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The Alkaline Water Company Inc. (symbol: WTER) is a leading producer, distributor, and marketer of bottled alkaline water in the United States. Founded in 2012 and headquartered in Scottsdale, Arizona, the company has established itself as a prominent player in the beverage industry. The company's flagship product is bottled alkaline water, which is sold under the brand name Alkaline88. This product is available in various volumes and is known for its premium quality and health benefits.
In addition to plain alkaline water, the company also offers a range of flavored bottled alkaline water options. These flavors include raspberry, watermelon, lemon, lemon lime, peach mango, blood orange, and cucumber mint. This diversification in product offerings allows The Alkaline Water Company to cater to a wide range of consumer tastes and preferences.
Besides its core water products, the company has ventured into the wellness market with its A88CBD brand. Under this brand, The Alkaline Water Company sells hemp-derived CBD topical and ingestible products. These products are designed to provide wellness benefits and are available through various retail channels.
The Alkaline Water Company employs a robust distribution strategy, selling its products through brokers and distributors to a variety of retail outlets. These outlets include convenience stores, natural food products stores, large ethnic markets, and national retailers. The company also leverages e-commerce platforms to reach a broader audience.
Over the years, The Alkaline Water Company has achieved significant milestones. It continues to innovate and expand its product line, keeping up with consumer demand for healthier beverage options. The company's focus on quality and customer satisfaction has earned it a loyal customer base.
Overall, The Alkaline Water Company Inc. stands out for its commitment to providing high-quality, health-focused beverage products. Its diverse product range, strategic distribution channels, and continuous innovation make it a significant player in the industry.
The Alkaline Water Company (NASDAQ: WTER) has appointed Ronald DaVella as an independent director to its Board, effective March 17, 2023. With over four decades of financial experience, he will chair the audit committee and serve on the compensation committee. DaVella previously held executive positions, including CFO for NanoFlex Power Corp, and has extensive board experience, including with The Joint Corp. His appointment aims to enhance the Company’s financial governance and operational success. Chairman Frank Lazaran expressed optimism about DaVella's contribution to the company's growth and value creation for stakeholders.
The Alkaline Water Company Inc. (NASDAQ: WTER) is expanding its flagship product, Alkaline88 1-Gallon, into 160 new stores across California, Nevada, Arizona, and Hawaii by the end of March. This expansion follows successful testing in Arizona, with CEO Frank Chessman noting the demand for Alkaline88 as the best-selling bulk-sized enhanced water. Additionally, Chairman Aaron Keay has resigned effective March 13, 2023, to pursue other opportunities, with Frank Lazaran stepping in as non-executive Chairman. The company emphasizes its commitment to profitability while exploring further distribution expansion.
The Alkaline Water Company (NASDAQ: WTER) will showcase its latest products at Expo West 2023 in Anaheim, California, from March 9-11, 2023. Featured items include the rapidly growing 2-Liter Shaq Paq, the eco-friendly 750 aluminum bottle, and the new Alkaline88 Sport in infused flavors such as Jolly Watermelon, Fruit Punch, and Very Berry. The event offers a platform to connect with customers and industry leaders. CEO Frank Chessman highlighted the brand's performance in the natural food channel, promoting its all-natural and buffer-free properties. The company aims to expand its retail presence and build relationships with potential new buyers.
The Alkaline Water Company (NASDAQ: WTER) will exhibit at Expo West 2023 from March 9-11 in Anaheim, California. The company will showcase its popular 2-Liter Shaq Paq and eco-friendly 750 aluminum bottle, along with the newly launched Alkaline88 Sport in three flavors. President and CEO Frank Chessman highlighted the importance of the event for connecting with customers and promoting their growth in the natural food sector. The company aims to attract new buyers interested in high-quality alkaline water products, which have experienced significant retail sales growth.
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The Alkaline Water Company (NASDAQ: WTER) announced significant retail expansion, with its Alkaline88 1-Gallon now available in over 180 new supermarket locations across Maine, New Hampshire, Vermont, Massachusetts, and New York. This expansion marks the company's presence in every U.S. banner of a major food retailer with over 2,000 locations. Notably, the Alkaline88 1-Gallon is recognized as the sixth best-selling value-added water product by dollar volume in grocery stores, with a dollar volume 5.5 times greater than its closest competitor. In 2022, its retail sales dollar volume saw a growth of nearly 21%, making it one of the top-performing products in its category.
The Alkaline Water Company Inc. (NASDAQ: WTER) announced a partnership with Intrastate Distributors Inc. to distribute Alkaline88® products across five Michigan counties, serving over 4.4 million residents. This strategic move targets convenience stores, a channel that saw over double the sales in 2022 compared to 2021. CEO Frank Lazaran emphasized the potential for significant growth in this region, leveraging IDI's extensive local experience to enhance market share. The partnership aligns with the company's goals of expanding its footprint in the beverage market and tapping into the increasing demand for alkaline water.
The Alkaline Water Company (NASDAQ: WTER) announced an expansion of its Alkaline88® product line at Sprouts Farmers Markets, adding a 750ml aluminum bottle and a 1-liter six-pack to 380 locations across 23 states starting this February. This move aims to increase brand visibility and attract more shoppers, benefiting from Sprouts' reputation for fresh and organic products. The company's 1-gallon product is already a best-seller at these locations. Additionally, this product expansion is a precursor to further significant retail growth planned for the upcoming months.
The Alkaline Water Company (NASDAQ: WTER) has announced the addition of two new direct-store-delivery (DSD) partners, C&M Sales and Alber & Leff Foods Company, expanding its coverage to fourteen states. This strategic move aims to enhance sales in regional grocery chains and secure shelf space in 150,000 convenience stores nationwide. Over the past year, Alkaline88® has achieved a year-over-year sales growth that is nearly 11 times greater than the overall category in convenience stores. The company plans to pursue more DSD partnerships to align with its growth objectives.
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