Zillow and eXp announce consumer-first commitment to real estate transparency
Zillow (ZG) has announced new listing transparency standards requiring that any property marketed to buyers must be available to all buyers through the Multiple Listing Service (MLS) and Zillow's platform. eXp Realty, the leading U.S. brokerage by transaction count, is the first to partner with Zillow in this initiative.
Under the new standards, which implement the National Association of Realtors Clear Cooperation policy, listings must be posted to the MLS within one day of public marketing. Listings not meeting these requirements will be excluded from both Zillow and Trulia platforms. The policy aims to ensure equitable access to real estate information and foster a more competitive housing market.
The partnership emphasizes maximum visibility for eXp listings on Zillow's platform, promoting transparency and open access to property information for all consumers and agents.
Zillow (ZG) ha annunciato nuovi standard di trasparenza per le inserzioni, richiedendo che qualsiasi proprietà pubblicizzata ai compratori sia disponibile per tutti gli acquirenti attraverso il Multiple Listing Service (MLS) e la piattaforma di Zillow. eXp Realty, la principale agenzia immobiliare negli Stati Uniti per numero di transazioni, è la prima a collaborare con Zillow in questa iniziativa.
Sotto i nuovi standard, che implementano la politica di Cooperazione Chiara dell'Associazione Nazionale dei Realtors, le inserzioni devono essere pubblicate sul MLS entro un giorno dalla pubblicità pubblica. Le inserzioni che non soddisfano questi requisiti saranno escluse sia dalle piattaforme Zillow che Trulia. La politica mira a garantire un accesso equo alle informazioni immobiliari e a promuovere un mercato abitativo più competitivo.
La partnership enfatizza la massima visibilità per le inserzioni di eXp sulla piattaforma di Zillow, promuovendo la trasparenza e l'accesso aperto alle informazioni sulle proprietà per tutti i consumatori e gli agenti.
Zillow (ZG) ha anunciado nuevos estándares de transparencia en las listados, exigiendo que cualquier propiedad comercializada a los compradores esté disponible para todos los compradores a través del Servicio de Listado Múltiple (MLS) y la plataforma de Zillow. eXp Realty, la principal agencia en EE. UU. por número de transacciones, es la primera en asociarse con Zillow en esta iniciativa.
Bajo los nuevos estándares, que implementan la política de Cooperación Clara de la Asociación Nacional de Realtors, las listas deben ser publicadas en el MLS dentro de un día después de la comercialización pública. Las listas que no cumplan con estos requisitos serán excluidas tanto de las plataformas de Zillow como de Trulia. La política tiene como objetivo garantizar un acceso equitativo a la información inmobiliaria y fomentar un mercado de vivienda más competitivo.
La asociación enfatiza la máxima visibilidad para las listas de eXp en la plataforma de Zillow, promoviendo la transparencia y el acceso abierto a la información de propiedades para todos los consumidores y agentes.
질로우 (ZG)는 구매자에게 마케팅되는 모든 부동산이 다수의 매물 서비스(MLS)와 질로우 플랫폼을 통해 모든 구매자에게 제공되어야 한다는 새로운 리스트 투명성 기준을 발표했습니다. eXp 리얼티는 거래 수 기준으로 미국의 주요 중개업체로, 이 이니셔티브에 대해 질로우와 첫 번째로 파트너십을 맺었습니다.
새로운 기준에 따라, 전국 부동산 중개인 협회(NAR)의 명확한 협력 정책을 시행하며, 리스트는 공개 마케팅 후 하루 이내에 MLS에 게시되어야 합니다. 이러한 요구 사항을 충족하지 않는 리스트는 질로우와 트룰리아 플랫폼에서 제외됩니다. 이 정책은 부동산 정보에 대한 공정한 접근을 보장하고 더 경쟁력 있는 주택 시장을 조성하는 것을 목표로 하고 있습니다.
이 파트너십은 질로우 플랫폼에서 eXp 리스트의 최대 가시성을 강조하며, 모든 소비자와 에이전트에게 부동산 정보에 대한 투명성과 개방적인 접근을 촉진합니다.
Zillow (ZG) a annoncé de nouvelles normes de transparence pour les annonces, exigeant que toute propriété commercialisée auprès des acheteurs soit disponible pour tous les acheteurs via le Service de Listing Multiple (MLS) et la plateforme de Zillow. eXp Realty, le principal courtier immobilier aux États-Unis en termes de nombre de transactions, est le premier à s'associer à Zillow dans cette initiative.
Selon les nouvelles normes, qui mettent en œuvre la politique de coopération claire de l'Association nationale des agents immobiliers, les annonces doivent être publiées sur le MLS dans un délai d'un jour suivant la commercialisation publique. Les annonces ne répondant pas à ces exigences seront exclues des plateformes Zillow et Trulia. La politique vise à garantir un accès équitable à l'information immobilière et à favoriser un marché du logement plus compétitif.
Le partenariat met l'accent sur la visibilité maximale des annonces eXp sur la plateforme de Zillow, promouvant la transparence et l'accès ouvert aux informations sur les propriétés pour tous les consommateurs et agents.
Zillow (ZG) hat neue Transparenzstandards für Immobilienangebote angekündigt, die verlangen, dass jede an Käufer vermarktete Immobilie allen Käufern über den Multiple Listing Service (MLS) und die Zillow-Plattform zur Verfügung stehen muss. eXp Realty, das führende Immobilienunternehmen in den USA nach Transaktionsanzahl, ist der erste Partner von Zillow in dieser Initiative.
