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Zillow Group, Inc. (Nasdaq: Z and ZG) is a pioneering American tech real-estate marketplace company, founded in 2006, that revolutionizes the way people buy, sell, rent, and finance homes. Headquartered in Seattle, Zillow is the most visited real estate website in the United States, providing an on-demand experience with transparency and ease. The company generates revenue primarily through advertising on its platform and has partnered with over 180 newspapers nationwide as part of the Zillow Newspaper Consortium, extending its market reach locally.
Zillow Group combines innovative technology with high-quality service, working closely with real estate agents, brokers, builders, property managers, and landlords. The company offers a comprehensive suite of brands including Zillow, Trulia, StreetEasy, Hotpads, Zillow Rentals, Zillow Home Loans, ShowingTime+, Spruce, and Follow Up Boss.
In recent news, Zillow's data analysis has highlighted key insights for home sellers and buyers. For instance, homes listed in the first two weeks of June have sold for 2.3% more on average, providing a significant boost to typical U.S. home prices. The company also found that homes featuring elements inspired by TikTok trends, such as plant ledges and rounded corners, sell faster. Moreover, Zillow's research indicates a rise in
Zillow's latest Market Report forecasts that home sales will peak this fall before tapering off in 2021, yet remain above pre-pandemic levels. Seasonally adjusted home prices are expected to rise by 4.8% between August 2020 and August 2021, up from a previous estimate of 3.8%. Newly pending sales are up 21.8% compared to last year, despite a slight month-to-month decline. However, total inventory has dropped 34.6% year-over-year, leading to a median sale price increase to $284,000, a substantial 8.7% rise from last year.
The Zillow Home Price Expectations Survey indicates a 3.7% increase in home prices for 2020, contradicting earlier predictions of a 0.3% decline. Panelists also raised their 2021 forecast to 2.7%, showing heightened optimism. However, long-term concerns linger due to expected high unemployment rates. Approximately 44% of experts believe the U.S. will return to 3.5% unemployment by the decade's end. This optimistic outlook is attributed to low inventory and strong demand, although future growth estimates for 2022-2024 have been slightly downgraded.
In August, Brooklyn witnessed a significant surge in home sales, with pending contracts up 38.7% year-over-year to 735 homes, surpassing last year by 205 homes. This contrasts with declines in Manhattan and Queens, where sales fell by 6.0% and 4.3%, respectively. The surge is notable across all price tiers in Brooklyn, especially in lower-priced neighborhoods. However, the luxury segment saw a slight decrease. Meanwhile, inventory in Brooklyn rose to 5,830 homes, marking the highest levels since October 2019.
Zillow Group (NASDAQ:ZG, Z) announced plans to enhance its Zillow Offers service starting January 2021. Customers in Atlanta, Phoenix, and Tucson will have direct interactions with licensed Zillow Homes employees for a more streamlined home-selling experience. This move aims to integrate services, including mortgage and escrow, into a single platform, reducing transaction friction. Zillow Offers, launched in 2018, allows customers to sell homes directly, bypassing traditional listing processes. The company’s transition to MLS IDX feeds will also provide comprehensive listing information to its 200 million monthly visitors.
Zillow has launched a new nationwide service on National Voter Registration Day that aids renters in registering to vote or verifying their registration status. The service prompts renters to register through Zillow Rentals at the lease signing stage, directing them to a dedicated registration page. This initiative addresses barriers to voter registration, with the company emphasizing its commitment to facilitate smoother transitions for renters. Additionally, Zillow offers its employees paid time off to vote and has partnered with coalitions to boost voter participation.
As of September 17, 2020, Zillow reports that rent prices in college neighborhoods have decreased due to widespread remote learning amid the pandemic. A significant 44% of U.S. colleges are operating primarily online, causing average rents in college areas to drop by 0.5% year-over-year by August, marking the first decline since at least 2017. In contrast, rents in non-college areas rose by 2.6% annually. Landlords are responding with increased rent concessions, which have nearly doubled since February. The report underlines a shifting rental landscape, particularly affecting areas populated by students.
The latest Zillow analysis reveals mid-sized U.S. cities such as Boise, Huntsville, and Portland (ME) are emerging as top housing markets, surpassing major coastal cities.
These markets are appealing due to affordable home prices and increasing values, with Boise home values up 11.8% and Huntsville by 11.5% year-over-year. The report highlights buyer trends in seeking larger spaces and dedicated office areas, driven by remote work opportunities. The analysis evaluated factors like home value growth and sales over list price.
According to Zillow's Weekly Market Report, buyer demand and rising prices continued into September 2020. Newly pending sales surged 25.5% year-over-year, marking the highest increase since 2019. The median sale price rose to $281,844, a 7.8% annual increase. While overall housing inventory tightened by 29% compared to 2019, new listings increased by 16.2% month-over-month. Optimism is reflected in the Fannie Mae Home Purchase Sentiment Index, which rose in August. Despite a robust housing market, ongoing economic challenges persist, including high unemployment claims.