Healthcare Brands to Gain Enhanced Engagement through CMI Media Group and Compas Collaboration with Microsoft Advertising
CMI Media Group, WPP's healthcare specialty agency (NYSE: WPP), and Compas have announced a strategic collaboration with Microsoft Advertising to enhance healthcare brand engagement across the Microsoft ecosystem. The partnership, announced on April 8, 2025, aims to accelerate growth and improve audience reach for healthcare brands.
This collaboration follows CMI Media Group's recognition as Microsoft Advertising's Performance Partner of the Year in 2024. The partnership focuses on providing innovation, transparency, and excellence for shared clients, combining Microsoft Advertising's capabilities with CMI Media Group's healthcare marketing expertise.
The initiative promises enhanced benefits for clients' search engine marketing and display investments, leveraging CMI Media Group's proprietary audience tools that ensure 100% media reach, precision, and personalization in healthcare professional, patient, and caregiver targeting.
CMI Media Group, l'agenzia specializzata in salute di WPP (NYSE: WPP), e Compas hanno annunciato una collaborazione strategica con Microsoft Advertising per migliorare l'engagement dei brand nel settore sanitario all'interno dell'ecosistema Microsoft. La partnership, annunciata l'8 aprile 2025, mira ad accelerare la crescita e migliorare la portata del pubblico per i brand della salute.
Questa collaborazione segue il riconoscimento di CMI Media Group come Performance Partner of the Year di Microsoft Advertising nel 2024. La partnership si concentra sull'offerta di innovazione, trasparenza ed eccellenza per i clienti condivisi, combinando le capacità di Microsoft Advertising con l'esperienza di marketing sanitario di CMI Media Group.
L'iniziativa promette vantaggi migliorati per il marketing sui motori di ricerca e gli investimenti in display dei clienti, sfruttando gli strumenti di audience proprietari di CMI Media Group che garantiscono una copertura mediatica del 100%, precisione e personalizzazione nel targeting di professionisti della salute, pazienti e caregiver.
CMI Media Group, la agencia especializada en salud de WPP (NYSE: WPP), y Compas han anunciado una colaboración estratégica con Microsoft Advertising para mejorar el compromiso de las marcas de salud en el ecosistema de Microsoft. La asociación, anunciada el 8 de abril de 2025, tiene como objetivo acelerar el crecimiento y mejorar el alcance del público para las marcas de salud.
Esta colaboración sigue al reconocimiento de CMI Media Group como Performance Partner of the Year de Microsoft Advertising en 2024. La asociación se centra en proporcionar innovación, transparencia y excelencia para los clientes compartidos, combinando las capacidades de Microsoft Advertising con la experiencia en marketing de salud de CMI Media Group.
La iniciativa promete beneficios mejorados para el marketing en motores de búsqueda y las inversiones en display de los clientes, aprovechando las herramientas de audiencia propietarias de CMI Media Group que garantizan un alcance mediático del 100%, precisión y personalización en la segmentación de profesionales de la salud, pacientes y cuidadores.
CMI 미디어 그룹, WPP의 헬스케어 전문 에이전시 (NYSE: WPP), 및 Compas가 Microsoft Advertising와 전략적 협력을 발표하여 Microsoft 생태계 내에서 헬스케어 브랜드 참여를 강화하기로 했습니다. 이 파트너십은 2025년 4월 8일에 발표되었으며, 헬스케어 브랜드의 성장 가속화와 청중 도달 개선을 목표로 하고 있습니다.
이번 협력은 CMI 미디어 그룹이 2024년 Microsoft Advertising의 Performance Partner of the Year로 인정받은 후 이루어졌습니다. 이 파트너십은 Microsoft Advertising의 역량과 CMI 미디어 그룹의 헬스케어 마케팅 전문성을 결합하여 공유 고객에게 혁신, 투명성 및 우수성을 제공하는 데 중점을 두고 있습니다.
이 이니셔티브는 고객의 검색 엔진 마케팅 및 디스플레이 투자에 대한 향상된 혜택을 약속하며, CMI 미디어 그룹의 독자적인 청중 도구를 활용하여 헬스케어 전문가, 환자 및 간병인 타겟팅에서 100% 미디어 도달, 정확성 및 개인화를 보장합니다.
CMI Media Group, l'agence spécialisée en santé de WPP (NYSE: WPP), et Compas ont annoncé une collaboration stratégique avec Microsoft Advertising pour améliorer l'engagement des marques de santé au sein de l'écosystème Microsoft. Ce partenariat, annoncé le 8 avril 2025, vise à accélérer la croissance et à améliorer la portée du public pour les marques de santé.
Cette collaboration fait suite à la reconnaissance de CMI Media Group en tant que Performance Partner of the Year de Microsoft Advertising en 2024. Le partenariat se concentre sur la fourniture d'innovation, de transparence et d'excellence pour les clients communs, en combinant les capacités de Microsoft Advertising avec l'expertise en marketing de santé de CMI Media Group.