Nach den neuen Standards, die die klare Kooperationspolitik der National Association of Realtors umsetzen, müssen Angebote innerhalb eines Tages nach der öffentlichen Vermarktung im MLS veröffentlicht werden. Angebote, die diese Anforderungen nicht erfüllen, werden sowohl von den Plattformen Zillow als auch Trulia ausgeschlossen. Die Politik zielt darauf ab, einen gerechten Zugang zu Immobilieninformationen zu gewährleisten und einen wettbewerbsfähigeren Wohnungsmarkt zu fördern.
Die Partnerschaft betont die maximale Sichtbarkeit für eXp-Angebote auf der Zillow-Plattform und fördert Transparenz sowie offenen Zugang zu Immobilieninformationen für alle Verbraucher und Agenten.
- Partnership with eXp Realty, the #1 U.S. brokerage by transaction count, strengthens market position
- New policy enhances platform integrity and user trust
- Implementation of standards could increase listing volume on Zillow platform
- Potential loss of listings that don't comply with new standards
- Risk of resistance from brokers preferring off-market listings
Insights
This partnership between Zillow and eXp Realty represents a significant strategic play in the ongoing battle for listing transparency and control in residential real estate. By aligning with the NAR's Clear Cooperation policy but adding their own enforcement mechanism, Zillow is cleverly positioning itself as both a consumer advocate and a standard-setter in the industry.
The decision to ban non-compliant listings from both Zillow and Trulia platforms creates a powerful incentive structure for brokerages and agents. With Zillow capturing approximately 67% of online real estate traffic, being excluded from their platform substantially reduces a property's visibility - something few sellers would accept.
eXp's participation is particularly notable as they're identified as the top brokerage by transaction count in the U.S. Their commitment adds immediate credibility and creates potential momentum for other brokerages to follow suit. This effectively creates a coalition against pocket listings and other off-market practices that have persisted despite regulatory efforts to eliminate them.
From a competitive standpoint, this policy directly counters exclusive listing networks and puts pressure on competing brokerages that may rely on off-market inventory as a competitive advantage. The explicit framing around consumer transparency makes it difficult for competitors to openly oppose without appearing anti-consumer.
This announcement represents a shrewd competitive maneuver by Zillow that strengthens its ecosystem control while appearing consumer-friendly. By enforcing listing transparency through platform access, Zillow is simultaneously addressing a market inefficiency and reinforcing its gatekeeper position in real estate information flow.
The partnership with eXp Realty provides critical mass to this initiative. As the leading brokerage by transaction count, eXp's participation creates immediate scale and legitimacy. This creates a network effect pressure point - as more brokerages join, those remaining outside risk becoming perceived as less transparent and consumer-friendly.
What's particularly clever about this approach is how Zillow has aligned its business interests with regulatory trends and consumer advocacy. The NAR's Clear Cooperation policy provides regulatory cover, while Zillow's implementation gives them significant influence over industry standards without requiring additional regulation.
For Zillow's business model, this potentially increases the comprehensiveness of their listing database - a core competitive advantage. More complete inventory means more consumer traffic, which drives their premier agent program and other monetization efforts. The move also positions Zillow as an industry leader in determining practice standards rather than merely a technology platform.
New Zillow standards: a listing marketed to any buyer must be available to every buyer
Zillow's listing standards outline how Zillow is implementing the National Association of Realtors Clear Cooperation policy on our platform. These standards state that a listing publicly marketed to any buyer must be in the MLS and published on Zillow as well as other sites that receive MLS feeds. We believe a listing available online anywhere consumers can see it must be online everywhere listings are displayed. Additionally, listings that don't meet these standards won't be published on Zillow and Trulia for the life of the listing. This policy is designed to ensure both consumers and agents have equitable, timely access to real estate information — supporting and protecting a more open and competitive housing market.
"eXp will always take a position that protects consumers first, that's non-negotiable. We're deeply committed to giving our clients the most transparent, comprehensive access to property listings in the market. Our new agreement with Zillow ensures that every eXp Realty listing has maximum visibility, creating a more efficient, trustworthy, and open marketplace," said Leo Pareja, CEO of eXp Realty. "This partnership is about delivering value and building trust, two things that matter more than ever in today's rapidly evolving real estate landscape. By tapping into Zillow's massive consumer reach, eXp agents are positioned to serve more people and create more opportunity. At the end of the day, this is a strategic move that reflects our relentless commitment to innovation, agent empowerment, and delivering excellence for our clients."
"It's simple: sellers want exposure, and buyers deserve access," said Errol Samuelson, chief industry development officer at Zillow. "When all buyers don't have the same access to home listings — and are forced to navigate barriers, possible bias and incomplete inventory – it undermines consumer trust and weakens the market. From day one, Zillow has focused on unlocking real estate information for all. Zillow is committed to empowering brokerages and agents who are dedicated to raising the bar for access. This is why we invest in software and tech tools for real estate professionals, and why we stand up policies that move the industry forward - not back."
Zillow and eXp Realty encourage other industry leaders — brokerages, MLSs, and tech platforms alike — to commit to transparent practices prioritizing access for all consumers and agents, not just a select few.
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
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