PGA TOUR Players Can't Resist a TruGreen Lawn
TruGreen, the leading US lawncare provider, launched a new creative campaign featuring PGA TOUR players Jason Day, Ben Griffin, and Patton Kizzire, developed by VML. The campaign showcases how TruGreen-treated lawns are so exceptional they attract professional golfers.
The campaign includes two main spots: 'TeaTime', featuring a family's backyard transformed into an impromptu golf course, and 'Croquet', showing homeowners playing with Jason Day. The campaign emphasizes TruGreen's ability to deliver golf course quality lawns for as little as $1 per day, backed by local expertise.
The campaign will be distributed through traditional broadcast TV and streaming platforms, including season three of Netflix's Full Swing, launching February 3, 2025.
TruGreen, il principale fornitore di cura dei prati negli Stati Uniti, ha lanciato una nuova campagna creativa con i giocatori del PGA TOUR Jason Day, Ben Griffin e Patton Kizzire, sviluppata da VML. La campagna mostra come i prati trattati da TruGreen siano così eccezionali da attrarre golfisti professionisti.
La campagna include due spot principali: 'TeaTime', che presenta il giardino di una famiglia trasformato in un campo da golf improvvisato, e 'Croquet', che mostra i proprietari di casa che giocano con Jason Day. La campagna sottolinea la capacità di TruGreen di offrire prati di qualità da campo da golf per soli $1 al giorno, supportata da un'esperienza locale.
La campagna sarà distribuita attraverso la TV tradizionale e piattaforme di streaming, inclusa la terza stagione di Full Swing di Netflix, il cui lancio è previsto per il 3 febbraio 2025.
TruGreen, el principal proveedor de cuidado de jardines en EE. UU., lanzó una nueva campaña creativa con los jugadores del PGA TOUR Jason Day, Ben Griffin y Patton Kizzire, desarrollada por VML. La campaña destaca cómo los jardines tratados por TruGreen son tan excepcionales que atraen a golfistas profesionales.
La campaña incluye dos anuncios principales: 'TeaTime', que presenta el patio trasero de una familia transformado en un campo de golf improvisado, y 'Croquet', que muestra a propietarios jugando con Jason Day. La campaña enfatiza la capacidad de TruGreen de ofrecer jardines de calidad de campo de golf por tan solo $1 al día, respaldada por la experiencia local.
La campaña se distribuirá a través de la televisión tradicional y plataformas de streaming, incluida la tercera temporada de Full Swing de Netflix, que se lanzará el 3 de febrero de 2025.
트루그린, 미국의 주요 잔디 관리 제공업체가 PGA TOUR 선수인 제이슨 데이, 벤 그리핀, 패튼 키자이어를 기획하여 새로운 창의적인 캠페인을 시작했습니다. 이 캠페인은 트루그린에서 관리된 잔디가 얼마나 뛰어난지, 프로 골퍼들을 끌어들이고 있음을 보여줍니다.
캠페인에는 두 가지 주요 광고가 포함되어 있습니다: 'TeaTime', 가족의 뒷마당이 즉흥 골프 코스로 변신한 모습을 보여주고, 'Croquet', 제이슨 데이와 함께 노는 주택 소유자들의 모습이 담겨 있습니다. 이 캠페인은 트루그린이 하루 $1로 골프장 품질의 잔디를 제공할 수 있는 능력을 강조하며, 지역 전문 지식에 기반하고 있습니다.
이 캠페인은 전통 방송 TV와 스트리밍 플랫폼을 통해 배포될 예정이며, 넷플릭스의 Full Swing 시즌 3이 2025년 2월 3일에 론칭될 예정입니다.
TruGreen, le principal fournisseur de soins de pelouse aux États-Unis, a lancé une nouvelle campagne créative mettant en vedette les joueurs du PGA TOUR Jason Day, Ben Griffin et Patton Kizzire, développée par VML. La campagne met en avant à quel point les pelouses traitées par TruGreen sont si exceptionnelles qu'elles attirent des golfeurs professionnels.
La campagne comprend deux spots principaux : 'TeaTime', présentant le jardin d'une famille transformé en un parcours de golf improvisé, et 'Croquet', montrant des propriétaires jouant avec Jason Day. La campagne souligne la capacité de TruGreen à fournir des pelouses de qualité de parcours de golf pour aussi peu que 1 $ par jour, soutenue par une expertise locale.
La campagne sera diffusée via la télévision traditionnelle et des plateformes de streaming, y compris la saison trois de Full Swing de Netflix, qui sera lancée le 3 février 2025.
