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Williams-Sonoma, Inc. Launches The Key Rewards Credit Card Program In Partnership With Capital One
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Williams-Sonoma, Inc. (NYSE: WSM) has launched The Key Rewards Credit Card Program with Capital One, enhancing customer loyalty across its brands like Williams Sonoma, Pottery Barn, and West Elm. This new program allows cardmembers to earn 10% rewards on purchases in the first month and 5% thereafter, with additional rewards on groceries (4%) and other purchases (1%). Cardmembers also receive benefits like free shipping, a $25 birthday reward, and no annual fee. The cards are made from 85.5% recycled materials, reflecting a commitment to sustainability.
Positive
Launch of The Key Rewards Credit Card Program with Capital One enhances customer retention.
Attractive rewards structure: 10% on first purchases, 5% thereafter, along with 4% on grocery and dining.
No annual fee and additional benefits like free shipping and birthday rewards.
Commitment to sustainability with cards made from 85.5% recycled materials.
Negative
None.
New Credit Card Program Offers New Ways to Earn Rewards Across Pottery Barn, Williams Sonoma, West Elm And More, Plus Best-In-Class Rewards On Grocery And Dining
SAN FRANCISCO--(BUSINESS WIRE)--
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, officially announced today the launch of The Key Rewards Credit Card Program with Capital One that will reward cardmembers on purchases made at Williams Sonoma, Inc. brands and everywhere the card is accepted. The new cards are designed to enhance and improve upon Williams-Sonoma, Inc.’s best-in-class rewards program, The Key Rewards.
Williams-Sonoma Inc. Launches New The Key Rewards Credit Card Program with Capital One (Graphic: Business Wire)
The Key Rewards Credit Card Program
With The Key Rewards Credit Card Program, cardmembers can earn rewards on purchases across Williams-Sonoma, Inc. brands including Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Mark & Graham and West Elm - both online and in-store - for a simplified cross-brand shopping experience. The Visa card also rewards members with best-in-class rewards on grocery and dining.
The Key Rewards Credit Card Program offers unlimited:
10% rewards on purchases at Williams Sonoma, Pottery Barn, West Elm and Mark & Graham for the first 30 days, and 5% thereafter
OR 12-month promotional financing on purchases of $750 or more
With the co-brand Visa card, cardmembers will also earn:
4% rewards at grocery stores and restaurants; and
1% rewards everywhere else the card is accepted
“Our partnership with Capital One and the introduction of The Key Rewards Credit Card Program will provide enhanced opportunities to reward existing and new customers for shopping online and in our stores across all of our brands,” said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc.
Even More Rewards for Cardmembers
In addition to earning valuable rewards towards purchases at the Williams-Sonoma, Inc. family of brands, cardmembers will also enjoy:
Free standard shipping at Williams Sonoma
$25 birthday reward
$0 annual fee
Early access to promotions
Sneak peeks of new collections
Cross-brand design services with Design Crew, including free consultation with design experts
Available in four designs, The Key Rewards Credit Card Program, iscomprised of:
Visa Signature Cards: Williams Sonoma Key Rewards Visa, Pottery Barn Key Rewards Visa, West Elm Key Rewards Visa, Key Rewards Visa
Private-label Credit Card: Williams Sonoma Key Rewards Card, Pottery Barn Key Rewards Card, West Elm Key Rewards Card, Key Rewards Card
Cardmembers can also take advantage of digital tools from Capital One that look out for customers and their money, including: real-time purchase notifications, security alerts, 0% fraud liability if the card is lost or stolen, and the ability to lock and unlock their card directly through the Capital One mobile app.
“Our mutual commitment to providing an enhanced customer experience is engrained throughout the new credit card program,” said Buck Stinson, SVP, Card Partnerships at Capital One. “The cross-brand approach, paired with rewarding cardmembers for exploring their complementary interests in the form of valuable benefits and enhanced rewards, was a top priority.”
Commitment to Sustainability
Both partners are bringing their commitment to sustainability to The Key Rewards Credit Card program by offering Capital One’s first co-brand recycled plastic credit card. The cards - which are made from 85.5% recycled materials - help to reduce the amount of plastic that will eventually make its way into landfills, and underscores both companies’ commitment to protecting the planet from mindful manufacturing to energy efficiency.
For more information about The Key Rewards Credit Card, please visit: www.thekeyrewards.com
Eligible Williams Sonoma, Pottery Barn, and West Elm cardholders from prior credit card programs have automatically migrated to the new program.
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s products, representing distinct merchandise strategies — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, and Mark and Graham — are marketed through e-commerce websites, direct-mail catalogs and retail stores. These brands are also part of The Key Rewards, our loyalty and credit card program that offers members exclusive benefits across the Williams-Sonoma family of brands. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, offer international shipping to customers worldwide, and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India, as well as e-commerce websites in certain locations. We are also proud to lead the industry with our ESG efforts. Our company is Good By Design — we’ve deeply engrained sustainability into our business. From our factories to your home, we’re united in a shared purpose to care for our people and our planet.
About Capital One
Capital One Financial Corporation (www.capitalone.com) is a financial holding company whose subsidiaries, which include Capital One, N.A., and Capital One Bank (USA), N.A., had $310.3 billion in deposits and $425.2 billion in total assets as of March 31, 2021. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels. Capital One, N.A. has branches located primarily in New York, Louisiana, Texas, Maryland, Virginia, New Jersey and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.
Visit the Capital One newsroom for more Capital One news.
What is The Key Rewards Credit Card Program from Williams-Sonoma?
The Key Rewards Credit Card Program is a new loyalty program launched by Williams-Sonoma in partnership with Capital One, allowing customers to earn rewards on purchases across its brands.
How much can cardmembers earn from The Key Rewards Credit Card Program?
Cardmembers can earn 10% rewards on first purchases at selected brands for 30 days, then 5%, plus 4% on grocery and dining, and 1% on other purchases.
Is there an annual fee for The Key Rewards Credit Card?
No, The Key Rewards Credit Card has no annual fee for cardmembers.
What sustainability initiatives are associated with The Key Rewards Credit Card?
The Key Rewards Credit Card is made from 85.5% recycled materials, highlighting Williams-Sonoma's commitment to sustainability.
What brands are included in The Key Rewards Credit Card Program?
The program includes brands like Williams Sonoma, Pottery Barn, West Elm, and more.
