Pure Barre Announces Expansion into Mexico
Pure Barre, the largest barre fitness brand and part of Xponential Fitness (NYSE: XPOF), has announced its expansion into Mexico. The first location is set to open in Mexico City in Q1 2025, marking Pure Barre's second international market outside North America. This expansion is driven by Boutique X Fitness Studios, led by Enrique Lopez, who has extensive experience in the fitness industry.
Pure Barre continues to innovate with new class formats, including Pure Barre Define and Pure Barre Align, addressing shifting consumer preferences towards recovery and strength training. The brand currently operates 630 locations and is known for its member challenges, such as the ongoing 6th annual Fall Fit Challenge.
Xponential Fitness, Pure Barre's parent company, is a leading global franchisor of boutique health and wellness brands, operating nine brands across various fitness verticals in 49 U.S. states and 26 additional countries.
Pure Barre, il più grande marchio di fitness barre e parte di Xponential Fitness (NYSE: XPOF), ha annunciato la sua espansione in Messico. La prima sede dovrebbe aprire a Città del Messico nel primo trimestre del 2025, segnando il secondo mercato internazionale di Pure Barre al di fuori del Nord America. Questa espansione è guidata da Boutique X Fitness Studios, guidata da Enrique Lopez, che ha una vasta esperienza nel settore del fitness.
Pure Barre continua a innovare con nuovi formati di classi, tra cui Pure Barre Define e Pure Barre Align, rispondendo alle mutevoli preferenze dei consumatori verso il recupero e l'allenamento di forza. Attualmente, il marchio gestisce 630 sedi ed è conosciuto per le sfide ai membri, come la sesta edizione annuale della Fall Fit Challenge, attualmente in corso.
Xponential Fitness, la società madre di Pure Barre, è un importante franchisor globale di marchi boutique nel settore della salute e del benessere, operando con nove marchi in vari settori del fitness in 49 stati degli USA e in 26 paesi aggiuntivi.
Pure Barre, la mayor marca de fitness barre y parte de Xponential Fitness (NYSE: XPOF), ha anunciado su expansión a México. La primera ubicación abrirá en Ciudad de México en el primer trimestre de 2025, marcando el segundo mercado internacional de Pure Barre fuera de América del Norte. Esta expansión es impulsada por Boutique X Fitness Studios, liderado por Enrique Lopez, quien tiene una amplia experiencia en la industria del fitness.
Pure Barre sigue innovando con nuevos formatos de clases, incluidos Pure Barre Define y Pure Barre Align, abordando las cambiantes preferencias de los consumidores hacia la recuperación y el entrenamiento de fuerza. Actualmente, la marca opera 630 ubicaciones y es conocida por sus desafíos para miembros, como el desafío Fall Fit Challenge anual que se celebra por sexta vez.
Xponential Fitness, la empresa matriz de Pure Barre, es un importante franquiciador global de marcas boutique de salud y bienestar, operando nueve marcas en varios sectores de fitness en 49 estados de EE. UU. y 26 países adicionales.
Pure Barre는 가장 큰 바 레 피트니스 브랜드로 Xponential Fitness(NYSE: XPOF)의 일부이며, 멕시코로의 확장을 발표했습니다. 첫 번째 위치는 2025년 1분기 멕시코 시티에 개장될 예정으로, 북미 외에 Pure Barre의 두 번째 국제 시장이 됩니다. 이 확장은 피트니스 산업에서 폭넓은 경험을 가진 Enrique Lopez가 이끄는 Boutique X Fitness Studios에 의해 추진되고 있습니다.
Pure Barre는 회복 및 근력 훈련에 대한 소비자 선호의 변화에 맞춰 Pure Barre Define 및 Pure Barre Align와 같은 새로운 수업 형식으로 지속적으로 혁신하고 있습니다. 현재 이 브랜드는 630개의 지점을 운영하며, 현재 진행 중인 6년 연속 Fall Fit Challenge와 같은 회원 도전으로 유명합니다.
Pure Barre의 모회사인 Xponential Fitness는 49개 미국 주와 26개 추가 국가에서 다양한 피트니스 분야의 아홉 개 브랜드를 운영하는 주요 글로벌 프랜차이저입니다.
Pure Barre, la plus grande marque de fitness barre et partie de Xponential Fitness (NYSE: XPOF), a annoncé son expansion au Mexique. Le premier emplacement est prévu pour ouvrir à Mexico en Q1 2025, marquant le deuxième marché international de Pure Barre en dehors de l'Amérique du Nord. Cette expansion est menée par Boutique X Fitness Studios, dirigé par Enrique Lopez, qui a une vaste expérience dans l'industrie du fitness.
Pure Barre continue d'innover avec de nouveaux formats de cours, y compris Pure Barre Define et Pure Barre Align, répondant aux préférences en évolution des consommateurs en matière de récupération et d'entraînement de force. La marque opère actuellement 630 emplacements et est connue pour ses défis destinés aux membres, tels que le défi Fall Fit Challenge, qui en est à sa sixième édition annuelle.
