XPO Logistics and Barilla Expand Partnership with Customized E-commerce Logistics for “Dedicato a Te” Website

Rhea-AI Summary

XPO Logistics (NYSE: XPO) has signed a contract with Barilla, the world’s largest pasta manufacturer, to manage supply chain logistics for Barilla’s new e-commerce platform, "Dedicato a Te", in Italy. This agreement extends their partnership that began in 2018 with XPO managing logistics for CucinaBarilla. XPO will handle order fulfillment from its Trezzo sull’Adda warehouse, adhering to HACCP regulations and customizing packaging for consumers. The partnership aims to leverage synergies from existing logistics operations, ensuring a tailored e-commerce experience for Barilla customers.

Positive

• New contract signed with Barilla enhances revenue streams.
• Partnership extension demonstrates trust and reliability in XPO's services.
• XPO's expertise in e-commerce logistics supports future growth.

Negative

• None.

GREENWICH, Conn., June 08, 2021 (GLOBE NEWSWIRE) --  XPO Logistics, Inc. (NYSE: XPO), a leading global provider of transportation and logistics services, has signed a new contract with Barilla, an Italian multinational food company and the world’s largest pasta manufacturer. XPO will manage the supply chain for Barilla’s "Dedicato a Te" (“Dedicated to You”) new e-commerce platform in Italy. The agreement extends the partnership that began in 2018 with XPO’s management of logistics and transportation activities for the "CucinaBarilla" online service.

Barilla’s “Dedicato a Te” website offers consumers the unique ability to customize the packaging of Mulino Bianco and Pan di Stelle products online with names, photos and dedications of their choice. XPO has been entrusted with the logistics and transportation activities for order fulfilment, drawing on extensive expertise in the e-commerce and food sectors. Barilla is benefitting from synergies with XPO’s management of CucinaBarilla logistics, including a dedicated team and tailored technology.

XPO will manage fulfillment for “Dedicato a Te” at the Trezzo sull’Adda warehouse where CucinaBarilla’s supply chain is based. The warehouse is operated with strict adherence to HACCP regulations, with XPO responsible for the storing of food and non-food products, kitting customized packaging and packing orders, as well as delivery to consumers.

Alfredo Baldassarre, project manager for Barilla, said, "When it came time to launch our new, custom e-commerce service, we chose XPO as our logistics partner. The XPO team's expertise in logistics for the e-commerce and food industries played a key role in this decision."

Ube Gaspari, managing director, supply chain – Italy, XPO Logistics, said, “We’re proud to be extending our partnership with Barilla, a prestigious global market leader. Dedicato a Te is an innovative concept that gives consumers a unique e-commerce experience. We’re supporting the growth of this new endeavor with an end-to-end solution for our customer.”

About XPO Logistics
XPO Logistics, Inc. (NYSE: XPO) provides cutting-edge supply chain solutions to the most successful companies in the world. The company is the second largest contract logistics provider and the second largest freight broker globally, and a top three less-than-truckload provider in North America. XPO uses a highly integrated network of 1,621 locations in 30 countries to serve more than 50,000 customers. Approximately 140,000 team members, including 108,000 employees and 32,000 temporary workers, help XPO’s customers manage their supply chains most efficiently. The company’s corporate headquarters are in Greenwich, Conn., USA, and its European headquarters are in Lyon, France. Visit xpo.com for more information, and connect with XPO on Facebook, Twitter, LinkedIn, Instagram and YouTube. 

Media Contact
XPO Logistics, Inc.
Joe Checkler
+1-203-423-2098
joe.checkler@xpo.com

XPO Logistics Europe
Anne Lafourcade
anne.lafourcade@xpo.com
+33 (0)6 75 22 52 90

FAQ

What is the new contract between XPO and Barilla about?

XPO will manage the supply chain logistics for Barilla's new e-commerce platform, "Dedicato a Te".

When did XPO and Barilla's partnership begin?

The partnership began in 2018 with XPO managing logistics for Barilla's CucinaBarilla.

What services will XPO provide for Barilla's e-commerce platform?

XPO will handle order fulfillment, customized packaging, and delivery, following HACCP regulations.

What is the significance of the "Dedicato a Te" platform?

It allows consumers to customize packaging for Barilla products, enhancing customer experience.