WPP and Amazon Music are Joined by Top Artists for Groundbreaking “Louder Than Cancer” Campaign
WPP and Amazon Music have launched 'Louder Than Cancer,' a groundbreaking campaign featuring top artists like Melissa Etheridge, Imagine Dragons, H.E.R., and Blake Shelton to support World Cancer Day. The initiative builds on 'The Most Beautiful Sound' campaign, which recorded cancer cells being destroyed.
The campaign includes a dedicated Amazon Music playlist where $1 will be donated for every stream (up to $100,000) to Conquer Cancer®, the ASCO Foundation, through Amazon's Stream It Forward Program. The project incorporates personal stories from artists and the sound of cancer cells being destroyed, originally developed by Grey Health with Harvard Medical School and Massachusetts General Hospital researchers.
The campaign features custom merchandise with dynamic soundwave designs and is being promoted through various channels, including FireTV and Times Square billboards. The initiative includes participation from over 35 artists across different genres.
WPP e Amazon Music hanno lanciato 'Louder Than Cancer', una campagna innovativa che presenta artisti di spicco come Melissa Etheridge, Imagine Dragons, H.E.R. e Blake Shelton per sostenere la Giornata Mondiale contro il Cancro. L'iniziativa si basa sulla campagna 'The Most Beautiful Sound', che ha registrato il suono delle cellule tumorali che vengono distrutte.
La campagna include una playlist dedicata su Amazon Music, dove per ogni streaming verrà donato 1$ (fino a un totale di 100.000$) a Conquer Cancer®, la Fondazione ASCO, attraverso il Programma Stream It Forward di Amazon. Il progetto incorpora storie personali degli artisti e il suono delle cellule tumorali che vengono distrutte, originariamente sviluppato da Grey Health in collaborazione con i ricercatori della Harvard Medical School e del Massachusetts General Hospital.
La campagna presenta merchandise personalizzato con design di onde sonore dinamiche ed è promossa attraverso vari canali, tra cui FireTV e cartelloni pubblicitari a Times Square. L'iniziativa vede la partecipazione di oltre 35 artisti di diversi generi.
WPP y Amazon Music han lanzado 'Louder Than Cancer', una campaña innovadora que cuenta con artistas destacados como Melissa Etheridge, Imagine Dragons, H.E.R. y Blake Shelton para apoyar el Día Mundial del Cáncer. La iniciativa se basa en la campaña 'The Most Beautiful Sound', que registró el sonido de las células cancerosas siendo destruidas.
La campaña incluye una lista de reproducción dedicada en Amazon Music, donde se donará 1$ por cada transmisión (hasta un máximo de 100.000$) a Conquer Cancer®, la Fundación ASCO, a través del Programa Stream It Forward de Amazon. El proyecto incorpora historias personales de los artistas y el sonido de las células cancerosas siendo destruidas, desarrollado originalmente por Grey Health en colaboración con investigadores de la Escuela de Medicina de Harvard y el Hospital General de Massachusetts.
La campaña presenta mercancía personalizada con diseños de ondas sonoras dinámicas y se promueve a través de varios canales, incluyendo FireTV y vallas publicitarias en Times Square. La iniciativa cuenta con la participación de más de 35 artistas de diferentes géneros.
WPP와 Amazon Music이 'Louder Than Cancer'라는 획기적인 캠페인을 시작했습니다. 이 캠페인에는 Melissa Etheridge, Imagine Dragons, H.E.R. 및 Blake Shelton과 같은 최고의 아티스트들이 참여하여 세계 암의 날을 지원하고 있습니다. 이 이니셔티브는 암 세포가 파괴되는 소리를 기록했던 'The Most Beautiful Sound' 캠페인을 기반으로 하고 있습니다.
캠페인에는 Amazon Music의 전용 재생 목록이 포함되어 있으며, 여기서 스트리밍할 때마다 1달러가 기부됩니다 (최대 100,000달러) Conquer Cancer®, ASCO 재단에 Amazon의 Stream It Forward 프로그램을 통해 기부됩니다. 이 프로젝트는 아티스트들의 개인적인 이야기와 원래 Grey Health와 하버드 의대, 매사추세츠종합병원의 연구자들이 개발한 암 세포가 파괴되는 소리를 포함하고 있습니다.
캠페인은 역동적인 음파 디자인의 맞춤형 상품을 제공하며 FireTV와 타임스퀘어 광고판 등 다양한 채널을 통해 홍보되고 있습니다. 이 이니셔티브에는 다양한 장르의 35명 이상의 아티스트들이 참여하고 있습니다.
