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The Alkaline Water Company Inc. (symbol: WTER) is a leading producer, distributor, and marketer of bottled alkaline water in the United States. Founded in 2012 and headquartered in Scottsdale, Arizona, the company has established itself as a prominent player in the beverage industry. The company's flagship product is bottled alkaline water, which is sold under the brand name Alkaline88. This product is available in various volumes and is known for its premium quality and health benefits.
In addition to plain alkaline water, the company also offers a range of flavored bottled alkaline water options. These flavors include raspberry, watermelon, lemon, lemon lime, peach mango, blood orange, and cucumber mint. This diversification in product offerings allows The Alkaline Water Company to cater to a wide range of consumer tastes and preferences.
Besides its core water products, the company has ventured into the wellness market with its A88CBD brand. Under this brand, The Alkaline Water Company sells hemp-derived CBD topical and ingestible products. These products are designed to provide wellness benefits and are available through various retail channels.
The Alkaline Water Company employs a robust distribution strategy, selling its products through brokers and distributors to a variety of retail outlets. These outlets include convenience stores, natural food products stores, large ethnic markets, and national retailers. The company also leverages e-commerce platforms to reach a broader audience.
Over the years, The Alkaline Water Company has achieved significant milestones. It continues to innovate and expand its product line, keeping up with consumer demand for healthier beverage options. The company's focus on quality and customer satisfaction has earned it a loyal customer base.
Overall, The Alkaline Water Company Inc. stands out for its commitment to providing high-quality, health-focused beverage products. Its diverse product range, strategic distribution channels, and continuous innovation make it a significant player in the industry.
The Alkaline Water Company (NASDAQ: WTER) announced an expansion of its Alkaline88® product line at Sprouts Farmers Markets, adding a 750ml aluminum bottle and a 1-liter six-pack to 380 locations across 23 states starting this February. This move aims to increase brand visibility and attract more shoppers, benefiting from Sprouts' reputation for fresh and organic products. The company's 1-gallon product is already a best-seller at these locations. Additionally, this product expansion is a precursor to further significant retail growth planned for the upcoming months.
The Alkaline Water Company (NASDAQ: WTER) has announced the addition of two new direct-store-delivery (DSD) partners, C&M Sales and Alber & Leff Foods Company, expanding its coverage to fourteen states. This strategic move aims to enhance sales in regional grocery chains and secure shelf space in 150,000 convenience stores nationwide. Over the past year, Alkaline88® has achieved a year-over-year sales growth that is nearly 11 times greater than the overall category in convenience stores. The company plans to pursue more DSD partnerships to align with its growth objectives.
The Alkaline Water Company (NASDAQ: WTER) announces its Alkaline88® products are now available in Gold’s Gyms across Texas, Oklahoma, and the Carolinas, representing a quarter of the gym’s locations in the U.S. The products include a 700ML sports cap bottle, a 1-liter, and a 1-gallon option, all promoting healthy hydration. CEO Frank Lazaran expressed enthusiasm for their brand's alignment with health-conscious consumers and indicated plans for further expansion in more Gold’s Gyms.
The Alkaline Water Company (NASDAQ: WTER) has commenced in-store sales of its Alkaline88® Sport drink at over 250 Harris Teeter locations across seven South Atlantic states and Washington, D.C.
This follows a successful e-commerce launch earlier this year. The drink features all-natural ingredients, zero calories, preservatives, or sugar, and is available in four flavors. The company aims to establish Alkaline88® Sport as a significant player in the sports drink market.
The Alkaline Water Company (NASDAQ: WTER) has appointed David Rauch to its Board of Directors, effective November 16, 2022. Mr. Rauch, an experienced business and franchise attorney, will also serve on the audit and compensation committees. His expertise is anticipated to provide valuable insights during a critical growth period for the company and its Alkaline88® brand. Chairman Aaron Keay praised Rauch’s extensive background, highlighting the potential benefits of his fresh perspectives as the company navigates its strategic execution and expansion plans.
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The Alkaline Water Company (NASDAQ: WTER) has announced purchase orders for its Alkaline88 1-liter 12 Pack and 16-ounce aluminum bottles from Big Lots, enhancing its retail presence in approximately 1,400 locations across 47 states. The products are expected to be available before year-end. CEO Frank Lazaran emphasized the opportunity to attract new customers and highlighted that Alkaline88 is the 8th largest value-added water brand, growing rapidly in the alkaline water segment. The company aims to expand its distribution beyond traditional grocery channels.
The Alkaline Water Company (NASDAQ: WTER) reports strong sales momentum for its Alkaline88 2-Liter bottle, now available in over 8,000 stores, including the upcoming launch at Stater Bros in Southern California. CEO Frank Lazaran highlights the product's popularity, aided by brand ambassador Shaquille O'Neal. The company anticipates additional national and regional chain partnerships in the next year, leveraging its strong return on trial and appealing shelf presence to attract more consumers.