Alkaline88® Launches Sports Drink in Over 250 Harris Teeter Stores

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) has commenced in-store sales of its Alkaline88® Sport drink at over 250 Harris Teeter locations across seven South Atlantic states and Washington, D.C.

This follows a successful e-commerce launch earlier this year. The drink features all-natural ingredients, zero calories, preservatives, or sugar, and is available in four flavors. The company aims to establish Alkaline88® Sport as a significant player in the sports drink market.

Positive

• Successful e-commerce launch precedes brick-and-mortar sales.
• Product now available in over 250 retail locations.
• Innovative FreshCap™ technology enhances product appeal.

Negative

• None.

Alkaline88^® Sport Is Now Available in Grocery Stores for the First Time

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, has begun initial sales of its Alkaline88® Sport drink in brick-and-mortar grocery stores. After a successful e-commerce launch earlier this year, all four flavors of Alkaline88^® Sport are now available in over 250 Harris Teeter stores across seven South Atlantic states and Washington, D.C. The product uses the innovative FreshCap™ powered by Vessl^® to instantly infuse all-natural flavors and functional ingredients into Alkaline88^® water.

Alkaline88® Sport is all-natural with zero calories, zero preservatives, and zero sugar. It is available in four flavors–Jolly Watermelon, Fruit Punch, Very Berry, and Limón Citrus. The new sports drink is infused with Electrolytes, Guarana, Ginseng, and Vitamins B-12, B-6, B-5, and B-3. (Photo: Business Wire)

“Alkaline88^® Sport’s elite hydration is now available to shoppers at Harris Teeter,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “We’ve received very positive feedback throughout Alkaline88^® Sport’s R&D phase and its initial e-commerce launch. Now, this innovative product is available in brick-and-mortar stores for the first time. This initial placement in a leading grocery chain like Harris Teeter, a Kroger subsidiary, gives us a great opportunity to introduce Alkaline88^® Sport to grocery shoppers. We believe Alkaline88^® Sport can be a disruptor in the sports drink category and we’ll continue to optimize its distribution and sales strategies to support the strengthening and growth of the overall Alkaline88 brand.”

Alkaline88^® Sport is available in four flavors–Jolly Watermelon, Fruit Punch, Very Berry, and Limón Citrus–and is all-natural with no calories, sugar, or preservatives. The natural flavors and functional ingredients–including vitamins, ginseng, and guarana–are stored in the pressurized FreshCap™ powered by Vessl^® until the consumer twists it open for an instant infusion into the Alkaline88^® base.

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88^®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88^® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements:

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that this initial placement in a leading grocery chain like Harris Teeter, a Kroger subsidiary, gives the Company a great opportunity to introduce Alkaline88^® Sport to grocery shoppers; and that the Company believes Alkaline88^® Sport can be a disruptor in the sports drink category and the Company will continue to optimize its distribution and sales strategies to support the strengthening and growth of the overall Alkaline88 brand.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221123005143/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

When did The Alkaline Water Company launch Alkaline88® Sport in grocery stores?

The Alkaline Water Company launched Alkaline88® Sport in grocery stores for the first time in November 2022.

Where can I find Alkaline88® Sport?

Alkaline88® Sport is available in over 250 Harris Teeter stores across seven South Atlantic states and Washington, D.C.

What are the flavors of Alkaline88® Sport?

Alkaline88® Sport is available in four flavors: Jolly Watermelon, Fruit Punch, Very Berry, and Limón Citrus.

What are the key ingredients in Alkaline88® Sport?

Alkaline88® Sport contains electrolytes, guarana, ginseng, and vitamins B-12, B-6, B-5, and B-3.

Does Alkaline88® Sport contain any sugar or preservatives?

No, Alkaline88® Sport is all-natural with zero calories, zero sugar, and zero preservatives.