An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
WPP and Epic Games Partner to Accelerate Innovation for Clients in the Metaverse
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
WPP has partnered with Epic Games to enhance digital experiences for brands in the metaverse. This collaboration includes a comprehensive training program designed for WPP's creatives to utilize Fortnite and Unreal Engine. The curriculum will cover three tracks targeted at executives, creatives, and strategists. WPP aims to leverage this partnership to create interactive brand experiences and improve online safety for younger audiences. This initiative follows WPP's launch of The Metaverse Foundry aimed at enhancing virtual content production.
Positive
Partnership with Epic Games to enhance metaverse capabilities.
Comprehensive training program for creatives to utilize Fortnite and Unreal Engine.
Focused curriculum for executives, creatives, and media strategists.
Opportunity to create innovative digital brand experiences.
Previous successful collaborations with SuperAwesome enhance credibility.
Negative
None.
NEW YORK--(BUSINESS WIRE)--
WPP (NYSE: WPP) and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, today announced a new partnership to help WPP agencies deliver a new era of digital experiences for brands in the metaverse. The partnership will include a new training program to upskill thousands of WPP creatives and technologists on how to create custom brand experiences in Fortnite, and how to use Unreal Engine for real-time 3D creation and virtual production. This new metaverse curriculum will consist of three separate tracks for executives, creative practitioners, and media experts and strategists.
Early to invest in the tools and talent needed to succeed in the metaverse, WPP believes that brands and creators have a tremendous opportunity to meet the need for connection and unlock unlimited creative potential within interactive virtual spaces. For brands embarking on this journey, success in the metaverse is dependent not only on creative excellence but deep production capabilities, sound strategies for amplifying digital experiences and expert knowledge of a complex online safety and privacy landscape.
As a part of this partnership, WPP teams will work closely with experts at Epic to learn how to build next-generation interactive experiences leveraging Unreal Engine, an advanced real-time 3D creation tool used across a range of industries including games, film, architecture, fashion, automotive, music and live events. WPP teams will be able to take advantage of training and tools to create new experiences in Fortnite, where creators can build imaginative worlds for brands inside of one of the most globally popular online games. WPP has previously collaborated with SuperAwesome, an Epic Games company, to produce innovative work such as the immersive Island built for Adidas in Fortnite for its Ozweego sneaker line.
WPP will also work with SuperAwesome to deepen its understanding of online safety and privacy to help its campaigns engage younger audiences safely.
Nilufar Fowler, Executive Vice President of Strategic Partnerships at WPP: “We think of WPP as the creative transformation company, one that embraces new environments like the metaverse and sees the potential for clients. Epic’s technology is world-class, and we are delighted to partner with it to raise the bar for social experiences in virtual worlds on behalf of our clients.”
Matthew Henick, Vice President of Metaverse Development at Epic Games: “The collaboration between Epic, WPP, its clients and the creator community will accelerate the building of diverse social entertainment experiences that players across the world will love. This partnership with WPP bolsters our mission to educate more trailblazing brands and creators on how Epic’s tools across Fortnite, Unreal Engine, and 3D marketplaces like ArtStation and Sketchfab can be used to bring their metaverse visions to life.”
This partnership follows WPP’s recent announcement of The Metaverse Foundry, a new global metaverse offering through Hogarth, its specialist creative content production company.
About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.
