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Wolverine Worldwide Appoints Susie Kuhn as Active Group President

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Wolverine Worldwide (NYSE: WWW) has appointed Susie Kuhn as President of the Company's Active Group, effective October 28, 2024. Kuhn will oversee Merrell, Saucony, and Chaco brands, as well as The Collective, the company's center-of-excellence for consumer insights and innovation. With over 25 years of experience in footwear, apparel, and retail industries, Kuhn previously served as Foot Locker's President of Europe, Middle East, and Africa. She brings expertise in global brand-building, wholesale, direct-to-consumer, merchandising, product development, and marketing from roles at Nike, Converse, and URBN.

Wolverine Worldwide (NYSE: WWW) ha nominato Susie Kuhn come Presidente del Gruppo Attivo dell'azienda, a partire dal 28 ottobre 2024. Kuhn superviserà i marchi Merrell, Saucony e Chaco, oltre a The Collective, il centro di eccellenza dell'azienda per le intuizioni sui consumatori e l'innovazione. Con oltre 25 anni di esperienza nei settori delle calzature, dell'abbigliamento e del retail, Kuhn ha precedentemente ricoperto il ruolo di Presidente di Foot Locker per Europa, Medio Oriente e Africa. Porta con sé competenze nella costruzione di marchi a livello globale, nel commercio all'ingrosso, nei rapporti diretti con i consumatori, nel merchandising, nello sviluppo dei prodotti e nel marketing, grazie a esperienze lavorative in aziende come Nike, Converse e URBN.

Wolverine Worldwide (NYSE: WWW) ha nombrado a Susie Kuhn como Presidenta del Grupo Activo de la Compañía, con efecto a partir del 28 de octubre de 2024. Kuhn supervisará las marcas Merrell, Saucony y Chaco, así como The Collective, el centro de excelencia de la empresa para la percepción del consumidor y la innovación. Con más de 25 años de experiencia en las industrias del calzado, la indumentaria y el retail, Kuhn ocupó anteriormente el cargo de Presidenta de Foot Locker para Europa, Oriente Medio y África. Aporta experiencia en la construcción de marcas globales, comercio mayorista, ventas directas al consumidor, merchandising, desarrollo de productos y marketing a partir de su trayectoria en Nike, Converse y URBN.

Wolverine Worldwide (NYSE: WWW)는 Susie Kuhn을 2024년 10월 28일부로 회사의 액티브 그룹 사장으로 임명했습니다. Kuhn은 Merrell, Saucony, Chaco 브랜드와 소비자 통찰 및 혁신을 위한 회사의 전문 센터인 The Collective를 관리하게 됩니다. 25년 이상의 신발, 의류 및 소매 산업 경험을 가진 Kuhn은 이전에 Foot Locker의 유럽, 중동 및 아프리카 사장으로 근무했습니다. 그녀는 Nike, Converse 및 URBN에서의 역할을 통해 글로벌 브랜드 구축, 도매, 소비자 직접 판매, 머천다이징, 제품 개발 및 마케팅에 대한 전문 지식을 보유하고 있습니다.

Wolverine Worldwide (NYSE: WWW) a nommé Susie Kuhn au poste de Présidente du Groupe Actif de l'entreprise, à compter du 28 octobre 2024. Kuhn supervisera les marques Merrell, Saucony et Chaco, ainsi que The Collective, le centre d'excellence de l'entreprise pour les insights consommateurs et l'innovation. Avec plus de 25 ans d'expérience dans les secteurs de la chaussure, de l'habillement et du retail, Kuhn a précédemment été Présidente de Foot Locker pour l'Europe, le Moyen-Orient et l'Afrique. Elle apporte son expertise en construction de marque mondiale, en vente en gros, en vente directe aux consommateurs, en merchandising, en développement de produits et en marketing grâce à ses précédents rôles chez Nike, Converse et URBN.

