Frosty Alert: Wendy's New Triple Berry Frosty is THE Flavor of the Summer

Rhea-AI Summary

Wendy's has introduced a new -time summer treat, the Triple Berry Frosty. Launched on June 12, 2024, this new Frosty flavor combines strawberry, blackberry, and raspberry to offer a refreshing, sweet, and tart experience. Available nationwide, the Triple Berry Frosty aims to cater to growing Frosty fandom and seasonal cravings. Wendy's fans can earn reward points by ordering through the Wendy's app or MyWendy's account, enhancing customer engagement and loyalty. This new offering continues Wendy's tradition of evolving their iconic Frosty lineup, which dates back to 1969.

Positive

• Introduction of new Triple Berry Frosty flavor can drive seasonal sales.
• Available nationwide, expanding customer reach.
• -time offer creates a sense of urgency, potentially boosting short-term sales.
• New flavor caters to growing Frosty fandom and summer cravings.
• Integration with Wendy's Rewards™ program encourages customer loyalty and repeat visits.
• Promotes use of Wendy's app, increasing digital engagement.

Negative

• -time offers may not result in sustained long-term sales increase.
• Potential risk of cannibalizing sales of existing Frosty flavors.
• Increased marketing and promotional costs for the new product launch.
• The success of the new flavor is uncertain and depends on customer reception.

The newest Frosty is the berry best and brightest treat of the season

DUBLIN, Ohio, June 12, 2024 /PRNewswire/ -- This summer, Wendy's^® fans can cool off with a new and oh-so-refreshing Frosty^® treat. Now available nationwide for a limited time, Triple Berry Frosty* is the biggest and juiciest flavor to join Wendy's iconic Frosty lineup yet. Triple Berry Frosty combines three of the freshest fruit flavors of the season – strawberry, blackberry and raspberry – into one sweet summer treat. A Frosty that's just as bright in color as it is in berry flavor, Triple Berry Frosty is the sweet treat of the summer.

"We've seen Frosty fandom continue to grow with each new flavor we roll out – and Triple Berry Frosty is sure to deliver," said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company. "Since 1969, Wendy's has been famous for our Frosty and fans can trust that we'll continue to evolve our iconic treat, inspired by our fans' cravings and the flavors of the season."

Balancing sweet and tart notes, fans can taste the juicy flavors of strawberries, blackberries and raspberries in every spoonful of Triple Berry Frosty. A cool, creamy and vibrant treat, Triple Berry Frosty will whisk fans away to a summer Frosty Time escape.

"The Triple Berry Frosty is the next iteration of summertime Frosty innovation, combining three fruit flavors into one bright and beautiful Frosty," said John Li, Global Vice President of Culinary Innovation at The Wendy's Company. "A spoonful of this Frosty is like walking through the farmers market in the middle of summer and sampling fresh berry preserves."

For a sweet reprieve from the summer heat, Wendy's Triple Berry Frosty is available alongside Chocolate Frosty now in restaurants nationwide or through the Wendy's mobile app. When ordering directly from the Wendy's app or with MyWendy's™ account online, fans will earn points to treat themselves all. year. long. with Wendy's Rewards™**. 

ABOUT WENDY'S:  
Wendy's^® was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, "Quality is our Recipe^®," which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption^® and its signature Wendy's Wonderful Kids^® program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy's and its franchisees employ hundreds of thousands of people across over 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising.

Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys. 

*Available for a limited time only participating U.S. Wendy's.  Natural strawberry, blackberry and raspberry flavors with other natural flavors.
**At participating U.S. Wendy's.  My Wendy's account registration and use required to earn points and redeem rewards.  Points have no monetary value.  See www.wendys.com/Rewards for details.
***Fresh beef available in the contiguous U.S., Alaska and Canada.

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SOURCE The Wendy's Company

FAQ

What is Wendy's new summer Frosty flavor?

Wendy's new summer Frosty flavor is the Triple Berry Frosty, which combines strawberry, blackberry, and raspberry.

When was Wendy's Triple Berry Frosty launched?

Wendy's Triple Berry Frosty was launched on June 12, 2024.

How long will the Triple Berry Frosty be available?

The Triple Berry Frosty is available for a time during the summer.

How can customers earn points when purchasing the Triple Berry Frosty?

Customers can earn points by ordering the Triple Berry Frosty through the Wendy's app or with their MyWendy's account online.

Is the Triple Berry Frosty available nationwide?

Yes, the Triple Berry Frosty is available at Wendy's restaurants nationwide.