WPP et Amazon Music ont lancé 'Louder Than Cancer', une campagne révolutionnaire mettant en avant des artistes de renom tels que Melissa Etheridge, Imagine Dragons, H.E.R. et Blake Shelton pour soutenir la Journée mondiale contre le cancer. L'initiative s'appuie sur la campagne 'The Most Beautiful Sound', qui a enregistré le son des cellules cancéreuses détruites.
La campagne comprend une playlist dédiée sur Amazon Music où 1$ sera reversé pour chaque écoute (jusqu'à 100 000$) à Conquer Cancer®, la Fondation ASCO, via le programme Stream It Forward d'Amazon. Le projet intègre des histoires personnelles d'artistes et le son des cellules cancéreuses détruites, développé à l'origine par Grey Health avec des chercheurs de la Harvard Medical School et du Massachusetts General Hospital.
La campagne propose des produits dérivés personnalisés avec des designs dynamiques d'ondes sonores et est promue à travers divers canaux, y compris FireTV et des panneaux publicitaires à Times Square. L'initiative inclut la participation de plus de 35 artistes de différents genres.
WPP und Amazon Music haben die Kampagne 'Louder Than Cancer' ins Leben gerufen, die Top-Künstler wie Melissa Etheridge, Imagine Dragons, H.E.R. und Blake Shelton umfasst, um den Weltkrebstag zu unterstützen. Die Initiative baut auf der Kampagne 'The Most Beautiful Sound' auf, die den Klang von Krebszellen beim Zerstören dokumentiert hat.
Die Kampagne beinhaltet eine spezielle Amazon Music-Playlist, in der für jeden Stream 1$ gespendet wird (bis zu 100.000$) an Conquer Cancer®, die ASCO-Stiftung, durch das Stream It Forward-Programm von Amazon. Das Projekt beinhaltet persönliche Geschichten der Künstler sowie den Klang der zerstörten Krebszellen, die ursprünglich von Grey Health in Zusammenarbeit mit Forschern der Harvard Medical School und des Massachusetts General Hospital entwickelt wurden.
Die Kampagne bietet maßgeschneiderte Merchandise-Artikel mit dynamischen Schallwellendesigns und wird über verschiedene Kanäle, darunter FireTV und Werbetafeln am Times Square, beworben. Die Initiative umfasst die Teilnahme von über 35 Künstlern aus verschiedenen Genres.
- Amazon Music will donate up to $100,000 to Conquer Cancer Foundation through stream-based donations
- Partnership with multiple high-profile artists increases campaign visibility and reach
- Multi-channel marketing approach including Times Square billboard and FireTV placements
- None.
Listen to the “Louder Than Cancer” playlist featuring commentary from artists like Melissa Etheridge, Imagine Dragons, H.E.R., and Blake Shelton exclusively on Amazon Music here
The “Louder Than Cancer” campaign leverages the power of music to create hope for millions increasingly affected by cancer and raise awareness through a dedicated “Louder Than Cancer” Amazon Music playlist featuring a diverse lineup of established and emerging artists including Melissa Etheridge, Imagine Dragons, H.E.R., and Blake Shelton.
For every stream of the songs in the playlist, Amazon Music will donate
“Late last year, my mother was diagnosed with lung cancer. We were very blessed that they caught it early and she got surgery in February to remove part of her lung. She's been such a warrior, such a fighter,” said H.E.R. “I'm so proud to call her my mom and I’m proud to join the fight against this affliction through ‘Louder Than Cancer.’”
Each track on the playlist is interwoven with powerful personal stories from artists like Melissa Etheridge, Scotty McCreery, H.E.R., Lainey Wilson, The Head and The Heart and the very sound of cancer cells being destroyed – which was first launched in “The Most Beautiful Sound,” a project developed by Grey Health and researchers at Harvard Medical School and Massachusetts General Hospital. The sound was first unveiled during the oncology community’s preeminent professional conference in June 2023, to an audience of thousands in
Building on Grey Health’s creative for “The Most Beautiful Sound,” Amazon Music worked with the Amazon Ads Brand Innovation Lab to create a piece of custom merchandise that features all the artists participating in the initiative. The design on the front of this shirt merges the imagery of a cancer cell being destroyed with a dynamic sound wave, symbolizing our fight against cancer through music as a universal language. People will be able to customize each piece of merch, changing the soundwave in real time by speaking through a special tool. The back design features an inspiring lineup of artists and brands who have joined the “Louder Than Cancer” movement. Customize your merchandise here.
“‘Louder Than Cancer’ is a powerful demonstration of what it means to pair innovation with worthy social causes. We were thrilled to work with Amazon Music, WPP, and musicians around the world to bring hope to so many people impacted by cancer," said Kate McCagg, Director, Brand Innovation Lab, Amazon Ads.
