America's extensive brokerage network. The timing aligns perfectly with the spring selling season when listing differentiation becomes critical in competitive markets.
The stated performance advantages create a compelling business case for agents: homes selling faster (within 14 days) and at higher prices (
For Zillow, this agreement creates a potential network effect. As more premium Showcase listings appear on their platform, consumer engagement increases (
The partnership with a Berkshire Hathaway affiliate provides significant credibility for Showcase and could influence adoption decisions at other major brokerages seeking competitive advantages. This represents a substantial win in Zillow's ongoing efforts to monetize their consumer audience through premium agent services rather than relying solely on traditional advertising revenue models.
Zillow's AI-powered Showcase experience delivers premium listing visibility, helping HomeServices agents attract more buyers and win more listings in a competitive market
Zillow Showcase helps HomeServices agents present homes with rich, interactive listings designed to captivate potential buyers. Listings with Zillow Showcase tend to sell for
"At HomeServices of America, we believe in empowering our clients when it comes to marketing their home, and we're excited to bring the Zillow Showcase offering to our agents," said Chris Kelly, executive vice president of HomeServices of America. "Showcase amplifies a home's exposure by tapping into Zillow's consumer reach, giving our sellers greater visibility in the marketplace. It also provides our agents with a powerful differentiator to win more listings and deliver even stronger results on behalf of their clients."
Showcase listings on Zillow feature a high-tech, visually rich listing design with high-resolution, scrolling hero images, room-by-room photo organization and an interactive floor plan to engage shoppers. These standout listings are easily discoverable on Zillow thanks to special search markers and tags. This additional exposure gives sellers working with HomeServices of America agents a competitive edge just as the spring housing market heats up and helps drive engagement with motivated buyers – active Showcase listings receive
"I plan to use Zillow Showcase on every listing as one more thing that sets me apart from the competition," said Debbie Byrnes, licensed real estate agent with Intero, a Berkshire Hathaway affiliate.
With Zillow's high-intent shopping audience, Zillow Showcase enhances agent exposure and brand visibility, leading to tangible results. Agents using Zillow Showcase on more than half of their listings on Zillow are winning
"We are thrilled to support HomeServices of America in delivering exceptional service and results to their clients with Zillow Showcase, further solidifying their position as a leader in residential real estate," said Soumya Tulloss, Zillow senior vice president of agent sales. "Zillow Showcase provides brokers with a unique market advantage, making it an invaluable tool for recruiting and retaining top agents through unparalleled marketing exposure they can't get elsewhere."
HomeServices of America joins the fast-growing ranks of agents and brokers who are offering Zillow Showcase to their clients. Brokerages interested in Zillow Showcase can visit zillowshowcase.com. Zillow Showcase is available nationwide.
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2024 MFTB Holdco, Inc., a Zillow affiliate.
About HomeServices of America:
HomeServices of America is, through its operating companies, the country's preeminent provider of homeownership services, including brokerage, mortgage, franchising, title, escrow, insurance, and relocation services. HomeServices of America is the owner of the Berkshire Hathaway HomeServices franchise network. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. HomeServices' operating companies offer integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties, and other homeownership services. Information about HomeServices is available at www.homeservices.com.
(ZFIN)
1 For all Showcase claims, visit: https://showingtimeplus.com/showcase-facts.
View original content to download multimedia:https://www.prnewswire.com/news-releases/zillow-product-partnership-with-homeservices-of-america-empowers-agents-with-zillow-showcase-302422833.html
SOURCE Zillow
FAQ
What is the average price increase for homes listed with Zillow Showcase (ZG)?
How much faster do Zillow Showcase (ZG) listings go pending?
What engagement metrics do Zillow Showcase (ZG) listings achieve?
How does Zillow Showcase (ZG) impact agent listing acquisition?
When did HomeServices of America begin using Zillow Showcase (ZG)?
