MERRELL® AND THE JEEP® BRAND ANNOUNCE SECOND FOOTWEAR COLLABORATION, INSPIRED BY FUTURE OF OUTDOOR INNOVATION
Merrell and Jeep have announced their second footwear collaboration, featuring the Moab Speed 2 hiking boot inspired by the Jeep Wrangler 4xe. The collection will launch on November 12 in four colorways - High Velocity, Tuscadero Pink, Bright White, and Black - priced at US $180 and CA $190. The design incorporates automotive-inspired elements and features FloatPro™ Foam midsole, Vibram lugs, and recyclable materials. This follows their successful 2023 partnership featuring the Moab 3 hiking boot. The collection will be available through select retailers including Zappos in the U.S. and Sports Experts in Canada.
Merrell e Jeep hanno annunciato la loro seconda collaborazione nel settore delle calzature, introducendo il boot da trekking Moab Speed 2 ispirato alla Jeep Wrangler 4xe. La collezione sarà lanciata il 12 novembre in quattro varianti di colore: High Velocity, Tuscadero Pink, Bright White e Black, al prezzo di 180 USD e 190 CAD. Il design incorpora elementi ispirati all'automotive e presenta una suola intermedia in FloatPro™ Foam, tacchetti Vibram e materiali riciclabili. Questo segue il loro successo nel 2023 con il boot da trekking Moab 3. La collezione sarà disponibile tramite rivenditori selezionati, tra cui Zappos negli Stati Uniti e Sports Experts in Canada.
Merrell y Jeep han anunciado su segunda colaboración en calzado, que presenta la bota de senderismo Moab Speed 2 inspirada en la Jeep Wrangler 4xe. La colección se lanzará el 12 de noviembre en cuatro combinaciones de colores: High Velocity, Tuscadero Pink, Bright White y Black, con un precio de 180 USD y 190 CAD. El diseño incorpora elementos inspirados en el automovilismo y cuenta con una entresuela de FloatPro™ Foam, tacos Vibram y materiales reciclables. Esto sigue a su exitosa colaboración de 2023 con la bota de senderismo Moab 3. La colección estará disponible a través de minoristas seleccionados, incluidos Zappos en Estados Unidos y Sports Experts en Canadá.
메렐과 지프는 지프 랭글러 4xe에서 영감을 받은 모압 스피드 2 하이킹 부츠를 특징으로 하는 두 번째 신발 협업을 발표했습니다. 이 콜렉션은 11월 12일에 하이 벨로시티, 투스카데로 핑크, 브라이트 화이트, 블랙의 네 가지 색상으로 출시되며, 가격은 미국에서 180달러, 캐나다에서 190달러입니다. 디자인은 자동차에서 영감을 받은 요소를 포함하고 있으며, FloatPro™ 폼 중창, 비브람 러그 및 재활용 가능한 소재를 특징으로 합니다. 이는 2023년 모압 3 하이킹 부츠 협업의 성공에 이어진 것입니다. 이 컬렉션은 미국의 자포스와 캐나다의 스포츠 전문가를 포함한 선택된 소매점을 통해 제공됩니다.
Merrell et Jeep ont annoncé leur deuxième collaboration dans le domaine de la chaussure, présentant la botte de randonnée Moab Speed 2 inspirée de la Jeep Wrangler 4xe. La collection sera lancée le 12 novembre en quatre coloris : High Velocity, Tuscadero Pink, Bright White et Black, au prix de 180 USD et 190 CAD. Le design intègre des éléments inspirés de l'automobile et dispose d'une semelle intermédiaire FloatPro™ Foam, de crampons Vibram et de matériaux recyclables. Cela fait suite à leur partenariat réussi de 2023 avec la botte de randonnée Moab 3. La collection sera disponible chez des détaillants sélectionnés, dont Zappos aux États-Unis et Sports Experts au Canada.