L'initiative promet des avantages améliorés pour le marketing des moteurs de recherche et les investissements en display des clients, en tirant parti des outils d'audience propriétaires de CMI Media Group qui garantissent une couverture médiatique de 100 %, une précision et une personnalisation dans le ciblage des professionnels de la santé, des patients et des aidants.
CMI Media Group, die Gesundheitsspezialagentur von WPP (NYSE: WPP), und Compas haben eine strategische Zusammenarbeit mit Microsoft Advertising angekündigt, um das Engagement von Gesundheitsmarken im Microsoft-Ökosystem zu verbessern. Die Partnerschaft, die am 8. April 2025 bekannt gegeben wurde, zielt darauf ab, das Wachstum zu beschleunigen und die Reichweite des Publikums für Gesundheitsmarken zu verbessern.
Diese Zusammenarbeit folgt der Anerkennung von CMI Media Group als Performance Partner of the Year von Microsoft Advertising im Jahr 2024. Der Fokus der Partnerschaft liegt auf der Bereitstellung von Innovation, Transparenz und Exzellenz für gemeinsame Kunden, indem die Fähigkeiten von Microsoft Advertising mit der Expertise von CMI Media Group im Gesundheitsmarketing kombiniert werden.
Die Initiative verspricht verbesserte Vorteile für das Suchmaschinenmarketing und die Display-Investitionen der Kunden, indem die proprietären Zielgruppen-Tools von CMI Media Group genutzt werden, die eine 100%ige Medienreichweite, Präzision und Personalisierung bei der Zielgruppenansprache von Gesundheitsfachkräften, Patienten und Pflegekräften gewährleisten.
- Strategic partnership with Microsoft Advertising enhances WPP's healthcare marketing capabilities
- Recognition as Microsoft Advertising's Performance Partner of the Year 2024 demonstrates proven success
- Access to Microsoft's ecosystem expands market reach and advertising capabilities
- None.
Insights
WPP's healthcare subsidiary CMI Media Group has established a collaboration with Microsoft Advertising to enhance healthcare brand engagement across the Microsoft ecosystem. This partnership represents a strategic extension of their existing relationship, as Microsoft previously named CMI Media Group its Performance Partner of the Year in 2024.
While this collaboration signals positive momentum in WPP's digital healthcare marketing capabilities, the announcement lacks critical financial details such as revenue projections, contract value, or specific monetary terms. Without these metrics, it's impossible to quantify the direct financial impact on WPP's bottom line or overall performance.
The partnership potentially strengthens WPP's competitive positioning in the specialized healthcare marketing sector - a high-value vertical with significant growth potential as healthcare brands continue digital transformation. However, this appears to be an enhancement of existing services rather than a transformative business development that would significantly alter WPP's financial trajectory.
For context, WPP's current market capitalization stands at
In 2024, Microsoft Advertising named CMI Media Group as its Performance Partner of the Year. This latest evolution of the relationship delivers strategic support and guidance from both companies with a goal of providing innovation, transparency, collaboration and excellence for shared clients as well as unique return on investment.
This collaboration underscores the agency's commitment to driving innovation and value for healthcare brands, ensuring their clients are at the forefront of digital marketing and technology advancements. By combining Microsoft Advertising's robust capabilities with CMI Media Group's strategic expertise, this collaboration is set to elevate client success and accelerate growth in an increasingly competitive landscape.
"This represents a major milestone for the healthcare industry combining valuable expertise and reach. With this unique agreement, we can offer all of our clients expanded benefits to engaging with us for their search engine marketing and display investments," said Justin Freid, Chief Media & Innovation Officer, CMI Media Group.
Amanda Richman, VP, Global Sales, Microsoft Advertising, said: "When media and advertising technology are seamless, brands are able to engage in more personalized and impactful experiences with their audience. We see a tremendous opportunity to serve our joint healthcare clients by bringing together these key components to enable their growth."
CMI Media Group and Compas have brought many firsts to healthcare marketing as the premier healthcare-focused media buying and planning resource to the world's game changers in pharma and life sciences. With a deep focus on data, media and technology, the agency has developed proprietary audience tools and expertise that ensure
About CMI Media Group
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group's core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world's top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry's best places to work. To apply for a position within our teams visit https://cmimediagroup.com/careers/
About Compas
For over 35 years Compas has been partnering with the industry's leading media providers, as well as up-and-coming innovators – representing all channels and tactics – positioning them for success with healthcare clients and agencies. As stewards of its clients' media investments, Compas is committed to enforcing the highest standards of buying execution, effectiveness, transparency and accountability while leveraging its clients' collective buying power through a consortium that unlocks incremental savings. Compas is certified by the National Minority Supplier Diversity Council as a minority-owned-and-operated business and generates significant Tier 1 and Tier 2 Diverse Spend. Compas has been recognized as one of the industry's best places to work, offering industry-leading development and retention. To apply for a position within our teams visit https://compasonline.com/careers/
Press contact:
Carly Kuper
610 731 5409
ckuper@cmimediagroup.com
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SOURCE CMI Media Group
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