MERRELL, BIG BROTHERS BIG SISTERS OF AMERICA DESIGN ICONIC HIKER TO FOSTER INCLUSIVE OUTDOOR EXPERIENCES
Merrell, a leading outdoor footwear brand, has partnered with Big Brothers Big Sisters of America (BBBSA) to launch a -edition Moab Speed 2 hiking shoe. The collaboration features a unique green and black design inspired by a Merrell team member who volunteers as a mentor. The unisex shoe will retail for $140 on Merrell.com, with $10 from each sale being donated to BBBSA. This partnership aims to promote mentorship and outdoor equity, supported by data showing that 90% of BBBSA program participants report feeling healthier and happier in nature, while 79% experienced increased self-confidence.
Merrell, un marchio leader nel settore delle calzature outdoor, ha collaborato con Big Brothers Big Sisters of America (BBBSA) per lanciare una edizione speciale della scarpa da trekking Moab Speed 2. La collaborazione presenta un design unico verde e nero ispirato a un membro del team Merrell che fa volontariato come mentore. La scarpa unisex sarà in vendita per 140 $ su Merrell.com, con 10 $ da ogni vendita donate a BBBSA. Questa partnership mira a promuovere la mentorship e l'equità all'aperto, sostenuta da dati che mostrano come il 90% dei partecipanti ai programmi BBBSA riporta di sentirsi più sano e felice in natura, mentre il 79% ha sperimentato un aumento della propria autostima.
Merrell, una marca líder en calzado para actividades al aire libre, se ha asociado con Big Brothers Big Sisters of America (BBBSA) para lanzar una edición especial del zapato de senderismo Moab Speed 2. La colaboración presenta un diseño único en verde y negro, inspirado en un miembro del equipo de Merrell que es voluntario como mentor. El zapato unisex se venderá por 140 $ en Merrell.com, y se donarán 10 $ de cada venta a BBBSA. Esta asociación tiene como objetivo promover la mentoría y la equidad al aire libre, respaldada por datos que muestran que el 90% de los participantes en el programa BBBSA informan sentirse más saludables y felices en la naturaleza, mientras que el 79% experimentó un aumento en la autoconfianza.
Merrell, 야외 신발 브랜드의 선두주자가 Big Brothers Big Sisters of America (BBBSA)와 협력하여 한정판 모압 스피드 2 하이킹 신발을 출시했습니다. 이 협업은 멘토로 자원봉사를 하는 Merrell 팀원의 영감을 받아 제작된 독특한 녹색과 검정색 디자인을 특징으로 합니다. 유니섹스 신발은 Merrell.com에서 $140에 판매되며, 판매당 $10가 BBBSA에 기부됩니다. 이 파트너십은 멘토십과 야외 활동의 형평성을 촉진하는 것을 목표로 하며, BBBSA 프로그램 참가자의 90%가 자연 속에서 더 건강하고 행복하다고 느끼며, 79%가 자신감이 향상되었다고 보고하고 있습니다.
Merrell, une marque leader dans le domaine des chaussures de plein air, a collaboré avec Big Brothers Big Sisters of America (BBBSA) pour lancer une édition spéciale de la chaussure de randonnée Moab Speed 2. La collaboration présente un design unique en vert et noir inspiré par un membre de l'équipe Merrell qui fait du bénévolat en tant que mentor. La chaussure unisexe sera vendue pour 140 $ sur Merrell.com, avec 10 $ de chaque vente donnés à BBBSA. Ce partenariat vise à promouvoir le mentorat et l'équité en plein air, soutenu par des données montrant que 90 % des participants au programme BBBSA rapportent se sentir plus en santé et heureux dans la nature, tandis que 79 % ont connu une augmentation de leur confiance en soi.
