CMI Media Group Achieves $1 Billion Incremental Revenue Milestone with Audience-Engagement Tool
CMI Media Group, a WPP company (NYSE: WPP), has announced that their Empower™ SaaS-operating system's automated media orchestration (AMO) application has reached a significant milestone of managing over 200 campaigns, generating $1 Billion in incremental revenue for more than 25 clients.
The AMO application, integrated within WPP Open, is the first self-serve paid media orchestrator in health marketing, connecting with client mar tech stacks for owned media, web personalization, and CRM. The company plans to launch a Consumer (DTC) option with full privacy compliance, complementing their existing Professional (HCP) and Rep solutions.
The Empower OS platform represents the first integrated HCP/DTC operating system, featuring predictive capabilities and AI for data-driven media strategies, offering greater speed to market and investment transparency.
CMI Media Group, una società di WPP (NYSE: WPP), ha annunciato che l'applicazione di orchestrazione automatizzata dei media (AMO) del loro Empower™ SaaS-operating system ha raggiunto un traguardo importante, gestendo oltre 200 campagne e generando 1 miliardo di dollari di ricavi incrementali per più di 25 clienti.
L'applicazione AMO, integrata in WPP Open, è il primo orchestratore self-service di media a pagamento nel marketing sanitario, collegandosi agli stack tecnologici dei clienti per media proprietari, personalizzazione web e CRM. L'azienda prevede di lanciare un'opzione Consumer (DTC) con piena conformità alla privacy, a complemento delle soluzioni già esistenti per Professionisti (HCP) e Rappresentanti.
La piattaforma Empower OS rappresenta il primo sistema operativo integrato HCP/DTC, dotato di capacità predittive e intelligenza artificiale per strategie media basate sui dati, offrendo maggiore rapidità di lancio sul mercato e trasparenza negli investimenti.
CMI Media Group, una empresa de WPP (NYSE: WPP), ha anunciado que su aplicación de orquestación automatizada de medios (AMO) del Empower™ SaaS-operating system ha alcanzado un hito importante al gestionar más de 200 campañas, generando 1 mil millones de dólares en ingresos incrementales para más de 25 clientes.
La aplicación AMO, integrada dentro de WPP Open, es el primer orquestador de medios pagados de autoservicio en marketing de salud, conectándose con los stacks de tecnología de marketing de los clientes para medios propios, personalización web y CRM. La compañía planea lanzar una opción para consumidores (DTC) con total cumplimiento de privacidad, complementando sus soluciones existentes para profesionales (HCP) y representantes.
La plataforma Empower OS representa el primer sistema operativo integrado HCP/DTC, con capacidades predictivas e inteligencia artificial para estrategias de medios basadas en datos, ofreciendo mayor rapidez en el mercado y transparencia en la inversión.
CMI Media Group, WPP 회사(NYSE: WPP)는 자사의 Empower™ SaaS 운영 시스템의 자동화된 미디어 오케스트레이션(AMO) 애플리케이션이 200개 이상의 캠페인을 관리하며 25개 이상의 고객에게 10억 달러 이상의 추가 수익을 창출하는 중요한 이정표를 달성했다고 발표했습니다.
AMO 애플리케이션은 WPP Open에 통합되어 있으며, 헬스 마케팅 분야에서 최초의 셀프 서비스 유료 미디어 오케스트레이터로, 고객의 마테크 스택과 연동되어 자체 미디어, 웹 개인화 및 CRM을 지원합니다. 회사는 기존의 전문가(HCP) 및 영업 담당자 솔루션을 보완하는 완전한 개인정보 보호 준수의 소비자(DTC) 옵션을 출시할 계획입니다.
Empower OS 플랫폼은 예측 기능과 AI를 갖춘 최초의 통합 HCP/DTC 운영 체제로, 데이터 기반 미디어 전략을 제공하며 시장 출시 속도와 투자 투명성을 높입니다.
CMI Media Group, une société du groupe WPP (NYSE : WPP), a annoncé que leur application d'orchestration média automatisée (AMO) du Empower™ SaaS-operating system a franchi une étape importante en gérant plus de 200 campagnes et en générant 1 milliard de dollars de revenus supplémentaires pour plus de 25 clients.
L'application AMO, intégrée à WPP Open, est le premier orchestrateur de médias payants en libre-service dans le marketing de la santé, se connectant aux stacks martech des clients pour les médias propriétaires, la personnalisation web et le CRM. L'entreprise prévoit de lancer une option Consumer (DTC) pleinement conforme à la confidentialité, en complément de leurs solutions existantes pour les professionnels (HCP) et les représentants.
La plateforme Empower OS représente le premier système d'exploitation intégré HCP/DTC, doté de capacités prédictives et d'IA pour des stratégies médias basées sur les données, offrant une plus grande rapidité de mise sur le marché et une transparence des investissements.
