XPENG Rolls Out Global OTA Update XOS 5.4, Enhancing Safety, Smart Driving and Personalisation Features

Rhea-AI Summary

XPENG has launched its latest global OTA software update, XOS 5.4, introducing advanced features for intelligent driving, safety, and personalization. The update, rolling out from January 2, 2025, includes the new 'AI Guard' system with Sentry Mode for vehicle monitoring and a Driving Recorder for real-time event capture.

Key improvements include voice control support in multiple languages (English, French, German, Cantonese, and Thai), Smart Speed Limit Recognition, and an enhanced Personalized Operating System 2.0 with multitasking capabilities. The update also features X-Combo for automating in-car tasks and refined charging visuals.

XPENG emphasizes its commitment to data privacy and security, maintaining compliance with EU regulations including GDPR, with EU customer data stored in AWS's Frankfurt data center.

Positive

• Introduction of AI Guard system enhancing vehicle security features
• Expansion of voice control to multiple languages improving global market accessibility
• Implementation of new smart driving capabilities including Speed Limit Recognition
• Enhanced user experience with Personalized Operating System 2.0 and multitasking features

Negative

• Driving Recorder feature unavailable in some regions due to regulatory restrictions

Insights

Technology Analyst

The XOS 5.4 update represents a strategic positioning move in XPENG's global expansion efforts. The multilingual voice assistant support across five languages signals serious international market ambitions, particularly in Europe. The implementation of GDPR compliance and EU data storage infrastructure demonstrates commitment to penetrating the European market.

The AI Guard system introduces Tesla-like security features, directly competing with Sentry Mode. This, combined with the enhanced smart driving capabilities and personalization features, positions XPENG's software stack more competitively against established players like Tesla and traditional European automakers.

Most notably, the Smart Speed Limit Recognition and automated task features (X-Combo) show XPENG's focus on practical, safety-oriented AI applications rather than just flashy features. This could help build trust in Western markets where Chinese brands often face skepticism.

Automotive Industry Analyst

While software updates are common in the EV industry, this release showcases XPENG's software development maturity. The introduction of personalization features and automated routines indicates a shift from basic functionality to user experience refinement - a phase that typically marks the maturing of an automotive tech platform.

The emphasis on GDPR compliance and data security, with data being stored in Frankfurt's AWS center, addresses a critical concern for European consumers and regulators. This infrastructure investment suggests XPENG is preparing for significant European market expansion in 2025.

However, the temporary unavailability of certain features in some regions highlights the ongoing challenges Chinese EV makers face in navigating different regulatory landscapes. This could impact market penetration speed and feature parity across regions.

• XPENG announces the global release of its latest OTA software update, XOS 5.4, bringing advanced intelligent driving features, enhanced safety tools, and personalized experiences to users worldwide.
• The update introduces the "AI Guard" system and Personalized Operating System 2.0 to enhance driving awareness and road safety.
• The XPENG Assistant now supports voice control in multiple languages, including English, French, German, Cantonese, and Thai.

GUANGZHOU, China, Jan. 02, 2025 (GLOBE NEWSWIRE) -- XPENG, a leading Chinese future mobility company, has announced the global rollout of its latest over-the-air (OTA) software update, XOS 5.4, bringing advanced intelligent driving, enhanced safety features, and personalized experiences to its users worldwide. Starting from January 2, 2025, users will begin receiving upgrade notifications, underscoring the company’s dedication to continuous innovation and user-focused improvements in AI-driven mobility.

XPENG XOS 5.4 Asset Library

XPENG XOS 5.4 Demo Video

Voice Control in Multiple Languages

With the update, the XPENG Assistant now supports voice control in multiple languages, including English, French, German, Cantonese, and Thai. This expanded language support allows for intuitive interactions with navigation, car controls, and media, making the XPENG driving experience even more accessible to drivers and passengers around the world.

AI Guard

A standout feature of XOS 5.4 is the “AI Guard” system, which introduces advanced safety tools for even greater peace of mind. Sentry Mode, for instance, monitors and records suspicious activity around the vehicle when unoccupied, such as unexpected motion or prolonged loitering near the car. Notifications are sent directly to the user’s XPENG app, ensuring users are always informed of potential risks. The Driving Recorder feature enhances safety during travel by capturing critical events in real-time, and storing key footage securely for easy access later (Due to regulatory restrictions, this feature is temporarily unavailable in some regions).