Merrell, eine führende Outdoor-Schuhmarke, hat sich mit Big Brothers Big Sisters of America (BBBSA) zusammengetan, um einen limitierten Moab Speed 2 Wanderschuh zu lancieren. Die Zusammenarbeit bietet ein einzigartiges Design in Grün und Schwarz, inspiriert von einem Merrell-Teammitglied, das sich freiwillig als Mentor engagiert. Der Unisex-Schuh wird für 140 $ auf Merrell.com verkauft, wobei 10 $ aus jedem Verkauf an BBBSA gespendet werden. Diese Partnerschaft zielt darauf ab, Mentoring und Chancengleichheit im Freien zu fördern, unterstützt durch Daten, die zeigen, dass 90% der Teilnehmer des BBBSA-Programms berichten, sich in der Natur gesünder und glücklicher zu fühlen, während 79% ein gesteigertes Selbstbewusstsein erfahren haben.
- New product launch with charitable component ($10 donation per pair)
- Partnership with established organization (BBBSA) enhances brand value
- Expansion of product line with edition offering
- None.
Insights
This collaboration between Merrell and Big Brothers Big Sisters of America represents a strategic marketing initiative with financial impact. While the
The partnership emphasizes how mentorship and outdoor equity can unlock curiosity, aspiration, and empowerment for young individuals
The limited-edition hiker was designed and inspired by a Merrell team member who is a volunteer "Big" – or mentor – with Big Brothers Big Sisters (BBBS) – infusing the color and spirit of the organization into the shoe. The duo's mindful design resulted in a playful green and black colorway, along with the program's namesake across the heel.
"In our fourth year of partnership with Big Brothers Big Sisters of America, we aimed to create a truly unique product 'Bigs' and 'Littles' can wear together as they spend time outside together," said Merrell Chief Marketing Officer Pallav Tamaskar. "Mentorship is crucial for empowering and building the confidence of young people, and our collaboration showcases its profound influence."
Access and equity in the outdoors play a crucial role in building the foundations of a healthier and happier lifestyle. Ninety percent of "Littles" participating in the BBBS program have reported feeling healthier and happier when surrounded by nature, and
"The 'It Takes Little to Be Big' campaign redefines what it means to be a mentor and create lasting impact by being present and taking part in each other's lives, such as experiencing every day outdoor experiences together," said BBBSA Chief Marketing Officer Adam Vasallo. "This collaboration reinforces the power that mentorship has to unify and inspire us to make a difference in the lives of young people."
The unisex Moab Speed 2 retails for
In 2023, Merrell released a public service announcement in partnership with BBBSA to address the critical need for mentorship and inspire volunteer sign-ups nationwide. The biggest hurdles of potential mentors are the perceived time and expertise required – inspiring the "It Takes Little to Be Big" campaign and Merrell's public service announcement. Merrell has also created initiatives such as the Kids Shoe Design Contest and in-kind engagements for Littles.
The goal of BBBSA and Merrell's partnership is to join forces to harness the power of being outside and providing access to more youth. Merrell will donate
For more information on Merrell, please visit Merrell.com. For more information on Big Brothers Big Sisters of America, visit BBBS.org. To become a volunteer today, visit BeABig.org.
ABOUT MERRELL:
Merrell exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to confidently explore the outdoors. The brand was recently named Footwear News' 2022 Brand of the Year for promoting a more diverse vision of the outdoors. Visit Merrell.com or follow us on social @Merrell. Merrell is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.
ABOUT BIG BROTHERS BIG SISTERS OF AMERICA:
Founded in 1904, Big Brothers Big Sisters is the largest and most experienced youth mentoring organization in
View original content to download multimedia:https://www.prnewswire.com/news-releases/merrell-big-brothers-big-sisters-of-america-design-iconic-hiker-to-foster-inclusive-outdoor-experiences-302317620.html
SOURCE Merrell
FAQ
What is the price of Merrell's new -edition Moab Speed 2 hiking shoe (WWW)?
How much will Merrell (WWW) donate to BBBSA for each pair of -edition Moab Speed 2 sold?
What are the design features of Merrell's new BBBSA collaboration shoe (WWW)?