CMI Media Group, ein Unternehmen von WPP (NYSE: WPP), hat bekannt gegeben, dass ihre automatisierte Medienorchestrierungs-Anwendung (AMO) des Empower™ SaaS-Betriebssystems einen bedeutenden Meilenstein erreicht hat, indem sie über 200 Kampagnen verwaltet und 1 Milliarde US-Dollar an zusätzlichem Umsatz für mehr als 25 Kunden generiert hat.
Die AMO-Anwendung, integriert in WPP Open, ist der erste Self-Service-Orchestrator für bezahlte Medien im Gesundheitsmarketing und verbindet sich mit den Marketing-Technologie-Stacks der Kunden für eigene Medien, Web-Personalisierung und CRM. Das Unternehmen plant die Einführung einer Consumer-Option (DTC) mit vollständiger Datenschutzkonformität, die ihre bestehenden Professional- (HCP) und Vertreter-Lösungen ergänzt.
Die Empower OS-Plattform ist das erste integrierte HCP/DTC-Betriebssystem mit prädiktiven Fähigkeiten und KI für datengetriebene Medienstrategien und bietet schnellere Markteinführung und Investitionstransparenz.
- $1 Billion in incremental revenue generated through 200+ campaigns
- First-mover advantage as the only self-serve paid media orchestrator in health marketing
- Expansion into Consumer (DTC) market segment
- Integration with WPP Open's AI-driven marketing system
- None.
Insights
WPP subsidiary's media tech platform facilitated $1B in client revenue; actual impact on WPP's financial performance remains unclear.
CMI Media Group, a WPP company, has announced a significant milestone for its Empower™ SaaS-operating system. The platform's automated media orchestration (AMO) application has powered over 200 campaigns, generating
This technology achievement positions WPP's subsidiary strategically in the healthcare marketing technology space. The article explicitly identifies Empower AMO as "the first and only self-serve paid media orchestrator in the health marketing industry." The platform's integration within WPP Open, the company's AI-driven marketing operating system, demonstrates technological synergy within WPP's suite of offerings.
The company is expanding the platform's capabilities with plans to launch a Consumer (DTC) version that will be fully privacy-compliant, creating a more comprehensive product offering. According to the article, Empower OS provides "true connectivity and planning between audiences from insights to activation and automation" and incorporates predictive capabilities and AI for data-driven media strategies.
While the announcement highlights impressive client outcomes, it lacks specific information about how this milestone translates directly to WPP's financial performance. The article doesn't specify the timeframe over which this revenue was generated, WPP's share of this revenue, or how this compares to previous performance or market expectations.
This represents a product achievement in the healthcare vertical for a WPP subsidiary, but with insufficient information to determine material financial impact on WPP as a whole.
With AMO, CMI Media Group has built an application that solves the problem of orchestrating paid media at scale, connecting to and working in concert with client mar tech stacks that support owned media, web personalization, and CRM. Integrated within WPP Open, WPP's AI driven marketing operating system, Empower AMO is the first and only self-serve paid media orchestrator in the health marketing industry and completes the omnichannel orchestration technology puzzle.
"This milestone represents countless elevated omnichannel experiences of physicians and other healthcare professionals not only engaging with healthcare brand messaging but also taking action, adopting and using key medicines that we believe will provide incremental impact to patients," explained Jose Ferriera, EVP, Product Strategy & Transformation.
The company's next step will be to launch a Consumer (DTC) option, a fully privacy-compliant offering. Just like AMO for Professionals (HCPs) and AMO Rep, the consumer version will be coordinated across all touchpoints and applied to probabilistic consumer models. It will further bridge the gap between Professionals and Consumers.
Empower OS is the first integrated HCP/DTC operating system that allows true connectivity and planning between audiences from insights to activation and automation. It embeds a layer of predictive capabilities and AI that allows CMI Media Group and its clients to have an always-on, data-driven media strategies and tactics, with greater speed to market and media investment transparency. It allows for the infusion and creation of creative and is ready to be used as a software platform for any client's internal use. With this secure, agile, and scalable solution, CMI Media Group is leveraging the world's most innovative technology and data to drive the future of healthcare media.
CMI Media Group has brought many firsts to healthcare marketing as the premier healthcare-focused media planning resource to the world's game changers in pharma and life sciences. With a deep focus on data, media and technology, the agency has developed proprietary audience tools and expertise that ensure
About CMI Media Group
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a global, full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group's core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world's top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in inclusivity, talent retention and employee development as well as one of the industry's best places to work. To apply for a position within our teams visit https://www.cmimediagroup.com/careers/
Press contact:
Carly Kuper
610 731 5409
ckuper@cmimediagroup.com
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SOURCE CMI Media Group
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