Wolverine WorldWide Names Matt Blonder as President, Global eCommerce

Rhea-AI Summary

Wolverine Worldwide has appointed Matt Blonder as President of Global eCommerce to drive digital transformation and boost online sales. Blonder, with over 20 years of experience, previously led digital initiatives at Reebok. The company aims for $500 million in global eCommerce revenue in 2021, capitalizing on shifts in consumer behavior towards online shopping. This appointment supports Wolverine's strategy to enhance consumer connections and brand engagement in a digital-first market.

Positive

• Appointment of Matt Blonder as President of Global eCommerce to enhance digital strategy.
• Aiming for $500 million in global eCommerce revenue for 2021.
• Blonder's extensive experience in digital marketing and consumer engagement.

Negative

• None.

Omni-channel retail veteran joining Company to accelerate digital-first transformation and eCommerce growth

ROCKFORD, Mich., Jan. 05, 2021 (GLOBE NEWSWIRE) -- Wolverine World Wide, Inc. (NYSE: WWW), which operates one of the world’s largest portfolios of footwear and lifestyle brands, today announced the appointment of Matt Blonder as its new President, Global eCommerce. Blonder will report to Brendan Hoffman, Wolverine Worldwide’s President.

Blonder brings to Wolverine Worldwide more than 20 years of omni-channel, consumer direct, digital marketing, and merchandising experience across a variety of well-known brands and retailers. Most recently, he was Global Head of Digital at Reebok, a division of Adidas, where he transformed the brand’s digital strategy, led a complete refresh of Reebok.com, revamped the digital consumer experience, and introduced a new global loyalty program.

“Wolverine Worldwide witnessed a dramatic change in consumer behavior last year, highlighted by a significant shift to eCommerce and heightened digital engagement,” said Hoffman. “We capitalized on this by accelerating our pivot to a digital-first strategy and expanding our digital investments and capabilities, all aimed at engaging consumers online with pinnacle brand experiences, fresh and innovative product, and compelling storytelling. The Company has set a bold goal to achieve $500 million in global eCommerce revenue for 2021. Matt’s proven track record makes him the ideal person to lead this ongoing digital transformation.”

“I’m excited to join Wolverine Worldwide during a period of unprecedented digital growth for the Company and the industry overall,” said Blonder. “The Company’s diverse and well-positioned brand portfolio provides many opportunities to accelerate growth in the current environment, as we embrace a consumer direct mindset and forge even stronger connections between global consumers and our brands.”

ABOUT WOLVERINE WORLDWIDE
Founded in 1883 on the belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE: WWW) is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way.  The company’s portfolio includes Merrell®,   Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Chaco®, Bates®, and HYTEST®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®.  Based in Rockford, Michigan, for more than 130 years, the company's products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.

FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements, including statements regarding the Company’s expectations regarding its consumer direct operations and consumer connections. In addition, words such as "estimates," "anticipates," "believes," "forecasts," "step," "plans," "predicts," "focused," "projects," "outlook," "is likely," "expects," "intends," "should," "will," "confident," variations of such words, and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and involve certain risks, uncertainties, and assumptions ("Risk Factors") that are difficult to predict with regard to timing, extent, likelihood, and degree of occurrence. Risk Factors include, among others: the effects of the COVID-19 pandemic on the Company’s business, operations, financial results and liquidity, including the duration and magnitude of such effects, which will depend on numerous evolving factors that the Company cannot currently accurately predict or assess, including: the duration and scope of the pandemic; the negative impact on global and regional markets, economies and economic activity, including the duration and magnitude of its impact on unemployment rates, consumer discretionary spending and levels of consumer confidence; actions governments, businesses and individuals take in response to the pandemic; the effects of the pandemic, including all of the foregoing, on the Company's distributors, manufacturers, suppliers, joint venture partners and other counterparties, and how quickly economies and demand for the Company’s products recover after the pandemic subsides; changes in general economic conditions, employment rates, business conditions, interest rates, tax policies and other factors affecting consumer spending in the markets and regions in which the Company’s products are sold; the inability for any reason to effectively compete in global footwear, apparel and consumer-direct markets; the inability to maintain positive brand images and anticipate, understand and respond to changing footwear and apparel trends and consumer preferences; the inability to effectively manage inventory levels; increases or changes in duties, tariffs, quotas or applicable assessments in countries of import and export; foreign currency exchange rate fluctuations; currency restrictions; capacity constraints, production disruptions, quality issues, price increases or other risks associated with foreign sourcing; the cost and availability of raw materials, inventories, services and labor for contract manufacturers; labor disruptions; changes in relationships with, including the loss of, significant wholesale customers; risks related to the significant investment in, and performance of, the Company’s consumer-direct operations; risks related to expansion into new markets and complementary product categories; the impact of seasonality and unpredictable weather conditions; changes in general economic conditions and/or the credit markets on the Company’s distributors, suppliers and retailers; increases in the Company’s effective tax rates; failure of licensees or distributors to meet planned annual sales goals or to make timely payments to the Company; the risks of doing business in developing countries, and politically or economically volatile areas; the ability to secure and protect owned intellectual property or use licensed intellectual property; the impact of regulation, regulatory and legal proceedings and legal compliance risks, including compliance with federal, state and local laws and regulations relating to the protection of the environment, environmental remediation and other related costs, and litigation or other legal proceedings relating to the protection of the environment or environmental effects on human health; the potential breach of the Company’s databases or other systems, or those of its vendors, which contain certain personal information, payment card data or proprietary information, due to cyberattack or other similar event; problems affecting the Company’s distribution system, including service interruptions at shipping and receiving ports; strategic actions, including new initiatives and ventures, acquisitions and dispositions, and the Company’s success in integrating acquired businesses, and implementing new initiatives and ventures; the risk of impairment to goodwill and other intangibles; changes in future pension funding requirements and pension expenses; and additional factors discussed in the Company’s reports filed with the Securities and Exchange Commission and exhibits thereto. The foregoing Risk Factors, as well as other existing Risk Factors and new Risk Factors that emerge from time to time, may cause actual results to differ materially from those contained in any forward-looking statements. Given these or other risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction of actual results. Furthermore, the Company undertakes no obligation to update, amend, or clarify forward-looking statements.

CONTACT: Valerie Pesonen
248-396-6323

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b1e32487-6ca2-46b9-877d-0d84a0435cb0

FAQ

What is Wolverine Worldwide's eCommerce revenue target for 2021?

Wolverine Worldwide targets $500 million in global eCommerce revenue for 2021.

Who is the new President of Global eCommerce at Wolverine Worldwide?

Matt Blonder has been appointed as the new President of Global eCommerce at Wolverine Worldwide.

What experience does Matt Blonder bring to Wolverine Worldwide?

Matt Blonder brings over 20 years of experience in omni-channel, digital marketing, and consumer engagement, including his previous role at Reebok.

Why is Wolverine Worldwide focusing on eCommerce?

Wolverine Worldwide is focusing on eCommerce due to significant shifts in consumer behavior towards online shopping.

What is the significance of Matt Blonder's appointment for Wolverine Worldwide?

Matt Blonder's appointment is significant as it aims to accelerate Wolverine Worldwide's digital transformation and enhance consumer connections.