Akaline88® 3-Liter Added to Cold Vaults in 600 Convenience Store Across Western States

Rhea-AI Summary

The Alkaline Water Company Inc. (NASDAQ: WTER) has announced the strategic placement of its Alkaline88® 3-Liter product in the cold vaults of a top-ten convenience store chain across five states: California, Arizona, Nevada, Washington, and Oregon. This initiative will cover approximately 600 locations, enhancing visibility and accessibility for consumers seeking chilled alkaline water during the warm summer months. President and CEO Frank Chessman stated that this move is part of the company’s ongoing commitment to expand its presence in the convenience retail sector. The resets will be completed by July, aiming to make Alkaline88 a convenient grab-and-go option for summer commuters.

Positive

• Placement of Alkaline88® 3-Liter in cold vaults increases product visibility.
• Expected completion of store resets by July aligns with summer demand.
• Expansion into approximately 600 convenience store locations across five states.

Negative

• Dependence on a limited number of suppliers for unique bulk bottles.
• Potential for supply-chain interruptions affecting production and availability.
• Reliance on co-packers, with no control over production facilities.

New Cooler Placement Offers Alkaline88 Consumers a Convenient and Refreshing Grab-and-Go Option

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, today announced that the Alkaline88^® 3-Liter has been incorporated into the cold vault schematics for the summer resets of a top-ten convenience store chain in California, Arizona, Nevada, Washington, and Oregon. Approximately 600 locations of the prominent chain will offer Deliciously Smooth^™ Alkaline88, chilled to perfection for on-the-go consumers both day and night. Resets are expected to be finished by July.

“Alkaline88 will be conveniently available in cold vaults throughout California, Arizona, Nevada, Washington, and Oregon, just in time for the warm summer months,” said The Alkaline Water Company’s President and CEO, Frank Chessman, “Alkaline88 is now in thousands of convenience stores across the country. As part of our ongoing commitment to expanding our presence and growing our brand in this important channel, the Alkaline88 3-liter is moving from the warm shelves to the refrigerated section in approximately 600 convenience stores throughout the western region. This strategic product placement in a popular convenience store chain enhances our brand’s visibility and makes Alkaline88 an even more enticing grab-and-go option for summer commuters.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked “Clean Beverage” label. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that resets are expected to be finished by July; the ongoing commitment to expanding the Company’s presence and growing the Company’s brand in the important convenience channel; and that this strategic product placement in a popular convenience store chain makes Alkaline88 an even more enticing grab-and-go option for summer commuters. The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230425005386/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Source: The Alkaline Water Company Inc.

FAQ

What new placement strategy was announced by The Alkaline Water Company (WTER)?

The company announced the placement of Alkaline88® 3-Liter products in cold vaults of approximately 600 convenience stores across five states.

How many locations will feature Alkaline88 from The Alkaline Water Company (WTER)?

Alkaline88 will be available in about 600 locations of a top-ten convenience store chain.

When are the store resets for Alkaline88 expected to be completed?

The resets are expected to be finished by July.

Which states are included in the new cold vault placement for WTER products?

The states included are California, Arizona, Nevada, Washington, and Oregon.