MERRELL® CREATES SIZE-INCLUSIVE COLLECTION WITH UNLIKELY HIKERS, INVITING ALL OUTDOORS

Rhea-AI Summary

Merrell, the leading hike brand, has launched its second collection in partnership with Unlikely Hikers, featuring diverse, size-inclusive footwear and apparel. This collection emphasizes extended sizing and ungendered designs, promoting inclusivity in the outdoors. Celebrating the diversity of outdoor enthusiasts, the collection includes the Moab 3 shoes and a range of apparel, available online in the U.S. and Canada.

Founded by Jenny Bruso, Unlikely Hikers aims to support underrepresented communities in outdoor spaces. The collaboration reflects Merrell's commitment to inclusivity, highlighted by research showing discrimination in outdoor settings.

Positive

• Launch of a second collection with Unlikely Hikers, enhancing brand visibility and market reach.
• Focus on size-inclusive and ungendered designs may attract a broader customer base.
• The Moab 3 shoes feature improved comfort, traction, and sustainability, aligning with consumer preferences.

Negative

• None.

For the second time, the leading hike brand is partnering with the inclusive online community to create a collection just as diverse as those who wear it

ROCKFORD, Mich., Jan. 26, 2023 /PRNewswire/ -- Merrell®, the world's leading hike and outdoor footwear brand, has released its second collection in collaboration with Jenny Bruso and Unlikely Hikers – designed in a playful, ungendered colorway and size-inclusive in wide widths and hard-to-find sizes.

Unlikely Hikers is built on the shared belief that "nature is infinitely diverse and so are we." The group of self-proclaimed "unlikely hikers" centers around celebrating diversity, encouraging authenticity, and actively working to protect the great outdoors to be free, open, and safe for all. Merrell exists to share the simple power of the outside with everyone – inspiring its second collection with the group.

The collection – including a colorful design of the brand's beloved Moab 3 and trendy apparel and accessories – invites all outdoors. It offers extended sizing apparel and wide width footwear because one size does not fit all. The color choice allows for creative expression in for all who wear it – no matter how they choose to spend time outside. The full collection can be found online in the U.S. and Canada now.

"We set out more than six years ago to build a community of hikers and adventurers of all shapes, sizes, genders, and abilities after seeing a need to have more diversity represented in the outdoor community," said Jenny Bruso, Unlikely Hikers founder. "Now, we're able to give a voice and provide product to those not always heard or represented in the outdoor community."

Unlikely Hikers is a diverse and inclusive Instagram community that welcomes the underrepresented outdoorsperson to explore confidently. The group was created by and for people of size, people of color, queer, trans and gender nonconforming, people with disabilities, and people who utilize the outdoors to aid in mental health.

"We're inviting you to hike as you are with this new collection, because everyone belongs outdoors," said Bruso.

Nearly 1 in 5 people experience discrimination when outside, according to Merrell's Inclusivity in the Outdoors Report which launched in November 2022. Moreover, the LGBTQ+ community is 8% more likely to feel unwelcome in the outdoors than the global total.

"The second year of our partnership with Unlikely Hikers allows us to continue opening the outdoors for all and reducing barriers to getting outside," said Merrell Marketing Manager Regina Hill. "As we look to redefine and reimagine the outdoors, we're building partnerships like this and products that amplify the importance of inclusivity in sizing and representation."

The Moab 3 x Unlikely Hikers is the latest rendition of the world's best-selling hiker, featuring more comfort, more traction, and more sustainability all with the same famous fit and durability. The collection also includes two bags, one hat, and shirts in extended sizing.

For more information on Merrell, please visit merrell.com. The Unlikely Hikers collaboration is available now here.

ABOUT MERRELL:
Merrell® exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to confidently explore the outdoors. The brand was recently named Footwear News' 2022 Brand of the Year for promoting a more diverse vision of the outdoors. Visit Merrell.com or follow us on social @Merrell. Merrell® is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.

 

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SOURCE Merrell

FAQ

What is the new collection launched by Merrell?

Merrell has launched its second collection in collaboration with Unlikely Hikers, featuring size-inclusive and ungendered designs.

What products are included in the Moab 3 x Unlikely Hikers collection?

The collection includes the Moab 3 shoes, apparel, accessories, and features extended sizing.

Where can I buy the Merrell x Unlikely Hikers collection?

The collection is available online in the U.S. and Canada.

What are the goals of the Unlikely Hikers community?

Unlikely Hikers aims to celebrate diversity and advocate for inclusivity in outdoor spaces.

What does the partnership with Unlikely Hikers signify for Merrell?

The partnership highlights Merrell's commitment to inclusivity and aims to reduce barriers for diverse outdoor enthusiasts.