Merrell Unveils Interactive "Wander Wheel" Art Installation in New York City, Open to the Public for One Weekend Only
Merrell, the leading outdoor footwear brand, is launching an interactive 'Wander Wheel' art installation in New York City from September 27-29, 2024. Located at Studio 525 in Chelsea, this immersive experience allows visitors to explore four global natural environments without leaving the city. The installation features a large, slowly spinning wheel that simulates diverse landscapes, including California's flowering hills and Australia's Outback.
Open to the public, the Wander Wheel aims to make nature more accessible to urban dwellers, aligning with Merrell's mission to share the benefits of outdoor experiences. Visitors can 'hike' endlessly within the wheel, wearing Merrell's Moab Speed 2 hiking boots. The installation includes sensory elements like natural audio and scents to enhance the immersive experience.
Merrell, il principale marchio di calzature outdoor, lancerà un'installazione artistica interattiva chiamata 'Wander Wheel' a New York City dal 27 al 29 settembre 2024. Situata a Studio 525 nel quartiere Chelsea, questa esperienza immersiva consente ai visitatori di esplorare quattro ambienti naturali globali senza lasciare la città. L'installazione presenta una grande ruota che ruota lentamente, simulando paesaggi diversi, tra cui le colline fiorite della California e l'Outback australiano.
Aperta al pubblico, la Wander Wheel mira a rendere la natura più accessibile agli abitanti delle città, allineandosi con la missione di Merrell di condividere i benefici delle esperienze all'aperto. I visitatori possono 'fare escursioni' senza sosta all'interno della ruota, indossando gli stivali da trekking Moab Speed 2 di Merrell. L'installazione include elementi sensoriali come audio naturale e profumi per migliorare l'esperienza immersiva.
Merrell, la marca líder de calzado outdoor, lanzará una instalación artística interactiva llamada 'Wander Wheel' en la ciudad de Nueva York del 27 al 29 de septiembre de 2024. Ubicada en el Studio 525 en Chelsea, esta experiencia inmersiva permite a los visitantes explorar cuatro entornos naturales globales sin salir de la ciudad. La instalación cuenta con una gran rueda que gira lentamente, simulando diversos paisajes, incluyendo las colinas florecientes de California y el Outback australiano.
Abierta al público, la Wander Wheel tiene como objetivo hacer que la naturaleza sea más accesible para los habitantes urbanos, alineándose con la misión de Merrell de compartir los beneficios de las experiencias al aire libre. Los visitantes pueden 'hacer senderismo' sin fin dentro de la rueda, usando las botas de senderismo Moab Speed 2 de Merrell. La instalación incluye elementos sensoriales como audio natural y aromas para mejorar la experiencia inmersiva.
메렐(Merrell), 선도적인 아웃도어 footwear 브랜드가 2024년 9월 27일부터 29일까지 뉴욕에서 인터랙티브 아트 설치물 'Wander Wheel'을 선보입니다. 첼시의 스튜디오 525에 위치한 이 몰입형 경험은 방문객들이 도시를 떠나지 않고도 네 가지 글로벌 자연 환경을 탐험할 수 있게 합니다. 이 설치물은 캘리포니아의 꽃이 만개한 언덕과 호주의 아웃백을 포함한 다양한 경관을 시뮬레이션하는 큰 회전하는 바퀴를 특징으로 합니다.
대중에게 개방된 Wander Wheel은 도시 거주자들에게 자연을 더 쉽게 접근할 수 있도록 하는 목적이 있으며, 아웃도어 경험의 이점을 공유하려는 메렐의 미션과 일치합니다. 방문객들은 메렐의 Moab Speed 2 하이킹 부츠를 신은 채로 바퀴 안에서 끝없이 '하이킹'을 할 수 있습니다. 이 설치물에는 몰입형 경험을 향상시키기 위한 자연 오디오와 향기와 같은 감각적 요소가 포함되어 있습니다.
