Rain or Shine: Hush Puppies Revolutionizes Conventional Rain Boot with Rain Sneaker Collection
Hush Puppies has launched its innovative Rain Sneaker collection, merging style with functionality as demand for rain footwear rises. Google searches for "rain boot" jumped 41% in the US in 2021. The collection features a unique blend of rubber and sneaker design, ensuring comfort and versatility. Available in five colorways, pricing starts at $79.95. The Rain Sneakers leverage Hush Puppies' proprietary Bounce™ footbed technology for comfort and energy rebound. Consumers can purchase online via HushPuppies.com, Amazon, and Zappos.
- Launch of the Rain Sneaker collection capitalizing on a 41% increase in rain boot searches.
- Innovative design combining rubber and sneaker elements enhances market appeal.
- Utilization of proprietary Bounce™ footbed technology promises comfort.
- Available in five trendy colorways, enhancing consumer choice.
- Price point starting at $79.95 makes them accessible.
- None.
ROCKFORD, Mich., March 8, 2021 /PRNewswire/ -- Rain boots are a popular fashion statement – whether it's raining or not. In fact, the Google search term "rain boot" increased in use by
Now, Hush Puppies, a global casual footwear brand empowered by optimism and dedicated to inspiring individuals to live life on the bright side, is taking this growing trend to the next level with the debut of its easy-on Rain Sneaker collection — a footwear line that reimagines the wet weather wardrobe staple.
"Our new Rain Sneaker is changing how we wear rain boots by redefining the style in the category," said Kate Pinkham, General Manager and Vice President of Hush Puppies. "Gone are the days of sacrificing style for functionality. What makes this shoe so unique is that it's part rubber welly and part fashionable sneaker, creating a uniquely modern silhouette. Added comfort, versatility and on-trend color combinations make this collection a true footwear innovation for both rain and sunshine."
Made from easy-clean rubber to keep feet dry even in the harshest downpours, the sneakers are designed with pull tabs and stretchy sides to easily slip on and off. Hush Puppies proprietary Bounce™ footbed technology provides energy rebound with every step and helps to retains its comfy cushioning.
The new fashion-forward Hush Puppies Rain Sneaker collection is available in five colorways: black houndstooth, blue dusk, pale blush, soft jade and olive camo. The Rain Sneakers are now available for purchase starting at
ABOUT HUSH PUPPIES:
In 1958, Hush Puppies introduced the world to a new kind of footwear – shoes with casual style and an easygoing attitude made to relax in. Hush Puppies is a global brand, a household name and a cultural icon that embodies the lighthearted spirit of its beloved basset hound. It is the go-to footwear, accessory and apparel brand that delivers the right mix of timeless style and dependable comfort. Hush Puppies is a division of Wolverine World Wide, Inc. (NYSE:WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. For more information, visit www.hushpuppies.com.
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SOURCE Hush Puppies
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