Wolverine And Metallica Scholars Partner To Release Two New Metallica-Inspired Boots, Provide Funding To Trade Programs Across The Country
Wolverine has partnered with Metallica's nonprofit, All Within My Hands, to launch a unique initiative aimed at supporting the American workforce. This collaboration will provide scholarship funding to trade school students and promote two special edition boots inspired by Metallica. The Metallica Scholars 1000 Mile Axel and Hellcat UltraSpring™ boots will be available for pre-order, with all proceeds benefiting AWMH. Each boot is designed with Metallica-themed features and Wolverine's quality materials. The initiative includes a $100,000 grant to three community colleges to bolster workforce education.
- Partnership with Metallica's All Within My Hands aims to boost American workforce education.
- Launch of two special edition boots with proceeds supporting trade school scholarships.
- Each of the three selected community colleges receives a $100,000 grant to enhance skilled trades programs.
- None.
ROCKFORD, Mich., Aug. 11, 2020 /PRNewswire/ -- Wolverine, the 137 year old boot brand, and Metallica's nonprofit All Within My Hands (AWMH) are setting out on a different type of U.S. tour to help build the future American workforce. United by the same core mission, Wolverine and AWMH are providing trade school students scholarship funding, while teaming up to launch two special edition boots inspired by the legendary rock band. The Metallica Scholars 1000 Mile Axel and Hellcat UltraSpring™ boots are available for pre-order starting today, with
"Wolverine shares the same vision that we had when creating the Metallica Scholars Initiative – that it's incredibly important to create and sustain a strong and resilient American workforce. AWMH is our way of giving back and building future generations," said Metallica guitarist James Hetfield. "More importantly, we are helping these students achieve their dreams and transform their lives through the workforce education programs offered at community colleges all across the country."
The Wolverine x Metallica Scholars 1000 Mile Axel limited-edition boot is based on the popular Wolverine 1000 Mile boot silhouette with several Metallica-inspired features including a Metallica Key logo-inspired metal heel plate, an All Within My Hands metal toe kicker, metal-tipped laces and a metal guitar pick tag. The boot is made in the USA and uses Chicago-based Horween Chromexcel leather, silver hardware and a classic Vibram® lugged outsole.
The Wolverine x Metallica Scholars Hellcat UltraSpring™ boot combines traditional work boot durability with the modern performance of Wolverine UltraSpring™ cushioning. The boot has its own unique Metallica Scholars-inspired features – a custom molded Metallica Key logo stitched on the boot and a custom metal 'Metallica Scholars' guitar pick tag.
The partnership between Wolverine and AWMH will benefit three exceptional community college trade programs across the country – Grand Rapids Community College (Grand Rapids, Michigan), Lone Star College (Houston, Texas) and WSU Tech (Wichita, Kansas), each receiving a
"Wolverine is committed to supporting the next generation of the American workforce, and for the past six years we have focused on closing the skills gap through our Project Bootstrap initiative," said Tom Kennedy, global brand president for Wolverine. "We believe the best way to do that is to start with education. By ensuring community colleges and trade programs across the country have the resources they need, we can support students who are choosing to join the skilled trades and together be one step closer to closing the gap."
Both boots are available exclusively on Wolverine.com, with
ABOUT WOLVERINE
For over 135 years, Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship and the highest-quality materials. With a dedication to innovation, Wolverine provides dependable comfort and style to hardworking men and women all over the world. For those who believe in hard work and uncompromising commitment, Wolverine offers the footwear, apparel and accessories to get the job done. Committed to supporting those in the skilled trades, Wolverine's Project Bootstrap was formed in 2014 to celebrate and thank hard working people in the skilled trades and donate boots to trade students and trades workers. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine Worldwide Inc. (NYSE: WWW)
ABOUT ALL WITHIN MY HANDS
AWMH is a non-profit, philanthropic organization created by the members and management of Metallica dedicated to creating sustainable communities by supporting workforce education, the fight against hunger, and other critical local services.
ABOUT THE METALLICA SCHOLARS INITIATIVE
Metallica Scholars is a major workforce education initiative that provides direct support to community colleges, in partnership with the American Association of Community Colleges, to enhance career and technical education programs. These programs provide skills and services to students who are looking to enter a traditional trade or other applied learning program.
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SOURCE Wolverine
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