Merrell, la marque leader dans le secteur des chaussures de plein air, lancera une installation artistique interactive appelée 'Wander Wheel' à New York du 27 au 29 septembre 2024. Située au Studio 525 dans le quartier de Chelsea, cette expérience immersive permet aux visiteurs d'explorer quatre environnements naturels mondiaux sans quitter la ville. L'installation comporte une grande roue qui tourne lentement et simule des paysages variés, y compris les collines fleuries de Californie et l'Outback australien.
Ouverte au public, la Wander Wheel vise à rendre la nature plus accessible aux citadins, en ligne avec la mission de Merrell de partager les bienfaits des expériences en plein air. Les visiteurs peuvent 'faire de la randonnée' sans cesse à l'intérieur de la roue, en portant les chaussures de randonnée Moab Speed 2 de Merrell. L'installation comprend des éléments sensoriels tels que des sons naturels et des parfums pour améliorer l'expérience immersive.
Merrell, die führende Marke für Outdoor-Schuhe, wird vom 27. bis 29. September 2024 in New York City eine interaktive Kunstinstallation mit dem Namen 'Wander Wheel' präsentieren. Die Installation befindet sich im Studio 525 in Chelsea und ermöglicht es den Besuchern, vier globale Naturlandschaften zu erkunden, ohne die Stadt zu verlassen. Die Installation umfasst ein großes, langsam drehendes Rad, das verschiedene Landschaften simuliert, darunter die blühenden Hügel Kaliforniens und das Outback Australiens.
Die Wander Wheel ist für die Öffentlichkeit zugänglich und zielt darauf ab, die Natur für Stadtbewohner zugänglicher zu machen, was mit Merrills Mission übereinstimmt, die Vorteile von Outdoor-Erlebnissen zu teilen. Die Besucher können unendlich in dem Rad 'wandern' und dabei die Moab Speed 2 Wanderschuhe von Merrell tragen. Die Installation umfasst sensorische Elemente wie natürliche Geräusche und Düfte, um das immersive Erlebnis zu verbessern.
- Innovative marketing strategy to engage urban consumers with the brand
- Aligns with Merrell's mission to promote outdoor experiences
- Potential to increase brand awareness and visibility in a key market
- None.
Step into an immersive journey through four hemispheres, right in the heart of
Merrell is expanding on its mission of sharing the simple power of being outside with everyone by making nature more accessible for New Yorkers, bringing the trail to the heart of the city. The Wander Wheel is a large, interactive sculpture slowly spinning on a static base, transporting visitors to diverse natural environments from around the world in each of the four hemispheres.
From the flowering hills of
The installation will be open to the public on the following dates and times, located at 525 W 24th St.,
- Friday, Sept. 27 from 12 p.m. to 6 p.m. EST
- Saturday, Sept. 28 from 10 a.m. to 6 p.m. EST
- Sunday, Sept. 29 from 10 a.m. to 6 p.m. EST
"The good that happens when we spend time in nature and on the trail are just within reach, even in the heart of the city," said Merrell Vice President of Brand Marketing Lindsey Lindemulder. "The Wander Wheel invites New Yorkers to step outside, recharge, and find nature in unexpected places."
Attendees will be immersed in nature, sharing the experience and joy of urban hiking with others. The interior of the wheel mimics a hiking trail, allowing visitors to "hike" endlessly. It's an opportunity to connect with the outdoors and appreciate its beauty – amidst the bustling cityscape.
Upon entering the space, attendees will encounter a sensory "palate cleanser." Natural audio, subtle scents, a wash of color, and a visual barrier will prepare them mentally and physically for the immersive experience.
"Hiking is a joy that everyone can experience, no matter where they live. Merrell's Wander Wheel is an art installation designed to evoke wonder and remind us of the good things that await when hiking," said Lindemulder.
Attendees can choose to wear Merrell's innovative, lightweight Moab Speed 2 hiking boots while exploring the wheel, demonstrating the brand's commitment to outdoor adventure and modernizing hike.
To learn more about visiting the Wander Wheel, visit the event page. For more information about Merrell, visit merrell.com and follow @merrell on Instagram.
ABOUT MERRELL:
Merrell exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to confidently explore the outdoors. The brand was recently named Footwear News' 2022 Brand of the Year for promoting a more diverse vision of the outdoors. Visit Merrell.com or follow us on social @merrell. Merrell is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.
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