The Alkaline Water Company Adds Two New Direct-Store-Delivery Partners

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) has announced the addition of two new direct-store-delivery (DSD) partners, C&M Sales and Alber & Leff Foods Company, expanding its coverage to fourteen states. This strategic move aims to enhance sales in regional grocery chains and secure shelf space in 150,000 convenience stores nationwide. Over the past year, Alkaline88® has achieved a year-over-year sales growth that is nearly 11 times greater than the overall category in convenience stores. The company plans to pursue more DSD partnerships to align with its growth objectives.

Positive

• Expansion to fourteen states with new DSD partners enhances market reach.
• Year-over-year sales growth rate of Alkaline88® is nearly 11 times greater than the overall category in convenience stores.
• Potential to gain shelf space in 150,000 convenience stores boosts product visibility.
• Strategic DSD partnerships will improve store presence and access to new retail locations.

Negative

• None.

Alkaline88® Now Has DSD Partners with Coverage in Fourteen States

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, announced today that it has added two new direct-store-delivery partners, C&M Sales and Alber & Leff Foods Company (“Alber & Leff”), to cover the entire state of Arkansas and Western Pennsylvania, respectively. Alkaline88® now has DSD coverage in fourteen states as it continues to grow sales in the convenience and grocery channels.

“The addition of two great new DSD partners will help Alkaline88® continue to grow in important regional grocery chains as well as earn shelf space in more of the 150,000 convenience stores in the country,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “In the past year, Alklaine88 has become a top-15 value-added water brand in the convenience channel. According to Nielsen data for the 52 weeks ending November 8^th, 2022, Alkaline88’s year-over-year sales growth rate in c-stores was nearly 11 times greater than that of the overall category and was the strongest of the other top-30 brands.

“Great DSD partners, like C&M Sales and Alber & Leff, improve our store presence, keep us better stocked on shelves, and give us access to thousands of new prospective retail locations including independent and small chain stores that we wouldn’t otherwise have. As we continue to refine Alkaline88’s sales and distribution model, we will pursue additional DSD partnerships that align with our strategic growth goals.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements:

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the addition of these two new direct-store-delivery partners will help the Company continue to grow in important regional grocery chains and earn shelf space in more of the 150,000 convenience stores in the country and that the addition of these two new direct-store-delivery partners will give the Company access to thousands of new prospective retail locations.

The material assumptions supporting these forward-looking statements include, among others, that these two new direct-store-delivery partners will be able to place the Company’s products in regional grocery chains and convenience stores; that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221213005279/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What recent partnership did The Alkaline Water Company announce?

The Alkaline Water Company announced partnerships with C&M Sales and Alber & Leff Foods Company, expanding its direct-store-delivery coverage.

How many states does Alkaline88® cover now?

Alkaline88® now has direct-store-delivery coverage in fourteen states.

What sales growth did Alkaline88® achieve in the convenience store channel?

Alkaline88® achieved a year-over-year sales growth rate nearly 11 times greater than the overall category in convenience stores.

How many convenience stores could Alkaline88® potentially reach with the new partnerships?

With the new partnerships, Alkaline88® aims to secure shelf space in approximately 150,000 convenience stores across the country.