Ludium Lab, Access, and XPENG present Europe's first cloud gaming platform for in-car entertainment
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Insights
The introduction of cloud gaming services into XPENG's in-vehicle infotainment systems represents a strategic move to differentiate its product offerings in the competitive electric vehicle (EV) market. The collaboration with ACCESS and Ludium Lab to integrate a gaming platform directly into the car's interface could potentially increase consumer appeal, particularly among tech-savvy and younger demographics who prioritize in-car entertainment.
By incorporating state-of-the-art cloud gaming capabilities that do not require game downloads and offer parental controls, XPENG is addressing both convenience and safety, which are key concerns for family-oriented buyers. The move to a subscription-based model for this service aligns with broader industry trends towards recurring revenue streams, which could enhance XPENG's financial stability and provide insights into customer preferences and usage patterns.
However, the success of this initiative will depend on the reliability of the technology, the quality of the gaming experience and the ability to maintain a stable internet connection. Any technical issues could negatively impact brand perception and customer satisfaction. Additionally, the focus on non-driving-related features must be balanced with the primary purpose of vehicles, ensuring that safety is not compromised.
XPENG's decision to integrate cloud gaming into their vehicles taps into the growing demand for enhanced in-car experiences. The global in-car infotainment market is expanding and companies that innovate in this space can capture significant market share. The partnership with ACCESS and Ludium Lab leverages their expertise in IVI technology and cloud gaming platforms, respectively, to deliver a unique product that could set a new standard for in-car entertainment.
From a market perspective, this collaboration could create a competitive edge for XPENG, potentially influencing consumer purchase decisions and brand loyalty. It's important to monitor consumer feedback and adoption rates post-launch to assess the impact on XPENG's market position. Additionally, this service diversification could open up new revenue channels and partnerships for XPENG, further integrating the automotive and entertainment industries.
However, the long-term success will hinge on the continued evolution of the service, ensuring it keeps pace with rapid advancements in both gaming technology and automotive connectivity.
The technological implications of integrating cloud gaming into XPENG's vehicles are significant. The service relies on advanced IVI technology capable of supporting high-quality gaming at 60 FPS in Full HD, which requires robust hardware and software within the vehicle. This also presupposes a reliable and high-speed data connection to stream games effectively, which can be a challenge in areas with poor network coverage.
Furthermore, the collaboration highlights the importance of white-label solutions in the tech industry, allowing companies like XPENG to offer branded experiences without developing the underlying technology in-house. The Twine4Car app store platform from ACCESS is a key component, acting as a content aggregation platform that simplifies access to entertainment options.
As the automotive industry continues to converge with technology sectors, the ability to seamlessly integrate complex systems like cloud gaming will become a differentiator. However, it is essential to consider the cybersecurity implications of adding more connectivity to vehicles, as this increases the potential attack surface for cyber threats.
The cloud gaming car specific service provides high quality games at 60 FPS and in Full HD for the whole family, directly from the app
BARCELONA, Spain and OBERHAUSEN, Germany and AMSTERDAM, Jan. 04, 2024 (GLOBE NEWSWIRE) -- ACCESS, Ludium Lab, and XPENG today announced they have collaborated to make cloud gaming for in-car displays a reality. This project combines ACCESS IVI (in-vehicle infotainment) technology with Ludium Lab's cloud gaming platform to enable XPENG customers can enjoy state-of-the-art cloud gaming.
The project sees SoraStream white-labeled as XPLAY from Ludium Lab, and enabled through the Twine4Car app store platform from ACCESS provided in XPENG vehicles. XPLAY gives users access to a large catalog of PC, mobile, and console games, including major AAA games and games exclusive to Ludium Lab.
“In-car entertainment is an increasingly important part of the car-buying decision, so offering an exciting portfolio of audio, games, and video entertainment through XPLAY is critical,” said Brian Gu, Vice Chairman and President of XPENG. “The collaboration with ACCESS and Ludium Labs ensures that easy and enjoyable journeys in an XPENG will be engaging for everyone thanks to the high-quality cloud gaming developed specifically for our extra-wide infotainment screens.”
