An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
WPP has acquired a majority stake in branding agency Made Thought, which will be integrated into AKQA and collaborate with Universal Design Studio and Map Project Office. This move creates The New Standard, a collective aimed at enhancing design capabilities and fostering collaboration while preserving creative independence. Founded in 2000, Made Thought serves notable clients like Pinterest and Unilever and employs 55 people in London and New York. This acquisition is part of WPP's accelerated growth strategy to strengthen creative capabilities in marketing and design.
Positive
Acquisition of Made Thought aligns with WPP's accelerated growth strategy.
Creation of The New Standard enhances collaborative design capabilities.
Made Thought's client roster includes major brands like Pinterest and Unilever.
Negative
None.
LONDON--(BUSINESS WIRE)--
WPP (NYSE: WPP) today announces the acquisition of a majority stake in branding and design agency Made Thought.
Made Thought will be integrated into AKQA and will join forces with Universal Design Studio and Map Project Office to form The New Standard, an industry-leading collective that provides clients with transformational design and creative thinking. The partnership will enable each studio to maintain creative independence while facilitating greater collaboration to deliver connected, cross-platform work, harnessing the specialist talent from across all design disciplines.
Founded in 2000 by Paul Austin and Ben Parker, Made Thought employs 55 people across offices in London and New York, the latter of which opened in January 2021. Made Thought partners with clients including Pinterest, Unilever, LVMH, MoMA, Sonos, Paul Smith and Rosewood Hotels to produce work rooted in beautiful design that also creates a meaningful connection with consumers and drives behavioural change.
The acquisition of the majority stake is aligned with WPP’s accelerated growth strategy and focused M&A approach to further strengthen its core creative capabilities in marketing, communications and design, and follows the acquisitions of Universal Design Studio and Map Project Office, which both joined WPP in 2018.
Mark Read, CEO of WPP, said: “WPP is known for its creative excellence and our award-winning work that helps drive transformative growth for our clients. Bringing Made Thought together with Universal Design Studio and Map Project Office to create The New Standard will further strengthen our position as a creative leader and raise the bar for design that speaks to people across different platforms.”
About WPP WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.