The Amazon Ads Brand Innovation Lab is amplifying the “Louder Than Cancer” campaign with a custom landing page on Amazon.com, placements across FireTV, and a billboard in Times Square in
“We are so honored to work with Amazon Music and Amazon Ads on this monumental campaign to take the message of hope and resilience to patients and their caregivers in search of progress in this scourge of a disease,” added Wendy Lund, Chief Client Officer, Health@WPP. “By integrating the sound of cancer cells being destroyed into powerful musical tracks, we are offering a tangible symbol of progress and a source of inspiration for those facing this extremely challenging journey.”
“We're incredibly excited to come together with artists from around the globe to support this impactful initiative," said Andre Stapleton, Global Head of Artist & Label Relations and Head of Music for
"Cancer treatment can save lives, but music has a unique power—it reaches the heart in ways medicine alone cannot. It connects to our emotions, bringing comfort, strength, and hope when we need it most," shared Bruno Rebelo, Executive Creative Director of Grey Health New York. “We’re incredibly proud of this collaborative effort and its potential impact.”
“Cancer is a fight that touches nearly everyone,” said Bruce Flohr, Partner at FIMI Group and EVP at Red Light Management. “By partnering with the artist community, we believe this campaign will have a global impact raising awareness that music is louder than cancer. This is a chance to make a real difference through the power of music and connect with fans on a deeper level."
The “Louder Than Cancer” playlist is now available on Amazon Music at https://amzn.to/LouderThanCancer. Follow @AmazonMusic for updates to learn more about how you can support the fight against cancer.
A full list of “Louder Than Cancer” participants can be found below.
Allen Stone
BENEE
Bishop Briggs
Blake Shelton
Chad Lawson
Chris Tomlin
Clubhouse
Corrine Bailey Rae
DASHA
Ella Vos
Em Beihold
The Gaslight Anthem
Girl Talk
The Head and The Heart
H.E.R.
Imagine Dragons
Jason Aldean
Jenna Raine
Josh Groban
Lainey Wilson
Mario
MaRynn Taylor
Melissa Etheridge
Mimi Webb
Myles Smith
Nancy Wilson
OAR
Phantogram
Riley Green
Russell Dickerson
Ruth B.
Scotty McCreery
Switchfoot
Tasha Cobbs Leonard
Tigirlily Gold
Walk Off the Earth
Walker Hayes
About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.
About Amazon Music
Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. Amazon Music brings fans closer to what they love, with curated and personalized playlists, artist livestreams, artist merch, and Amazon Exclusive podcasts. Prime members get access to over 100 million songs in shuffle mode, All-Access playlists, plus the largest catalog of top ad-free podcasts, included with their membership. Customers can upgrade to Amazon Music Unlimited for full, on-demand access to 100 million songs in HD, a growing catalog of Ultra HD and Spatial audio, and the world’s largest selection of audiobooks from Audible. Anyone can listen to Amazon Music by downloading the free Amazon Music app, or wherever they listen to music including Alexa-enabled devices. Learn more at amazon.com/music.
About Amazon Ads
Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads reaches a monthly ad-supported audience of 275 million+ customers across owned and operated properties in the
About Grey Health
At Grey Health, we bring global expertise, scale, and 107 years of experience delivering Famously Effective ideas. Our singular focus remains: creating Famously Effective ideas that deliver growth and move people, brands, and the world forward. We engineer every idea to be Distinctive, Meaningful, and Salient—the 3 metrics we’ve identified that drive brand growth. We utilize fully integrated agency teams across disciplines and don’t distinguish between healthcare and consumer advertising; our consumer insights go beyond the medical condition to the human condition.
About FIMI Group
FIMI Group is a leading entertainment marketing and talent buying agency that helps brands and organizations forge meaningful connections with their audiences through talent-driven campaigns, event partnerships, and bespoke experiences. With over 15 years of expertise, FIMI supports corporate marketing, sales, and loyalty teams in navigating the entertainment landscape, leveraging industry relationships and strategic insights to deliver award-winning campaigns and engagement initiatives across music, TV & film, sports, fashion, culinary, and more. For more information, visit fimigroup.com.
About Conquer Cancer
Conquer Cancer funds research for every cancer, to help every patient, everywhere. Since 1984, its Grants & Awards program has awarded more than
View source version on businesswire.com: https://www.businesswire.com/news/home/20250204245743/en/
Further information
WPP Communications
press@wpp.com
Source: WPP
FAQ
How much will Amazon Music donate per stream for the WPP 'Louder Than Cancer' campaign?
Which major artists are participating in WPP's 'Louder Than Cancer' campaign?
What is the connection between WPP's 'Louder Than Cancer' and 'The Most Beautiful Sound' campaigns?
How is WPP promoting the 'Louder Than Cancer' campaign?
