Saucony® Signs 4X NCAA Champion Sam Chelanga

Rhea-AI Summary

Saucony, a global performance running brand, has signed Sam Chelanga, a notable American track and field athlete. Chelanga, a seven-time USA Track and Field Champion and 2023 Pan Am Games 10,000m Silver Medalist, aims for the Paris 10,000m. He holds a record of four NCAA titles and set an NCAA 10,000m record. In addition, Chelanga has a strong marathon presence, with a recent 2:08.50 at the Chicago Marathon and a third-place finish at Bolder Boulder 10k. Chelanga will enhance Saucony's Endorphin collection and assist in future product development. The brand highlights his resilient journey and anticipates his participation in the U.S. Olympic Trials in June and World Marathon Majors.

Positive

• Saucony signed Sam Chelanga, enhancing their brand with a high-profile athlete.
• Chelanga is a seven-time USA Track and Field Champion, enhancing Saucony's credibility.
• Chelanga's 2:08.50 at the Chicago Marathon aligns with Olympic standards.
• Chelanga will assist in developing Saucony's award-winning Endorphin collection.
• Chelanga's participation in the U.S. Olympic Trials and World Marathon Majors provides significant visibility for Saucony.

Negative

• Chelanga's age, 39, may limit long-term performance potential.
• No immediate financial impact or revenue growth data from the endorsement deal was provided.
• Potential risks if Chelanga fails to qualify for the Paris 10,000m, affecting the brand association.

Seven-time USATF athlete joins brand with sights set on Paris 10,000m

ROCKFORD, Mich., June 10, 2024 /PRNewswire/ -- Saucony, a global performance running lifestyle brand, has announced that American track and field athlete Sam Chelanga has signed a professional contract with the brand. Chelanga, a seven-time USA Track and Field Champion and 2023 Pan Am Games 10,000m Silver Medalist, was also a 2016 U.S. Olympic Team alternate for the 10,000m. Originally from Kenya, Chelanga, 39, moved to the United States in 2006 and attended Liberty University in Lynchburg, Virginia, where he won four NCAA titles (5,000m, 10,000m, Cross Country) and set an NCAA 10,000m record. Last fall, Chelanga ran 2:08.50, the Olympic standard, for 9^th place at the Chicago Marathon, and last week finished 3rd at the Bolder Boulder 10k in 29:22.

"Sam is joining our brand not only as a super-talented and versatile athlete but also as a great role model; he inspires others with his hard work, resilience and leadership," said Ted FitzPatrick, Saucony's vice president of product and sports marketing. "After a successful 2023 coming off a fresh marathon PR at Chicago, Sam is hitting his stride as he prepares for the 10,000m at the U.S. Olympic Trials in June in Eugene, OR to qualify for Paris, and will continue to compete in the World Marathon Majors. As a Boston-based brand, we are thrilled that Sam shares our love for Beantown. In addition to running Boston, he has participated in the B.A.A. Half four times, the 10K three times and the 5k twice. His journey continues to be a testament to the power of perseverance and dedication in achieving one's dreams. We are excited to welcome Sam to the Saucony family."

Chelanga is training and racing in the brand's award-winning Endorphin collection, a line of products designed to enhance performance and comfort. The collection includes the Endorphin PRO 4, now with an upgraded dual-cushioning system of ultra-plush and responsive PWRRUN HG™ directly beneath the foot and springy PWRRUN PB™ in contact with the ground, delivering a snappy on-your-toes race day or long-tempo performance. The Endorphin PRO 4 is available at saucony.com and select retailers globally, offering athletes the opportunity to experience the same performance-enhancing technology that Chelanga relies on. Chelanga is already assisting the product team in building and testing the future of the Endorphin. Saucony is excited to have one of America's all-time greats helping to make the future of the Endorphin even better.

Chelanga became a U.S. citizen in 2015 and, in 2018, joined the U.S. Army. He and his wife, Marybeth, a qualifier for the Olympic Trials, have three children and live in Colorado Springs, CO.

About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.

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SOURCE Saucony

FAQ

Who is signing a professional contract with Saucony in June 2024?

Sam Chelanga, a seven-time USA Track and Field Champion, signed a professional contract with Saucony.

What are Sam Chelanga's notable achievements?

Sam Chelanga is a seven-time USA Track and Field Champion, 2023 Pan Am Games 10,000m Silver Medalist, and set an NCAA 10,000m record.

What is Sam Chelanga's recent marathon performance?

Sam Chelanga ran 2:08.50 at the Chicago Marathon, meeting the Olympic standard.

What will Sam Chelanga contribute to Saucony?

Sam Chelanga will assist in developing Saucony's Endorphin collection and enhance product performance.

How does Sam Chelanga's signing affect Saucony's visibility?

Chelanga's participation in the U.S. Olympic Trials and World Marathon Majors will significantly increase Saucony's visibility.