Enhanced Smart Driving Capabilities

Smart driving capabilities also include Smart Speed Limit Recognition, which identifies road signs like “No Entry” and off-ramp signage to promote safer, more informed driving experiences.

Personalized Operating System 2.0

The update also includes the enhanced Personalized Operating System 2.0, featuring improvements such as multitasking split-screen functionality and greater flexibility in customizing infotainment layouts with the XDock system.

X-Combo

For added convenience, the new X-Combo feature allows users to automate recurring in-car tasks, such as activating child locks when shifting into drive, simplifying daily routines.

New Charging Visuals

Charging visuals have also been refined with an aesthetically pleasing northern lights-inspired animation, offering a visually engaging way to indicate charging speeds. Meanwhile, updates to the driving range display, aligned with NEDC standards, cater to the needs of XPENG’s global users, ensuring accurate range information.

Additionally, this update guarantees full compliance with European data privacy regulations. XPENG reaffirms its commitment to data privacy and security adhering to EU regulations, including GDPR, and holding ISO 27001 and ISO 27701 certifications. EU customer data is securely stored in AWS’s Frankfurt data center, with any transfers outside the EU conducted in strict accordance with approved Standard Contractual Clauses (SCCs). These efforts are overseen by XPENG’s Information Security and Data Compliance Committee and an EU-based Data Protection Officer, ensuring transparency through detailed data practices outlined in its Connected Vehicle Privacy Notice.

The launch of XOS 5.4 exemplifies XPENG’s commitment to advancing its AI-defined mobility capabilities through innovation and privacy-conscious development. By continually enhancing safety, usability, and personalization, XPENG aims to offer a truly connected and intelligent driving experience to users around the world.

About XPENG

Founded in 2014, XPENG is a leading Chinese AI-driven mobility company that designs, develops, manufactures, and markets Smart EVs, catering to a growing base of tech-savvy consumers. With the rapid advancement of AI, XPENG aspires to become a global leader in AI mobility, with a mission to drive the Smart EV revolution through cutting-edge technology, shaping the future of mobility.

To enhance the customer experience, XPENG develops its full-stack advanced driver-assistance system (ADAS) technology and intelligent in-car operating system in-house, along with core vehicle systems such as the powertrain and electrical/electronic architecture (EEA). Headquartered in Guangzhou, China, XPENG also operates key offices in Beijing, Shanghai, Silicon Valley, and Amsterdam. Its Smart EVs are primarily manufactured at its facilities in Zhaoqing and Guangzhou, Guangdong province.

XPENG is listed at the New York Stock Exchange (NYSE: XPEV) and Hong Kong Exchange (HKEX: 9868).

For more information, please visit https://www.xpeng.com/.

Contacts:

For Media Enquiries:

XPENG PR Department

Email: pr@xiaopeng.com

Source: XPENG Motors

Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/1e4e8b41-2212-4470-a261-224e32de6b7b
https://www.globenewswire.com/NewsRoom/AttachmentNg/df767028-db12-4f45-8b6a-9bd8739beddf
https://www.globenewswire.com/NewsRoom/AttachmentNg/e43191b6-3a18-4700-b69b-d0acbc967273
https://www.globenewswire.com/NewsRoom/AttachmentNg/e2fa4b2b-6d03-4bf1-9f54-2ae743b7f13b

A video accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/9c95e424-8fe8-4d00-9b2d-fbe0b99c9244

FAQ

What new features does XPENG's XOS 5.4 update include?

XOS 5.4 includes AI Guard with Sentry Mode, multilingual voice control, Smart Speed Limit Recognition, Personalized Operating System 2.0, X-Combo automation, and enhanced charging visuals.

When will XPEV's XOS 5.4 update be available globally?

The XOS 5.4 update begins rolling out globally on January 2, 2025, with users receiving upgrade notifications from that date.

Which languages are supported in XPEV's new voice control system?

The XPENG Assistant now supports voice control in English, French, German, Cantonese, and Thai.

How does XPEV handle data privacy for European users in XOS 5.4?

XPENG stores EU customer data in AWS's Frankfurt data center, complies with GDPR, holds ISO 27001 and ISO 27701 certifications, and follows Standard Contractual Clauses for data transfers.

What security features are included in XPEV's AI Guard system?

AI Guard includes Sentry Mode, which monitors and records suspicious activity around the parked vehicle, and sends notifications to users through the XPENG app.