MERRELL® ADDS TRAIL RUNNER REID BURROWS TO ELITE GLOBAL ATHLETE ROSTER

Rhea-AI Summary

Merrell, a leading outdoor footwear brand, announced the addition of ultrarunner Reid Burrows to its international trail team. Based in Canada, Burrows has achieved notable success in trail running since 2019, including first-place finishes in events such as the 2022 Sulphur Springs 50km and the Herring 20k Run. Merrell believes Burrows will enhance its athlete roster while contributing to product development through the Merrell Test Lab. In 2023, Burrows is set to participate in various high-profile races, promoting mental health awareness and community involvement through his initiatives. Merrell is a division of Wolverine World Wide (NYSE: WWW).

Positive

• Recruitment of Reid Burrows strengthens Merrell's brand presence in Canada and the U.S.
• Burrows' success in various prestigious races enhances brand visibility and credibility.
• Merrell athletes contribute to product innovation via the Merrell Test Lab.

Negative

• None.

The podium-winning ultrarunner represents both Canada and the United States on the brand's trail team

ROCKFORD, Mich., March 16, 2023 /PRNewswire/ -- Merrell®, the world's leading hike and outdoor footwear brand, announced today professional runner Reid Burrows has joined its international trail team.

Burrows is an ultrarunner from Grand Bay-Westfield, New Brunswick, Canada. With an endurance background in triathlons, Burrows started professionally trail running in 2019 and has since earned multiple podiums in North America.

"Being able to represent Merrell in the Canadian and U.S. trail running communities has ignited a spark in me and I could not be more grateful for everything running has gifted me," said Burrows. "I'm an advocate for believing in yourself, chasing big dreams, and learning from failure, and I hope I am able to inspire others to do to the same."  

Burrows' latest races and podiums include:

• First at the 2022 Herring 20k Run in Mascarene, New Brunswick
• First at the 2022 Sulphur Springs 50km in Ancaster, Ontario
• First at the 2022 Rugged Racoon 25km Night Race in St. Mary's, Ontario
• Eighth at the 2022 Run Rabbit Run 100-Mile Race in Steamboat Springs, Colorado
• First at the 2019 Conquer the Canuck 12-Hour National Championship in Cambridge, Ontario

Burrows joins Merrell's roster of world-class athletes, including Ragna Debats (Netherlands and Spain), Rachel Tomajczyk (United States), Sanna and Lina El Kott (Sweden), and more.

"Reid is setting a new pace by challenging himself to professionally compete as an athlete in both countries," said Merrell Marketing Manager Jessenia Flores. "Our trail athlete team has an unbeatable global presence and I'm eager to see how this program continues to evolve."

Merrell's athletes also play a key role in research and development through the Merrell Test Lab (MTL) – the brand's in-house product incubator. MTL is home to the brand's most innovative, disruptive shoes made for elite trail runners that are lab-validated and athlete-tested.

Burrows currently runs in the MTL Long Sky 2, known for its ability to withstand the ever-changing elements, quick-dry design, and featured in TIME Magazine's Best Inventions of 2022 list. He plans to run in the MTL Skyfire 2 – launching globally in April 2023 – a lightweight, agile trail running shoe with extreme use capability and able to withstand vertical mountain race environments.

In 2023, Burrows is slated to race in the Canyons Endurance Runs, Leadville Trail Marathon, Silver Rush 50 Miler, and the Ultra-Trail Harricana of Canada 80k.

"Trail running has had a tremendous impact on my life as it's helped me overcome mental health struggles. Now, I want to run far and inspire others to pursue their passions," said Burrows.

Burrows stays involved with the running community by sharing talks on mental health, participating in group runs throughout his travels and volunteering at races.

For more information on Merrell, please visit merrell.com. 

ABOUT MERRELL:

Merrell® exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to confidently explore the outdoors. The brand was recently named Footwear News' 2022 Brand of the Year for promoting a more diverse vision of the outdoors. Visit Merrell.com or follow us on social @Merrell. Merrell® is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.

 

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SOURCE Merrell

FAQ

Who is Reid Burrows and what is his role with Merrell?

Reid Burrows is a professional ultrarunner who has joined Merrell's international trail team, representing Canada and the U.S.

What notable races has Reid Burrows won?

Burrows has won events including the 2022 Herring 20k Run, 2022 Sulphur Springs 50km, and 2019 Conquer the Canuck 12-Hour National Championship.

What is the significance of the Merrell Test Lab?

The Merrell Test Lab is an in-house product incubator where athletes like Burrows help develop innovative footwear for elite trail runners.

How does Reid Burrows support mental health awareness?

Burrows shares talks on mental health, participates in community runs, and volunteers at races to inspire others.

What company does Merrell belong to?

Merrell is a division of Wolverine World Wide, which is listed on the NYSE under the symbol WWW.