WISeKey Subsidiaries, WISe.ART and SEALSQ, Partner with Paolina Art, artist Ylan Anoufa, and Clos de Lunes wines of Bordeaux, On Counterfeit Protection Venture
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Insights
WISeKey International Holding's recent partnership to combat wine counterfeiting through the integration of digital art, NFTs and wine is a strategic move within the cybersecurity and Internet of Things (IoT) sectors. The use of NFTs for authentication purposes represents an innovative approach to ensuring the provenance and authenticity of physical goods.
The introduction of a novel authentication system by WISeKey, involving their subsidiary SEALSQ's semiconductor technology, could potentially disrupt traditional anti-counterfeiting measures within the luxury goods market. The semiconductor, VaultIC155, incorporates features such as Open Detection and Privacy mode, which are critical in combating the prevalent issue of forgery.
This initiative could have significant implications for stakeholders in both the digital asset and luxury goods industries. For investors, the success of such ventures could signal the potential for increased demand for WISeKey's cybersecurity solutions, potentially affecting the company's stock valuation positively. However, the adoption rate and the effectiveness of the technology in preventing counterfeiting will be key determinants of its impact.
The announcement by WISeKey and its subsidiaries to enter a niche market focused on securing luxury goods, such as limited edition wines, with digital authentication methods is a forward-thinking approach that could open up new revenue streams. The market for NFTs and blockchain-based authentication systems is growing and early adopters in this space could benefit from first-mover advantages.
From a financial perspective, the costs associated with the development and implementation of such advanced technologies must be weighed against the potential for increased sales and reduced losses due to counterfeiting. The long-term benefits include customer trust and brand protection, which can translate into sustained profitability.
It is important to monitor the market's response to these innovations, as an enthusiastic reception could lead to a reevaluation of the company's growth prospects. Conversely, if the technology fails to gain traction or is met with skepticism, it could result in sunk costs without the anticipated return on investment.
The legal implications of utilizing NFTs for authentication are significant. WISeKey's approach to bridging the gap between the digital and physical worlds through the use of NFTs and advanced semiconductor technology could set a precedent for intellectual property rights in the digital age.
As this technology is adopted, it will be crucial to ensure that the legal frameworks governing digital ownership and authenticity keep pace. The robust Know Your Customer (KYC) processes implemented by WISeKey are essential for legal compliance and the prevention of illicit activities in the marketplace.
Furthermore, the protection of consumer privacy while ensuring the authenticity of purchases introduces a complex legal landscape that must be navigated carefully to avoid potential liabilities and ensure consumer trust.
WISeKey Subsidiaries, WISe.ART and SEALSQ, Partner with Paolina Art, artist Ylan Anoufa, and Clos de Lunes wines of Bordeaux,
On Counterfeit Protection Venture
Geneva – December 21, 2023: WISeKey International Holding Ltd. (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a global leader in cybersecurity, digital identity, and Internet of Things (IoT) solutions operating as a holding company, together with its subsidiaries WISe.ART and SEALSQ Corp (NASDAQ: LAES) (“SEALSQ”), today announced a new partnership with Paolina Art, artist Ylan Anoufa, and Clos de Lunes wines of Bordeaux, to address wine counterfeiting.
Combining digital art, NFTs, and wine, this collaborative venture addresses counterfeiting while also pioneering the future of digital ownership.
The partnership began on December 8, 2023 with the display of Ylan Anoufa’s dancing bear NFT in Times Square, marking the convergence of technology and art.
WISe.ART, an emerging force in the digital arts marketplace, and SEALSQ, semiconductor developer, introduced a novel authentication system for NFTs that will address the industry's counterfeit and illegal sales challenges. This development ensures that the digital future is built on trust, authenticity, and innovation.
Limited edition bottles of Clos de Lunes wines, personally crafted by Ylan Anoufa, will soon be available on the WISe.ART Marketplace with their accompanying digital NFT twins.
Key features of WISe.ART's offering:
- Proof of Authenticity: WISe.ART ensures that every NFT purchased is genuine, providing peace of mind for buyers and collectors in an industry frequently overshadowed by forgery concerns.
- Irreversible Linking: Beyond just digital assurance, WISe.ART bridges the gap between the digital and physical realms. It creates an unbreakable bond between a digital asset and its physical counterpart.
- White-labeling and Distinctive Designs: The offering entails uniquely identifiable marks, exclusive to the WISe.ART platform.
- Respect for Privacy with Robust KYC: While the platform champions user anonymity, it simultaneously implements rigorous Know Your Customer (KYC) processes to prevent illegal activities and ensure a transparent, clean marketplace.
- State-of-the-art Security: Collaborating with WISeKey’s security technologies, WISe.ART guarantees unparalleled protection throughout the NFT journey, from creation to sale.
AnoufaBears & The Digital Revolution
In collaboration with WISe.ART, Anoufa's bears and bottles are set to embrace the digital realm. With the incorporation of the SEALSQ VaultIC155 semiconductor, a contactless solution designed to ward off counterfeiting, the digital twins will boast features like Open Detection and Privacy mode.
WISe.ART's CEO Carlos Moreira, commented "We believe in a future where digital assets are as valuable as physical ones. Our mission at WISe.ART is to ensure that this future is authentic, secure, and accessible to all."
As the world gravitates towards a digital future, NFTs are poised for exponential growth. They represent more than just art – they are the essence of digital ownership, offering tangible value in virtual spaces. Their applications, as demonstrated by this partnership, make them a cornerstone of the digital evolution.
The launch of WISe.ART's authentication system is not just a game-changer for the NFT industry; it's a beacon for the digital era.
For more information, please visit: www.wisekey.com.