Xponential Fitness, la société mère de Pure Barre, est un leader mondial dans le franchisage de marques de santé et de bien-être boutique, opérant neuf marques dans divers secteurs de fitness dans 49 états américains et 26 pays supplémentaires.
Pure Barre, die größte Barre-Fitness-Marke und Teil von Xponential Fitness (NYSE: XPOF), hat ihre Expansion in Mexiko angekündigt. Der erste Standort wird im Ersten Quartal 2025 in Mexiko-Stadt eröffnet und stellt den zweiten internationalen Markt von Pure Barre außerhalb Nordamerikas dar. Diese Expansion wird von Boutique X Fitness Studios unter der Leitung von Enrique Lopez vorangetrieben, der über umfangreiche Erfahrung in der Fitnessbranche verfügt.
Pure Barre setzt weiterhin auf Innovation mit neuen Klassenformaten, darunter Pure Barre Define und Pure Barre Align, um den sich ändernden Verbraucherpräferenzen im Bereich Recovery und Krafttraining gerecht zu werden. Die Marke betreibt derzeit 630 Standorte und ist bekannt für ihre Herausforderungen für Mitglieder, wie die laufende 6. jährliche Fall Fit Challenge.
Xponential Fitness, die Muttergesellschaft von Pure Barre, ist ein führender globaler Franchisor von Boutique-Gesundheits- und Wellnessmarken, der neun Marken in verschiedenen Fitnessbereichen in 49 US-Bundesstaaten und in 26 weiteren Ländern betreibt.
- Expansion into Mexico, a major emerging market for boutique fitness
- Second international market outside North America
- Introduction of new class formats to address changing consumer preferences
- Large existing network of 630 locations
- Part of Xponential Fitness, a leading global franchisor in the health and wellness sector
- None.
Insights
Pure Barre's expansion into Mexico represents a strategic move to tap into an emerging market for boutique fitness. This expansion aligns with the growing trend of international growth in the fitness industry, particularly in developing economies. The Q1 2025 target for the first location in Mexico City suggests a well-planned, long-term approach to market entry.
The partnership with an experienced local team, Boutique X Fitness Studios, who are already developing other Xponential Fitness brands in Mexico, indicates a strong foundation for success. This multi-brand strategy could lead to operational synergies and faster market penetration.
Pure Barre's recent innovations, including new class formats like Pure Barre Define and Pure Barre Align, demonstrate the brand's adaptability to changing consumer preferences. This flexibility could be important for success in a new market like Mexico, where fitness trends may differ from the U.S.
For investors, this expansion represents potential for long-term revenue growth and brand value appreciation. However, it's important to note that international expansions often require significant upfront investment and may take time to become profitable. The success of this venture will depend on factors such as local market reception, competition and the ability to adapt the Pure Barre concept to Mexican consumer preferences.
Driven by Boutique X Fitness Studios S de RL de CV, the Expansion Marks Pure Barre’s Second International Market Outside North America
Behind the Master Franchise Agreement for
“Mexico is a major emerging market for boutique fitness, and we believe Pure Barre’s pioneering barre method and industry leading offering has a bright future there,” said Bob Kaufman, President of International at Xponential Fitness.
Driving Pure Barre’s expansion in
“Pure Barre is one of the most popular boutique fitness concepts in the
Establishing itself as the pioneer and leader in barre workouts, Pure Barre continues to prioritize innovation with new class formats, partnerships and engaging in-studio initiatives to retain its loyal following. Recognizing that consumer needs and preferences in the fitness space are shifting toward more recovery and strength training, Pure Barre debuted two new class formats over the past year - Pure Barre Define, which utilizes heavier weights than a traditional barre class, and Pure Barre Align, which emphasizes recovery and flexibility. Also renowned for its member challenges, Pure Barre is currently in the midst of its 6th annual Fall Fit Challenge, which has garnered participation from tens of thousands of members across the brand’s 630 locations.
To learn more about Pure Barre, visit www.purebarre.com, or Xponential’s various franchise opportunities, visit www.xponential.com.
ABOUT PURE BARRE:
Founded in 2001, Pure Barre is the largest barre brand by number of studios, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Pure Barre has five signature class formats including introductory, classic barre, interval training, strength training, and restorative stretching. Its high quality instructors receive specialized multi-tiered training allowing for class format and choreography to be refreshed on a quarterly basis. Ranked on Entrepreneur Magazine’s Franchise 500 each year and the Fastest-Growing Franchises in three years running as well as Inc. Magazine’s Inc. 5000, Pure Barre is headquartered in
ABOUT XPONENTIAL FITNESS:
Xponential Fitness, Inc. (NYSE: XPOF) is one of the leading global franchisors of boutique health and wellness brands. Through its mission to make health and wellness accessible to everyone, the Company operates a diversified platform of nine brands spanning across verticals including Pilates, indoor cycling, barre, stretching, boxing, strength training, metabolic health and yoga. In partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the
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David Robertson, Fishman Public Relations, drobertson@fishmanpr.com or 847-945-1300
Source: Pure Barre
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