Andrew Thorn Appointed EVP, Head of Planning for Ogilvy Health

Rhea-AI Summary

Ogilvy Health has appointed Andrew Thorn as EVP, Head of Planning, tasked with overseeing the agency's planning, strategy, analytics, and experience teams. Andrew brings over 25 years of experience in healthcare marketing, previously holding significant roles at W2O Group and other notable firms. This strategic move aims to align Ogilvy's offerings with the evolving healthcare landscape, enhancing their ability to address client needs, particularly in a post-pandemic environment.

Positive

• Appointment of Andrew Thorn as EVP, Head of Planning expected to enhance organizational structure.
• Andrew's extensive experience in healthcare marketing signals potential growth in strategic services.
• Focus on integrated planning and analytics may improve client outcomes.

Negative

• None.

NEW YORK, Dec. 17, 2020 (GLOBE NEWSWIRE) -- Ogilvy Health, part of Ogilvy (www.ogilvy.com), announced today that Andrew Thorn has joined the agency as EVP, Head of Planning. In this role, Andrew will be responsible for overseeing and managing Ogilvy Health’s planning, strategy, analytics, and experience teams.

With more than 25 years of experience in healthcare marketing, Andrew has spent the greater part of that time working across multiple disciplines, including planning, engagement, development, behavioral science, analytics, art, technology, and operations.

Ogilvy Health Global CEO, Kate Cronin, said, “We are realigning our internal structure to better serve and grow our client’s businesses with creativity and planning at the center. With Andrew joining us as Head of Planning he will have oversight of not only our planners, but our strategists, analysts, and experience experts, enabling us to seamlessly integrate these offerings to help better inform every effort we make on behalf of our clients.” Kate added, “Andrew is exactly the right person for this role—his wealth of experience makes him uniquely qualified to lead this cross-functional team.”

Andrew shared, “There has been tremendous change in the life sciences arena, even within the last few years. We’ve seen the rise of purpose-led marketing and, notably, the pandemic has hastened the digital consumption of information and services by patients and clinicians alike. Ogilvy is uniquely able to coalesce an evolved strategic offering that nimbly meets the needs of the rapidly changing health continuum. I'm excited to lead Planning and be part of the team that helps map the future of healthcare marketing.”

Andrew most recently tenured with W2O Group as managing director in strategy and prior to that held roles at FCB Trio, Vogel Farina, Saatchi and Saatchi Healthcare, and Harrison & Star. He has worked across multiple therapeutic categories, providing stewardship and/or helping to launch everything from blockbusters to niche products in rare disease.

About Ogilvy Health
Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, providing bespoke solutions for “whole brand building” in an increasingly complex and evolving marketplace. We believe in the power of making brands matter by keeping our audiences’ health and wellness needs at the center of every touchpoint. Our legacy of creativity, our global network, and our deep expertise allow us to apply diverse thinking to create solutions for client challenges. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum—through Consulting, Medical Education, HCP Promotion, Patient/Consumer Engagement, and Market Access—while also drawing on the full range of Ogilvy’s talent and capabilities to integrate PR and Influence, Customer Engagement and Commerce, and Digital Transformation. Ogilvy is a WPP company (NYSE: WPP) (www.wpp.com). For more information, visit OgilvyHealth.com, or follow Ogilvy Health on Twitter, LinkedIn, Facebook, and Instagram.

Contact:
Beth Paulino or
Kerianne Slattery
Ogilvy Health
973.352.1000 tel

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5c165e74-f7e9-41b5-bb11-e4867b11898b.

FAQ

What role has Andrew Thorn been appointed to at Ogilvy Health?

Andrew Thorn has been appointed as EVP, Head of Planning at Ogilvy Health.

What is the significance of Andrew Thorn's appointment for WPP?

His appointment is expected to enhance Ogilvy Health's strategic capabilities, potentially benefiting WPP's overall service delivery in healthcare marketing.

How does Andrew Thorn's experience benefit Ogilvy Health?

With over 25 years in healthcare marketing, Andrew Thorn's experience will help Ogilvy Health better integrate their planning, strategy, and analytics.

What changes is Ogilvy Health making with this appointment?

Ogilvy Health is realigning its internal structure to better meet client needs through enhanced planning and integration of services.