Scoop, Dip or Sip? Wendy's Treats Fans to $1 Frosty Deal for a Sweet End to Summer

Rhea-AI Summary

Wendy's is offering $1 small Frosty treats for six weeks, from August 5 to September 15, 2024, at participating restaurants nationwide. This promotion allows customers to enjoy either the Classic Chocolate Frosty or the seasonal Triple Berry Frosty (while supplies last) at a discounted price. The deal aims to sweeten the end of summer for Frosty fans.

Interestingly, 70% of Frosty enthusiasts prefer using a spoon, while Gen Z often dips Wendy's Hot & Crispy Fries into their Frosty. Wendy's encourages customers to try different ways of enjoying their Frosty, whether by spoon, straw, or with fries. The company also promotes its rewards program, offering 10 points for every $1 spent, which can be redeemed for free items.

Positive

• Offering $1 small Frosty treats for six weeks, potentially increasing foot traffic and sales
• Promoting the Wendy's rewards program, which could enhance customer loyalty
• Introducing a seasonal Triple Berry Frosty flavor, potentially attracting new customers

Negative

• Discounted pricing may impact profit margins on Frosty sales during the promotion period

Frosty fans can taste the sweet savings starting today through September 15

DUBLIN, Ohio, Aug. 5, 2024 /PRNewswire/ -- 

WHAT:
Calling all Frosty^® spoon scoopers, fry dippers and straw sippers! Wendy's^® is sweetening the final days of summer with $1 small Frosty treats for six straight weeks beginning Monday, August 5.*  Somewhere between a milkshake and soft-serve ice cream, there's some debate on how to enjoy a Frosty.  A spoon? Straw?  With fries?  70% of Frosty fans say Frosty Time calls for a spoon.  Meanwhile, Gen Z is most likely to be seen dipping Wendy's Hot & Crispy Fries in their Frosty as their preferred utensil.**  The $1 Frosty deal invites fans to grab a spoon, straw and fry, then decide!

For those that haven't tried Frosty, there's no better time to dip, sip and scoop a small Frosty for just $1.

WHERE & WHEN:
Available at participating Wendy's restaurants nationwide, Wendy's $1 small Frosty treats will be available today through September 15.*  That means there's no limit to how fans can enjoy Frosty Time!

For more delicious deals, download the Wendy's app to start earning Rewards points.  For every $1 spent, get 10 points to trade in for a freebie of whatever you're craving.  Not to mention, fans can "stack" eligible rewards and offers to get the most out of a Wendy's visit – talk about a bang for your buck!***

WHY:
As summer ends, Wendy's is giving fans a celebratory treat that can't be beat.  Fans can choose between the Classic Chocolate Frosty or savor the final days of the seasonally inspired Triple Berry Frosty while supplies lasts**** – which combines three of the freshest fruit flavors of the season – strawberry, blackberry and raspberry – into one summer treat.

About Wendy's  
Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, "Quality is our Recipe^®," which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef,***** freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption^® and its signature Wendy's Wonderful Kids^® program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy's and its franchisees employ hundreds of thousands of people across over 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising. Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.   

*Limited time only at participating U.S. Wendy's.  Not valid in a combo.  Prices may be higher in AK, HI, CA and via third party delivery.

**Preference based on a national survey conducted by Wendy's.

***At participating U.S. Wendy's.  Wendy's account registration and use required to earn points and redeem rewards.  Points have no monetary value.  See www.wendys.com/Rewards for details.

****Available for a limited time only participating U.S. Wendy's.  Natural strawberry, blackberry and raspberry flavors with other natural flavors.

*****Fresh beef available in the contiguous U.S., Alaska and Canada.

###

View original content to download multimedia:https://www.prnewswire.com/news-releases/scoop-dip-or-sip-wendys-treats-fans-to-1-frosty-deal-for-a-sweet-end-to-summer-302213714.html

SOURCE The Wendy's Company

FAQ

When is Wendy's $1 Frosty deal available in 2024?

Wendy's $1 Frosty deal is available from August 5 to September 15, 2024, at participating restaurants nationwide.

What Frosty flavors are included in Wendy's $1 deal?

The $1 deal includes small Classic Chocolate Frosty and the seasonal Triple Berry Frosty (while supplies last).

How does Wendy's (WEN) rewards program work?

Wendy's rewards program offers 10 points for every $1 spent, which can be redeemed for free items. Customers can download the Wendy's app to start earning points.

What is the most popular way to eat a Wendy's Frosty?

According to Wendy's, 70% of Frosty fans prefer using a spoon to enjoy their Frosty.