Merrell und Jeep haben ihre zweite Zusammenarbeit im Bereich Schuhwerk angekündigt, die den Moab Speed 2 Wanderstiefel präsentiert, inspiriert von der Jeep Wrangler 4xe. Die Kollektion wird am 12. November in vier Farbvarianten – High Velocity, Tuscadero Pink, Bright White und Black – zu Preisen von 180 USD und 190 CAD auf den Markt kommen. Das Design integriert automobile Elemente und verfügt über eine FloatPro™ Foam Zwischensohle, Vibram-Stollen und recycelbare Materialien. Dies folgt auf die erfolgreiche Partnerschaft von 2023 mit dem Moab 3 Wanderstiefel. Die Kollektion wird über ausgewählte Einzelhändler wie Zappos in den USA und Sports Experts in Kanada erhältlich sein.
- Second collaboration following successful 2023 partnership
- Product expansion into new market segment with innovative hiking footwear
- Multi-channel distribution through major retailers
- None.
Insights
This footwear collaboration between Merrell and Jeep represents a strategic marketing initiative, but its immediate financial impact on Wolverine World Wide (WWW) is likely to be modest. The
The partnership leverages Jeep's strong brand equity in the outdoor/adventure space and aligns with Merrell's sustainability messaging through the 4xe electric vehicle tie-in. However, given WWW's
ROCKFORD, Mich., Oct. 29, 2024 /PRNewswire/ -- Merrell®, the world's leading outdoor footwear brand, and off-road automotive adventure icon Jeep® brand have joined forces for a second time to create a collection around Merrell's newest hiking innovation and the electrified Jeep Wrangler 4xe. Through their mutual love of adventure and the outdoors, the latest collection sees the convergence of Merrell's Moab Speed 2 and the Jeep brand's 4xe technologies.
Following the 2023 partnership, which garnered considerable success of the popular Moab 3 hiking boot, the 2024 collaboration specifically focuses on new technologies embodying the future of hiking and off-road exploration. These boots are made to appeal to the way finders, go-getters, and early adopters. The Jeep brand's electric vehicle initiatives share common ground with Merrell's eco-aspirations – mirrored onto the footwear materials.
The Merrell x Jeep Moab Speed 2 unisex shoes will be available for purchase on Tuesday, Nov. 12, in four colorways in the
Additional features include:
- Jeep brand automotive-inspired metallic upper
- Underlay radiator grill-like mesh
- Seatbelt-inspired webbing
- Bold, durable hardware
- Electric blue trim utilized on the Jeep 4xe models to add vivid interest – a marker for sustainable driving
"We are thrilled to collaborate with the Jeep brand again, whose sense of adventure is as daring as our own," said Merrell Chief Marketing Officer Pallav Tamaskar. "Our design team has incorporated thoughtful, intentional features into our modern, lightweight Moab Speed 2 hiking boot."
As the latest innovation in hiking from Merrell, the Moab Speed 2 opens the doors to a new generation of hiking shoes, pairing the knowledge and trail insights from the best-selling hiking boot, the Moab. With the latest innovations from athletic hikers across the globe, this product features world class comfort, traction, and breathability, specifically with a FloatPro™ Foam midsole for lightweight comfort, Vibram lugs designed to increase traction, and recyclable breathable mesh lining, laces, and webbing.
"Following a successful run with the first boot, we know our consumers are engaged and look forward to reaching a new audience through this second collaboration with Merrell," said Kim Adams House, Director of Licensing and Merchandise for Stellantis. "We're proud to see the bold colors of the Jeep brand and our 4xe technology brought to life in a new future for adventure."
To put the Jeep 4xe and Moab Speed 2 to the ultimate test, the team is road-tripping from
The collection will be also available at key retailers, including Zappos in the
For more information on Merrell, please visit merrell.com. For more information on Jeep, please visit jeep.com.
ABOUT MERRELL:
Merrell exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to confidently explore the outdoors. The brand was recently named Footwear News' 2022 Brand of the Year for promoting a more diverse vision of the outdoors. Visit Merrell.com or follow us on social @merrell. Merrell is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.
Jeep Brand
Built on more than 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. The Jeep vehicle range consists of the Cherokee, Compass, Gladiator, Grand Cherokee, new three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade and Wrangler and Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into new 4x4 in pursuit of the brand's vision of accomplishing Zero Emission Freedom. All Jeep brand vehicles will offer an electrified variant by 2025.
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SOURCE Merrell
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