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Zillow Group, Inc. (Nasdaq: Z and ZG) is a pioneering American tech real-estate marketplace company, founded in 2006, that revolutionizes the way people buy, sell, rent, and finance homes. Headquartered in Seattle, Zillow is the most visited real estate website in the United States, providing an on-demand experience with transparency and ease. The company generates revenue primarily through advertising on its platform and has partnered with over 180 newspapers nationwide as part of the Zillow Newspaper Consortium, extending its market reach locally.
Zillow Group combines innovative technology with high-quality service, working closely with real estate agents, brokers, builders, property managers, and landlords. The company offers a comprehensive suite of brands including Zillow, Trulia, StreetEasy, Hotpads, Zillow Rentals, Zillow Home Loans, ShowingTime+, Spruce, and Follow Up Boss.
In recent news, Zillow's data analysis has highlighted key insights for home sellers and buyers. For instance, homes listed in the first two weeks of June have sold for 2.3% more on average, providing a significant boost to typical U.S. home prices. The company also found that homes featuring elements inspired by TikTok trends, such as plant ledges and rounded corners, sell faster. Moreover, Zillow's research indicates a rise in
As government unemployment aid expired, 22.6% of U.S. apartment households missed rent payments in early July, a rise from 19.2% in June. This increase poses risks of housing insecurity for both renters and rental property owners. By July 13, the percentage of unpaid rent dropped to 12.4%, but was still notably higher than last year. The pandemic has significantly affected the rental market, with rent prices slowing and the average return on rental units falling to 6.4% from 13.3% in 2015. Analysts warn of potential financial instability as missed payments could ripple through the rental ecosystem.
On August 4, 2020, Zillow's analysis revealed that Black mortgage applicants face denial rates 80% higher than white peers. Despite some progress, the Black homeownership rate remains low at 44%, compared to the overall rate of 65.3%. Reasons for denials often link to historical inequalities in credit access, with many Black applicants lacking adequate credit history. Moreover, mortgage denials are more prevalent in predominantly Black neighborhoods, reflecting long-standing issues like redlining. Suggested solutions include reforming credit scoring systems and increasing funding for HUD's fair housing efforts.
Zillow Group has resumed home purchases in four additional markets, bringing the total to 24 markets for its Zillow Offers program. This decision follows a pause initiated on March 23 due to COVID-19 concerns. Homeowners in Las Vegas, South Florida, Tampa Bay, and Houston can now sell homes with enhanced safety protocols. Zillow emphasizes health and safety through its 'Move Forward. Stay Safe.' initiative, providing virtual viewing options and strict hygiene measures. Despite market uncertainties, pending sales are showing robust annual growth, indicating resilience in the housing market.
Following the early impact of the coronavirus pandemic, the for-sale market has rebounded, but rent growth has significantly slowed, especially in urban areas. Zillow's data indicates that from February to June 2020, annual rent growth in urban areas dropped by two percentage points, while suburban areas saw a 1.4 percentage point decline. Many renters have been financially impacted by unemployment and are moving back home, affecting rental demand. Notably, urban rent growth is stronger in some markets, such as Kansas City and Detroit, while others like Dallas-Fort Worth saw urban decline.
According to Zillow's Weekly Market Report, homes moving from for-sale to pending are up 16.1% year over year, indicating strong buyer demand. However, new listings are down 12.2% year over year, contributing to a 26.3% decrease in total inventory. Homes are selling at a record pace, typically within 14 days. While newly pending sales dropped 1.4% month over month, they continue to outpace last year's figures. List prices rose by 0.3% week over week, now averaging $342,660, 6% higher than a year ago.
Zillow has partnered with D.R. Horton, the largest home builder in the U.S., allowing homebuyers to sell existing homes through Zillow Offers. This collaboration aims to streamline the homebuying process, especially during a surge in new construction fueled by low mortgage rates. D.R. Horton customers can enjoy an extended closing timeline of up to eight months and flexible closing dates for their transactions. Additional benefits include potential cash credits and free moving services, enhancing the overall experience for homebuyers.
Zillow has accelerated the adoption of digital home shopping tools due to the COVID-19 pandemic. The company is launching a self-tour feature across all its properties, enabling buyers to tour homes while minimizing contact. Homes with this feature sold six days faster in Phoenix. Additionally, Zillow is enhancing 3D Home virtual tours with floor plans to improve the shopping experience. Surveys indicate 79% of buyers prefer listings with floor plans. Zillow expects these innovations will become standard in real estate transactions.
Zillow's Weekly Market Report indicates a surge in the housing market with homes going under contract at an accelerated rate. Newly pending sales saw a significant increase of 10.9% week-over-week, although they remain 2.4% below last month. Homes sold last week had a median time on the market of 15 days, matching last week's record. However, new listings fell by 0.2% week-over-week, resulting in a 25.5% decrease in inventory year-over-year. The median sale price rose to $262,600, reflecting a 1% year-on-year increase.
On July 31, over 32 million people will lose the $600 weekly unemployment benefits under the Federal Pandemic Unemployment Compensation (FPUC). A Zillow analysis suggests this will significantly increase rent burdens, especially for Black households. Although the rate of missed rent payments was 12.4% in early July, the expiration of benefits coincides with the end of eviction moratoriums, potentially sparking a housing crisis. Contact-intensive workers, making up 28% of renter households, could face severe cost burdens, with 41% impacted if benefits cease. The current assistance has kept rental payments stable despite record unemployment.
The COVID-19 pandemic significantly impacted New York City's real estate market in Q2 2020, with rental demand plummeting and Manhattan rents falling for the first time since the Great Recession. A record 34.7% of rentals received discounts, and the median asking rent decreased by 6.7%, amounting to $221, while the StreetEasy Manhattan Rent Index fell 0.9% to $3,236. Conversely, interest in outer boroughs surged, with Brooklyn searches up 26% and Queens 24%. Landlords increased virtual tours significantly as remote work trends altered rental priorities.
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