MERRELL ANNOUNCES NOREEN NAROO-PUCCI AS CHIEF PRODUCT OFFICER
Merrell, the leading hiking and outdoor footwear brand, has appointed Noreen Naroo-Pucci as Chief Product Officer. With over three decades of experience in brand creative excellence, Naroo-Pucci will support the brand's strategic expansion into the lifestyle segment, focusing on versatile footwear that bridges outdoor adventures and urban living. Previously, she served as Chief Product Officer at Mizzen+Main and held senior positions at Calvin Klein and Under Armour.
The appointment aligns with Merrell's strategy to modernize its brand and attract the next generation of outdoor consumers. Naroo-Pucci brings expertise in performance and sport lifestyle products, brand creative, product storytelling, and team leadership.
Merrell, il principale marchio di calzature per escursionismo e attività all'aperto, ha nominato Noreen Naroo-Pucci come Chief Product Officer. Con oltre tre decenni di esperienza nell'eccellenza creativa del brand, Naroo-Pucci supporterà l'espansione strategica del marchio nel segmento lifestyle, concentrandosi su calzature versatili che uniscono avventure all'aperto e vita urbana. In precedenza, ha ricoperto il ruolo di Chief Product Officer presso Mizzen+Main e ha avuto posizioni di rilievo presso Calvin Klein e Under Armour.
La nomina è in linea con la strategia di Merrell di modernizzare il proprio marchio e attrarre la prossima generazione di consumatori all'aperto. Naroo-Pucci porta con sé competenze in prodotti per performance e lifestyle sportivo, creatività di marca, narrazione del prodotto e leadership di team.
Merrell, la marca líder en calzado para senderismo y actividades al aire libre, ha nombrado a Noreen Naroo-Pucci como Directora de Producto. Con más de tres décadas de experiencia en la excelencia creativa de marca, Naroo-Pucci apoyará la expansión estratégica de la marca en el segmento de estilo de vida, enfocándose en calzado versátil que una las aventuras al aire libre con la vida urbana. Anteriormente, ocupó el cargo de Directora de Producto en Mizzen+Main y tuvo posiciones superiores en Calvin Klein y Under Armour.
El nombramiento está alineado con la estrategia de Merrell de modernizar su marca y atraer a la próxima generación de consumidores al aire libre. Naroo-Pucci aporta experiencia en productos de rendimiento y estilo de vida deportivo, creatividad de marca, narración de productos y liderazgo de equipo.
Merrell는 하이킹 및 아웃도어 신발 브랜드의 선두주자로서 Noreen Naroo-Pucci를 최고 제품 책임자로 임명했습니다. 30년 이상의 브랜드 창의적 우수성 경험을 지닌 Naroo-Pucci는 도시 생활과 아웃도어 모험을 연결하는 다용도 신발에 중점을 두고 브랜드의 라이프스타일 세그먼트로의 전략적 확장을 지원할 것입니다. 그녀는 이전에 Mizzen+Main의 최고 제품 책임자로 일했으며 Calvin Klein과 Under Armour에서 고위직을 역임했습니다.
이번 임명은 Merrell의 브랜드를 현대화하고 차세대 아웃도어 소비자를 유치하려는 전략과 일치합니다. Naroo-Pucci는 성능 및 스포츠 라이프스타일 제품, 브랜드 창의성, 제품 스토리텔링 및 팀 리더십에 대한 전문성을 가지고 있습니다.
Merrell, la marque leader en chaussures de randonnée et en extérieur, a nommé Noreen Naroo-Pucci au poste de Directrice de Produit. Forte de plus de trois décennies d'expérience dans l'excellence créative de la marque, Naroo-Pucci soutiendra l'expansion stratégique de la marque dans le segment lifestyle, en se concentrant sur des chaussures polyvalentes qui relient les aventures en plein air et la vie urbaine. Auparavant, elle a été Directrice de Produit chez Mizzen+Main et a occupé des postes de direction chez Calvin Klein et Under Armour.
Cette nomination s'aligne avec la stratégie de Merrell visant à moderniser sa marque et à attirer la prochaine génération de consommateurs d'activités de plein air. Naroo-Pucci apporte une expertise en produits de performance et de style de vie sportif, en créativité de marque, en narration de produit et en leadership d'équipe.
Merrell, die führende Marke für Wander- und Outdoor-Schuhe, hat Noreen Naroo-Pucci zur Chief Product Officer ernannt. Mit über drei Jahrzehnten Erfahrung in kreativer Markenexzellenz wird Naroo-Pucci die strategische Expansion der Marke in das Lifestyle-Segment unterstützen und sich auf vielseitige Schuhe konzentrieren, die Outdoor-Abenteuer und urbanes Leben verbinden. Zuvor war sie Chief Product Officer bei Mizzen+Main und hatte Führungspositionen bei Calvin Klein und Under Armour inne.
Die Ernennung steht im Einklang mit Merrells Strategie, die Marke zu modernisieren und die nächste Generation von Outdoor-Konsumenten anzuziehen. Naroo-Pucci bringt Expertise in der Leistung und im sportlichen Lifestyle, in kreativen Markenideen, Produktstorytelling und Teamführung mit.
- Strategic expansion into lifestyle segment targeting new market opportunities
- Appointment of experienced executive with proven track record in global brands
- Brand positioning to capture growing demand for versatile outdoor-urban footwear
- None.
The brand-building, global leader will support product vision, strategy and innovation
As a global thinker and executive with multi-cultural experience, Naroo-Pucci will apply her skills to Merrell's expansion as a lifestyle brand. Merrell's strategic move into the lifestyle segment caters to the growing demand for versatile footwear that seamlessly transitions from outdoor adventures to everyday urban life. The brand is tapping into a trend where consumers seek products that support an active, outdoor-inspired lifestyle, even in their daily routines.
"Merrell is a brand that understands the evolving outdoor space and is dedicated to building strong, purposeful footwear, and I am thrilled to work with the talented team to create innovative products to empower our consumers," said Naroo-Pucci.
Naroo-Pucci's experience spans more than three decades in brand creative excellence. Her specialties include design across performance and sport lifestyle products, brand creative and product storytelling, leading and building teams of world-class designers, establishing conceptual direction and product development knowledge.
"We're excited to have Noreen join us," said Merrell Global Brand President Janice Tennant. "From her depth of experience working globally across great brands, her passion for innovation and elevating design and a commitment to building high performing teams, she is going to help us continue to modernize the brand in order to attract the next generation of outdoor consumers."
Naroo-Pucci was most recently the Chief Product Officer at Mizzen+Main, a young menswear brand. Her robust career also includes serving as the Senior Vice President of Design, Menswear –
"I'm eager to bring my passion for product to Merrell as I lead with vision and integrity as we bring style and functionality in everyday urban settings," said Naroo-Pucci.
Naroo-Pucci is dedicated to supporting the next generation of designers. She has invested time in teaching at MICA at John Hopkins University, The New School at Parsons School of Design, Fashion Institute of Technology and serving on two design school boards in inner city
To learn more about Merrell, visit merrell.com.
ABOUT MERRELL:
Merrell exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to explore the outdoors confidently. The brand was recently named Footwear News' 2022 Brand of the Year for promoting a more diverse vision of the outdoors. Visit Merrell.com or follow us on social @Merrell. Merrell is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's, and uniform footwear and apparel.
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SOURCE Merrell
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