About Paolina Art
Paolina Art offers a multi-dimensional exploration of the art world.
It promotes the work of contemporary artists from various backgrounds by embracing the fusion of an artist's work with various forms of art, including wine, digital fashion, NFTs, music, and many other creative avenues.
Whether it be through the immersive experience of a virtual artwork, or the harmonious melodies of a musical composition, Paolina Art explores and celebrates art in all its diverse forms, offers a diverse exploration of contemporary art, showcasing artists from varied backgrounds and blending their work with mediums like wine, digital fashion, NFTs, and music.
For more information, please visit: www.paolina-art.com
About Ylan Anoufa:
The Maestro behind AnoufaBears,
Ylan Anoufa, born in 1980, is an embodiment of perpetual evolution. His art, found across global cities from Paris to Hong Kong, beams with modernity, humour, and a thought-provoking narrative. With a heart that radiates positivity, Ylan's artwork becomes a vibrant fusion of colour, harmony, space, and form. Combining his stylistic finesse in painting and sculpture, Ylan’s graphics are a testament to his poetic inspiration. His collaborations with music legends like Lenny Kavitz and the Rolling Stones, as well as commercial endorsements with brands such as Porsche and Barbie, further enhance his global statue.
For more information, please visit: www.anoufabear.com
About Clos de Lunes
Olivier Bernard and the Domaine de Chevalier team ventured into the Sauternais, a renowned land with twenty-six Classified Growths, to create an exceptional dry white wine in 2011. The innovative Clos des Lunes project merges the potential of the ancient terroir marking a groundbreaking chapter in Bordeaux wine history.
For more information, please visit: www.closdeslunes.com
About WISeKey:
WISeKey International Holding Ltd (“WISeKey”, SIX: WIHN; Nasdaq: WKEY) is a global leader in cybersecurity, digital identity, and IoT solutions platform. It operates as a Swiss-based holding company through several operational subsidiaries, each dedicated to specific aspects of its technology portfolio. The subsidiaries include (i) SEALSQ Corp (Nasdaq: LAES), which focuses on semiconductors, PKI, and post-quantum technology products, (ii) WISeKey SA which specializes in RoT and PKI solutions for secure authentication and identification in IoT, Blockchain, and AI, (iii) WISeSat AG which focuses on space technology for secure satellite communication, specifically for IoT applications, and (iv) WISe.ART Corp which focuses on trusted blockchain NFTs and operates the WISe.ART marketplace for secure NFT transactions.
Each subsidiary contributes to WISeKey’s mission of securing the internet while focusing on their respective areas of research and expertise. Their technologies seamlessly integrate into the comprehensive WISeKey platform. WISeKey secures digital identity ecosystems for individuals and objects using Blockchain, AI, and IoT technologies. With over 1.6 billion microchips deployed across various IoT sectors, WISeKey plays a vital role in securing the Internet of Everything. The company’s semiconductors generate valuable Big Data that, when analyzed with AI, enable predictive equipment failure prevention. Trusted by the OISTE/WISeKey cryptographic Root of Trust, WISeKey provides secure authentication and identification for IoT, Blockchain, and AI applications. The WISeKey Root of Trust ensures the integrity of online transactions between objects and people. For more information on WISeKey’s strategic direction and its subsidiary companies, please visit www.wisekey.com.
About WISe.ART
WISe.ART platform leverages WISeKey’s strong cybersecurity expertise, digital identity technology, and the power of blockchain to offer a unique marketplace for NFTs, connecting artists, buyers, and collectors, while ensuring the provenance and authenticity of digital artworks.
About SEALSQ
SEALSQ Corp (NASDAQ: LAES) is a wholly owned subsidiary of the WISeKey Group that focuses on developing and selling Semiconductors, PKI and Post-Quantum technology hardware and software products. Our Post-Quantum solutions include Post-Quantum microchips and devices that can be used in a variety of applications, from Multi-Factor Authentication devices, Home Automation, and IT Network Infrastructure, to Automotive, Industrial Automation and Control Systems.
Post-Quantum Cryptography (PQC) refers to cryptographic methods that are secure against an attack by a quantum computer. As quantum computers become more powerful, they may be able to break many of the cryptographic methods that are currently used to protect sensitive information, such as RSA and Elliptic Curve Cryptography (ECC). PQC aims to develop new cryptographic methods that are secure against quantum attacks. For more information visit https://www.SEALSQ.com
Press and investor contacts:
| WISeKey International Holding Ltd Carlos Moreira Chairman & CEO Tel: +41 22 594 3000 info@wisekey.com | WISeKey Investor Relations (US) The Equity Group Inc. Lena Cati +1 212 836-9611 / lcati@equityny.com Katie Murphy The Equity Group Inc. +1 212 836-9612 / kmurphy@equityny.com | WISe.ART Sixtine Crutchfield Art Director Tel: +41225943000 scrutchfield@wisekey.com |
Disclaimer:
This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties and other factors, which could cause the actual results, financial condition, performance or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.
This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of the Swiss Financial Services Act (“FinSA”), the FInSa’s predecessor legislation or advertising within the meaning of the FinSA. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.
FAQ
What is WISeKey International Holding Ltd.'s partnership with Paolina Art, artist Ylan Anoufa, and Clos de Lunes wines of Bordeaux about?
What are the key features of WISe.ART's offering in the partnership?
What is the significance of the partnership between WISe.ART, SEALSQ, Paolina Art, artist Ylan Anoufa, and Clos de Lunes wines of Bordeaux?
What semiconductor solution is being incorporated into the digital twins in the partnership?
What is WISe.ART's CEO's vision for the future of digital assets?