Wolverine Worldwide (NYSE: WWW) hat Susie Kuhn mit Wirkung zum 28. Oktober 2024 zur Präsidentin der Unternehmensgruppe Active ernannt. Kuhn wird die Marken Merrell, Saucony und Chaco sowie The Collective, das Kompetenzzentrum des Unternehmens für Kundeninsights und Innovation, leiten. Mit über 25 Jahren Erfahrung in den Bereichen Schuhe, Bekleidung und Einzelhandel war Kuhn zuvor Präsidentin von Foot Locker für Europa, den Nahen Osten und Afrika. Sie bringt Expertise im Aufbau globaler Marken, im Großhandel, im Direktvertrieb an Verbraucher, im Merchandising, in der Produktentwicklung und im Marketing aus ihren Tätigkeiten bei Nike, Converse und URBN mit.

Positive
  • Appointment of an experienced industry veteran with 25+ years in footwear and retail
  • Strategic leadership addition with global brand-building expertise
  • Diverse experience across multiple aspects of consumer business
Negative
  • None.

Industry veteran to oversee Merrell, Saucony, and Chaco brands

ROCKFORD, Mich.--(BUSINESS WIRE)-- Wolverine World Wide, Inc. (NYSE: WWW) today announced the appointment of Susie Kuhn as President of the Company’s Active Group, effective October 28, 2024. Ms. Kuhn will be responsible for leading successful brand strategies, executing consumer-focused go-to-market plans, and driving commercial performance for Wolverine Worldwide’s Active Group – which includes the Merrell, Saucony, and Chaco brands. The Collective – the Company’s recently created center-of-excellence focused on enabling our brands with consumer insights, trend, and innovation – will also report into Ms. Kuhn. She will report directly to Chris Hufnagel, President and CEO of Wolverine Worldwide, and serve on the Company’s Executive Team.

Susie Kahn, Wolverine Worldwide Active Group President (Photo: Business Wire)

Susie Kahn, Wolverine Worldwide Active Group President (Photo: Business Wire)

Ms. Kuhn brings more than 25 years of global brand-building experience in the footwear, apparel, and retail industries – including senior leadership roles at Foot Locker, Nike, Converse, and URBN. Her experience spans a variety of disciplines, ranging from global brand-building to wholesale, direct-to-consumer, merchandising, product design and development, and marketing. She most recently served as Foot Locker’s President of Europe, Middle East, and Africa, where she had full responsibility for brand strategy and operational performance.

“We’re excited to welcome Susie to the team and are confident that her diverse, global experience working with leading brands – coupled with her collaborative, results-driven leadership style – will help drive our Active Group brands and the entire Company forward,” said Hufnagel. “She has managed virtually all aspects of consumer-focused businesses in her previous roles – working on both the brand and retail side of the business while focusing squarely on customer journeys, driving the business, and keeping a pulse on consumer and marketplace trends. We’re eager to see the impact Susie’s well-rounded expertise will have on our Active Group brands and the entire Wolverine Worldwide team as we continue our effort to build a new company for the future.”

Ms. Kuhn said, “I’m honored to be appointed as Wolverine Worldwide’s new Active Group President and am grateful for the amazing opportunity to be a part of the Company’s strategic transformation. The Merrell, Saucony, and Chaco brands are recognized and loved by consumers all around the world, and The Collective is an industry-leading resource that will help these brands forge even stronger connections with their consumers. I look forward to building on the momentum that’s been created and accelerating these brands’ and the Company’s growth into the future,” said Kuhn.

ABOUT WOLVERINE WORLDWIDE

Founded in 1883, Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of branded casual footwear and apparel, performance outdoor and athletic footwear and apparel, kids’ footwear, industrial work boots and apparel, and uniform footwear. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies™, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 140 years, the Company's products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.

Emma Wach, (630) 390-8474

ASSETS: bit.ly/WWWSKuhn

Source: Wolverine World Wide, Inc.

FAQ

When will Susie Kuhn start as Wolverine Worldwide (WWW) Active Group President?

Susie Kuhn will start as Wolverine Worldwide's Active Group President on October 28, 2024.

Which brands will Susie Kuhn oversee at Wolverine Worldwide (WWW)?

Susie Kuhn will oversee Merrell, Saucony, and Chaco brands, as well as The Collective, the company's center-of-excellence.

What was Susie Kuhn's previous role before joining Wolverine Worldwide (WWW)?

Prior to joining Wolverine Worldwide, Susie Kuhn served as Foot Locker's President of Europe, Middle East, and Africa.

Wolverine World Wide, Inc.

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1.23B
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Footwear & Accessories
Footwear, (no Rubber)
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United States of America
ROCKFORD