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POTTERY BARN ANNOUNCES GLOBAL COLLABORATION WITH DEEPIKA PADUKONE
Rhea-AI Impact
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Rhea-AI Summary
Pottery Barn, part of Williams-Sonoma (NYSE: WSM), has announced a global partnership with renowned actor Deepika Padukone as a brand ambassador. This collaboration is aimed at promoting Pottery Barn's international expansion, which began with the launch of potterybarn.in in July and the opening of a retail location in Delhi, India in September. Together, they plan to co-create a collection set to launch in 2023. The brand remains committed to sustainability, offering responsibly made products and complimentary design services for customers.
Positive
Global partnership with Deepika Padukone enhances brand visibility.
Expansion into India with a new retail location supports growth strategy.
Collaboration will lead to the launch of a new product collection in 2023.
Strong commitment to sustainability with responsibly made products.
Negative
None.
Internationally Acclaimed Actor and Global Style Icon Will Collaborate with Pottery Barn as Part of Brand’s International Expansion
SAN FRANCISCO--(BUSINESS WIRE)--
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today a global partnership with the iconic international celebrity, Deepika Padukone. The actor, entrepreneur and philanthropist, has been signed as a brand ambassador to promote Pottery Barn’s international expansion which began with the launch of potterybarn.in in July and the opening of the company’s first retail location in September in Delhi, India. As a brand ambassador for Pottery Barn, Padukone will also work closely with the brand to co-create a collection.
Deepika Padukone for Pottery Barn (Photo: Pottery Barn)
“I’ve always been fascinated with spaces and my passion for interior design is no secret!” said Deepika Padukone. “I am therefore thrilled to be collaborating with global home furnishing leader Pottery Barn and look forward to creating timeless pieces together!”
“We are excited to partner with global icon Deepika Padukone,” said Monica Bhargava, Pottery Barn Chief Design Officer. “Deepika’s passion for home design and timeless sense of style resonate with Pottery Barn fans worldwide—and through our collaboration launching in 2023, customers will have the opportunity to bring Pottery Barn’s coveted designs infused with Deepika’s signature style into their own homes.”
As the global leader in the home furnishings industry, Pottery Barn is known for sustainability, service and providing quality products that are crafted to last. From helping to restore forests to creating healthier homes, the brand is on a mission to design products that make a difference at home and beyond. To date, the brand offers a range of responsibly made products that are good for people and good for the planet—from Fair Trade Certified™ craftmanship, recycled materials, responsibly sourced cotton, to wood furniture collections that are FSC®-certified (Forest Stewardship Council) supporting forest ecosystems worldwide.
Pottery Barn also offers customers complimentary Design Crew services comprised of a dedicated team of interior design experts. The Design Crew helps answer style questions and assists customers in bringing their home projects to life via one-on-one design sessions in-store or virtually at home. This service will be offered in the new Pottery Barn retail location in Delhi, India. To learn more about the Design Crew, visit potterybarn.in/design-crew.
For up-to-date information on Pottery Barn in India, follow along on social media:
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarn.com that offers international shipping to customers worldwide. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Kids, and Pottery Barn Teen. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands, the world’s largest digital-first, design-led and sustainable home retailer. The company is headquartered in San Francisco, California.
