Wix Announces Users Can Create Professional Native Mobile Applications with AI

Rhea-AI Summary

Wix has launched an AI-driven feature for its mobile app builder, enabling users to create professional, fully customizable native mobile applications for iOS and Android without any coding. This tool uses a conversational AI chat experience to gather the user's intent and goals, and then generates a uniquely designed app that can be further customized using Wix's Mobile App Editor. Users have full ownership of their apps, including branding and synchronization with their Wix dashboard. This feature is available to global users in English with the premium Branded App plan, starting at $99 per month.

Positive

• Users can create professional native mobile apps in minutes using AI.
• No coding skills are required for app creation.
• Users have complete ownership of their apps, including branding.
• The tool supports real-time synchronization between the Wix site, dashboard, and app activity.
• Automatic version updates and new feature releases are managed by Wix.
• The AI chat experience personalizes app creation based on user input.
• Users can preview their app before publishing on the App Store and Google Play.
• The new feature is part of the premium Branded App plan, offering a high-value service starting at $99/month.

Negative

• The AI chat experience is only available in English.
• The new feature is accessible only through the premium Branded App plan, which starts at $99/month, potentially limiting access for budget-conscious users.

Insights

Tech Expert

Wix's announcement introduces a significant innovation in the realm of mobile app creation. The incorporation of AI technology into their platform enables users to swiftly develop professional-grade native mobile applications, bypassing the need for coding expertise. This technological advancement has the potential to democratize app development, allowing small businesses and individuals to create highly customized apps efficiently. This could reduce the costs and time traditionally associated with app development. The AI-driven design process could significantly enhance the user experience by tailoring the app closely to the described goals and visions of the user. This could lead to higher satisfaction and potentially increase the adoption rate of Wix's services. However, the real test will be in the execution—how well the AI manages to interpret user intent and how customizable the final output is.

Market Research Analyst

From a market perspective, Wix's new feature addresses an unmet need in the rapidly growing mobile app market. By offering a solution that simplifies app creation, Wix can attract a broader audience, including small businesses and non-tech-savvy users. This move can lead to an increase in their customer base and potentially higher revenues from their premium plans. The pricing plan starting at 99 per month suggests targeting users who are willing to invest in their digital presence for better engagement and reach. In the long term, the success of this feature will depend on user satisfaction and word-of-mouth promotion, which could position Wix as a leader in the mobile app creation space.

Users can create a fully designed, business-ready native mobile application within minutes

NEW YORK, June 5, 2024 /PRNewswire/ -- Wix.com Ltd. (NASDAQ: WIX), the leading SaaS website builder platform to create, manage, and grow a global, digital presence¹, today announced the launch of AI creation capabilities for its mobile app builder. Through a conversational AI chat experience, Wix users describe the intent of the app, resulting in a professional, uniquely designed, and fully customizable, application. This new solution changes how users can create and modify their business apps with AI technology for iOS and Android and without code.

The mobile app builder guides users through a conversational AI chat experience to understand their intent and goals in creating a new native app. Using the information from the chat, the AI generates a fully branded mobile app for the desired business. Users can customize their app from the Mobile App Editor to make additional changes according to their needs, such as sections, widgets, designs, themes, and more. Users can easily see a preview of the app on their mobile device before going live on the App Store and Google Play. 

"Users can now create a custom native mobile app using the AI chat experience by simply describing their goals and visions and AI does the work," said Noa Eiland, Head of Mobile Apps at Wix. "We're thrilled to expand our suite of AI tools to mobile with the launch of AI to our native mobile app builder."

Users who create apps on the mobile app builder have complete ownership of their apps. This includes branding on the App Store & Google Play. Users can design their app icon and customize the layout, look, and feel to create their desired app. Additionally, users can enhance their business apps with built-in features like stores, bookings, forums, and more. The Wix site, dashboard, and app activity are all synced in real-time, including supporting the submission process with Google & Apple, automatic version updates, new feature releases, and more.  Wix automatically takes care of all this to optimize the native mobile app experience and manage users' businesses.

The AI chat experience for the mobile app builder is available for global users in English who purchase the premium Branded App plan -  pricing plans start at $99 a month. To start using the solution click here.

About Wix.com Ltd.
Wix is the leading SaaS website builder platform globally¹ to create, manage and grow a digital presence. What began as a website builder in 2006 is now a complete platform providing users with enterprise-grade performance, security and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, Wix enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, anyone can build a powerful digital presence to fulfill their dreams on Wix.

For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com 

¹ Based on number of active live sites as reported by competitors' figures, independent third-party data and internal data as of Q4 2023.

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SOURCE Wix.com Ltd

FAQ

What new feature did Wix announce on June 5, 2024?

Wix announced an AI-driven feature for its mobile app builder, allowing users to create professional native mobile applications.

What platforms are supported by Wix's AI mobile app builder?

Wix's AI mobile app builder supports iOS and Android platforms.

Do users need coding skills to use Wix's new mobile app builder?

No, users do not need coding skills to create apps using Wix's new AI mobile app builder.

How does Wix's AI mobile app builder gather information about the user's app requirements?

Wix's AI mobile app builder uses a conversational AI chat to understand the user's app requirements and goals.

Can users customize the apps created with Wix's AI mobile app builder?

Yes, users can fully customize their apps using the Wix Mobile App Editor.

Is the AI chat experience available in multiple languages?

Currently, the AI chat experience is available only in English.

What is the starting price for Wix's premium Branded App plan?

The starting price for Wix's premium Branded App plan is $99 per month.

Do users have ownership of the apps created with Wix's AI mobile app builder?

Yes, users have complete ownership of their apps, including branding on the App Store and Google Play.