TruGreen, der führende Rasenpflegeanbieter in den USA, hat eine neue kreative Kampagne mit den PGA TOUR-Spielern Jason Day, Ben Griffin und Patton Kizzire gestartet, die von VML entwickelt wurde. Die Kampagne zeigt, wie außergewöhnlich die von TruGreen behandelten Rasen sind, dass sie professionelle Golfer anziehen.
Die Kampagne umfasst zwei Hauptspots: 'TeaTime', in dem der Garten einer Familie in einen improvisierten Golfplatz verwandelt wird, und 'Croquet', in dem Hausbesitzer mit Jason Day spielen. Die Kampagne betont die Fähigkeit von TruGreen, Rasen in Golfplatzqualität für nur $1 pro Tag zu liefern, unterstützt durch lokale Expertise.
Die Kampagne wird über traditionelle Fernsehaufsendungen und Streaming-Plattformen verbreitet, einschließlich der dritten Staffel von Netflix' Full Swing, die am 3. Februar 2025 startet.
- Partnership with PGA TOUR enhances brand credibility
- Strategic media placement including Netflix's Full Swing
- Competitive pricing strategy at $1 per day
- None.
Humorous new ads developed by VML show what happens when your lawn is too good to resist, even for PGA TOUR players
"The pros at TruGreen have your back because nobody makes it easier or more affordable to have a great looking lawn - one that's so lush and healthy even professional golfers take notice," said Alyssa Puketza, Chief Marketing Officer at TruGreen. "Everyone can appreciate a beautiful lawn, but professional golfers know what truly sets one apart. That's why they're at the heart of our first big campaign of the season, showing just how exceptional a TruGreen lawn can be. And when you don't have to worry about your lawn, you have more time to do what you love."
The first spot, "TeaTime", depicts a family's backyard transformed into an impromptu golf course featuring golf balls soaring into a sandbox "sand trap," a vibrant flowerbed "rough," and a kiddie pool "water hazard". Even a child's tea party includes some special guests. The spot highlights the unexpected effects of having a lawn so inviting, even professional golfers can't resist.
"Partnering with TruGreen just makes sense. Our players compete in optimal agronomic conditions at the most breathtaking courses in world," said Brian Oliver, Executive Vice President Corporate Partnerships for the PGA TOUR. "This campaign brings together fans of beautiful lawns and fans of world-class golf, showing why it's best to leave it to the pros—whether on the course or in your own backyard."
That authentic connection can be seen in another spot, "Croquet", which opens with a couple relaxing on their porch, with their lush green lawn behind them. "With TruGreen," they remark, "we got a great price on a golf-course quality lawn...which attracted some golfers." The story continues as they explain, "And because TruGreen takes care of everything, we have more time for fun" – fun that, in this case, involves a lively game of croquet with Jason Day. The spot closes as a parade of golf carts which trail a TruGreen truck heading off to transform another lucky homeowner's lawn.
While the PGA TOUR showcases the world's greatest players, TruGreen is helping consumers tap into a golf course quality lawn backed by locally tailored expertise for as little as
"The idea that a TruGreen lawn could attract PGA TOUR pros is fitting for the quality of this brand," said John Godsey, Chief Creative Officer at VML Central. "It speaks to the universal desire for a beautiful lawn, regardless of your golfing expertise."
Beyond the humor, the campaign reinforces TruGreen's commitment to making lawn care easy, affordable, and delivering the kind of results that turn heads – and attract unexpected visitors. The campaign will run on traditional broadcast TV and streaming platforms, with an emphasis in season three of the Netflix show, Full Swing. See the campaign live upon its February 3 launch by visiting trugreen.com or following along on Facebook, Instagram and X.
About TruGreen
Founded in 1973, TruGreen is the nation's leading lawn care provider, providing lawn, tree and shrub and pest services focused on exceeding its customers' needs. The company operates more than 290 locations across the United States and Canada, with more than 14,000 employees. TruGreen is the partner with the local, tailored solutions and science-driven expertise needed to help each outdoor living space look and feel its very best. For 50 years, TruGreen has stayed committed to making its customers' outdoor living space a place they can be proud of. For more information about TruGreen, visit TruGreen.com and follow them on Facebook, Instagram and X.
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP a "Leader" in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML's global network is powered by 28,000 talented people across 60-plus markets, with principal offices in
VML is a WPP agency (NYSE: WPP). For more information, please visit vml.com, and follow along on Instagram, LinkedIn, and X #VMLconnected.
View original content to download multimedia:https://www.prnewswire.com/news-releases/pga-tour-players-cant-resist-a-trugreen-lawn-302366554.html
SOURCE TruGreen
FAQ
What is TruGreen's new marketing campaign with PGA TOUR players about?
How much does TruGreen's lawn care service cost in 2025?
Which PGA TOUR players are featured in TruGreen's 2025 campaign?
Where will TruGreen's new PGA TOUR campaign be aired?