A stand-out feature of the gaming performance is the 60 FPS Full HD games that can be played on XPENG infotainment screens. Users do not need to download any games, and the service includes parental controls. The XPLAY service also uses a monthly subscription model.
“Our Twine4Car Platform and App Store is a content aggregation platform that for the first time brings together the latest in IVI technology and premium content in a fully OEM-branded interface,” said Aono Masahiro, CEO of ACCESS Europe. “The addition of Sora Stream from Ludium Lab ensures that XPENG car users have access to a truly engaging mobility experience”
“The collaboration between all three companies has been essential in enabling the launch of this disruptive and innovative in-car cloud-gaming service,” says Juan José Martín, CEO of Ludium Lab. “Our SoraStream solution offers a large video game catalog for all kinds of players, making this project an exciting opportunity for XPENG customers.”
About Ludium Lab
Ludium Lab is a technology company founded in Spain in 2012. Expert and leader in cloud services and solutions, the company works in more than 60 countries around the world. Its activity is currently focused on adapting its technology to cloud gaming platforms (SoraStream development), automotive (ICE), metaverse solution, SaaS and XR (Vr/Ar). The team is working to perfect its software virtualization technology and implementation in different solutions and products, with high quality and low costs. For more information, visit www.ludiumlab.com
About ACCESS
Since 1984, ACCESS CO., LTD. (Tokyo Stock Exchange Prime Market, Index, 4813) has been providing advanced IT solutions centred on mobile and network software technologies to telecom carriers, consumer electronics manufacturers, broadcasting and publishing companies, the automotive industry and energy infrastructure providers around the world. The company develops mobile software solutions that have been installed on over 1.5 billion devices, and network software solutions that have been used by hundreds of companies. Utilising its network virtualisation technology expertise and knowledge, the company is currently focusing on the development and commercialisation of Internet of Things (IoT) and media solutions that combine embedded and cloud technology. Headquartered in Tokyo, Japan, the company maintains subsidiaries and affiliates in Asia, Europe and the United States to support and expand its business globally. Learn more about ACCESS at www.access-company.com and Twine4Car at https://twine4car.com.
© 2023 ACCESS CO., LTD. All rights reserved. ACCESS, the ACCESS logo and ACCESS Twine are registered trademarks or trademarks of ACCESS CO., LTD. in the United States, Japan and/or other countries. All other trademarks, logos and trade names mentioned in the document are the property of their respective owners.
About XPENG
XPENG is a global smart electric vehicle company founded in 2014 in Guangzhou, China, developing clean, intuitive, and creative mobility solutions. With industry-leading R&D facilities, XPENG is bringing vehicles with superior safety, electric efficiency, and on-road performance to markets across the globe. The company is constantly working to advance its core technology offering, including autonomous driving capabilities, SEPA 2.0, and captivating in-car infotainment systems. XPENG has headquarters in Guangzhou and Amsterdam, with additional offices in Beijing, Shanghai, and Silicon Valley. XPENG has started sales in Norway, Sweden, Denmark, and the Netherlands with its P7 sports sedan and ultra-fast charging G9 SUV in 2023.
Visit heyxpeng.com for more information.
Contact details:
ACCESS CO., LTD.
Miyuki Hanzawa
+81-3-5853-9087
prinfo-gr@access.co.jp
Europe
Media contact:
Platform Communications for ACCESS
David Bramley / Azhar Uddin
+44 (0)20 3832 3690/3691 or +44 (0) 7711 239 06
access@platformcomms.com
Ludium Lab
Head Office Barcelona +34 938 54 55 59 / info@ludiumlab.com
XPENG
For Media Enquiries: pr@xiaopeng.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/06f29d98-d0d2-4572-af9f-ddaa663fe582
FAQ
What is the collaboration between ACCESS, Ludium Lab, and XPENG about?
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