Wayfair Teams Up with Olympic Gold Medal Gymnast Shawn Johnson East in "House to Home" Series
Wayfair (NYSE: W) has announced a collaboration with Olympic gold medalist Shawn Johnson East for its 'House to Home' video series. The series showcases Johnson East's Nashville home, highlighting how she transformed her living space with Wayfair products. As a mom of three, she demonstrates balancing style and function in her design choices.
The collaboration includes a Wayfair x Shawn Johnson East product line, featuring items like the Joss & Main Shae Fixed Top Dining Table and Wade Logan Carrrena Boucle Upholstered Swivel Armchair. The series, captured by photographer Todd Selby, is available across Wayfair's digital and social properties, as well as in their seasonal print catalog.
Wayfair, headquartered in Boston, generated $12.0 billion in net revenue for 2023 and operates multiple home decor brands including AllModern, Birch Lane, and Joss & Main.
Wayfair (NYSE: W) ha annunciato una collaborazione con la medaglia d'oro olimpica Shawn Johnson East per la sua serie di video 'House to Home'. La serie mostra la casa di Johnson East a Nashville, evidenziando come ha trasformato il suo spazio abitativo con i prodotti di Wayfair. Mamma di tre bambini, dimostra come bilanciare stile e funzionalità nelle sue scelte di design.
La collaborazione include una linea di prodotti Wayfair x Shawn Johnson East, che presenta articoli come il Tavolo da Pranzo con Piano Fisso Joss & Main Shae e la Poltrona Swivel Rivestita in Boucle Wade Logan Carrrena. La serie, catturata dal fotografo Todd Selby, è disponibile sui canali digitali e social di Wayfair, così come nel loro catalogo stagionale stampato.
Wayfair, con sede a Boston, ha generato $12,0 miliardi di ricavi netti nel 2023 e opera diversi marchi di decorazione per la casa tra cui AllModern, Birch Lane e Joss & Main.
Wayfair (NYSE: W) ha anunciado una colaboración con la medallista de oro olímpica Shawn Johnson East para su serie de videos 'House to Home'. La serie destaca el hogar de Johnson East en Nashville, resaltando cómo transformó su espacio vital con productos de Wayfair. Como madre de tres, demuestra cómo equilibrar estilo y funcionalidad en sus elecciones de diseño.
La colaboración incluye una línea de productos Wayfair x Shawn Johnson East, que presenta artículos como la Mesa de Comedor con Superficie Fija Joss & Main Shae y la Silla Giratoria Tapizada en Boucle Wade Logan Carrrena. La serie, capturada por el fotógrafo Todd Selby, está disponible en las plataformas digitales y sociales de Wayfair, así como en su catálogo impreso de temporada.
Wayfair, con sede en Boston, generó $12,0 mil millones en ingresos netos en 2023 y opera varias marcas de decoración para el hogar, incluyendo AllModern, Birch Lane y Joss & Main.
Wayfair (NYSE: W)는 올림픽 금메달리스트 Shawn Johnson East와 'House to Home' 비디오 시리즈의 협업을 발표했습니다. 이 시리즈는 존슨 이스트의 내슈빌 집을 소개하여 그녀가 Wayfair 제품으로 어떻게 생활 공간을 변모시켰는지를 강조합니다. 세 아이의 엄마인 그녀는 디자인 선택에서 스타일과 기능의 균형을 어떻게 맞추는지를 보여줍니다.
이 협업에는 Joss & Main Shae 고정 상단 식탁과 Wade Logan Carrrena 부클 직물로 장식된 회전 의자와 같은 아이템을 특징으로 하는 Wayfair x Shawn Johnson East 제품 라인이 포함됩니다. 이 시리즈는 사진작가 Todd Selby가 촬영하였으며, Wayfair의 디지털 및 소셜 플랫폼과 시즌별 인쇄 카탈로그에서 제공됩니다.
Wayfair는 보스턴에 본사를 두고 있으며, 2023년 순수익 120억 달러를 기록하였고, AllModern, Birch Lane, Joss & Main 등 여러 홈 데코 브랜드를 운영하고 있습니다.
Wayfair (NYSE: W) a annoncé une collaboration avec la médaillée d'or olympique Shawn Johnson East pour sa série de vidéos 'House to Home'. La série met en avant la maison de Johnson East à Nashville, soulignant comment elle a transformé son espace de vie avec des produits Wayfair. En tant que mère de trois enfants, elle démontre comment allier style et fonctionnalité dans ses choix de design.
La collaboration comprend une ligne de produits Wayfair x Shawn Johnson East, comprenant des articles tels que la Table à Manger à Plateau Fixe Joss & Main Shae et la Fauteuil Pivotant Rembourré en Boucle Wade Logan Carrrena. La série, capturée par le photographe Todd Selby, est disponible sur les propriétés numériques et sociales de Wayfair, ainsi que dans leur catalogue imprimé saisonnier.
Wayfair, dont le siège est à Boston, a généré 12,0 milliards de dollars de revenus nets en 2023 et opère plusieurs marques de décoration intérieure, y compris AllModern, Birch Lane et Joss & Main.
Wayfair (NYSE: W) hat eine Zusammenarbeit mit der olympischen Goldmedaillengewinnerin Shawn Johnson East für die Video-Serie 'House to Home' angekündigt. Die Serie zeigt Johnson Easts Haus in Nashville und hebt hervor, wie sie ihren Wohnraum mit Wayfair Produkten umgestaltet hat. Als Mutter von drei Kindern demonstriert sie, wie sie Stil und Funktionalität in ihren Designentscheidungen in Einklang bringt.
Die Zusammenarbeit umfasst eine Produktlinie Wayfair x Shawn Johnson East, die Artikel wie den Joss & Main Shae Festtisch und den Wade Logan Carrena Boucle-Polster-Schwenkstuhl beinhaltet. Die Serie, die von Fotograf Todd Selby festgehalten wurde, ist auf Wayfairs digitalen und sozialen Plattformen sowie in ihrem saisonalen Druckkatalog verfügbar.
Wayfair, mit Hauptsitz in Boston, erzielte im Jahr 2023 einen Nettoumsatz von 12,0 Milliarden USD und betreibt mehrere Marken für Wohnkultur, darunter AllModern, Birch Lane und Joss & Main.
- Collaboration with high-profile Olympic athlete Shawn Johnson East may increase brand visibility
- Launch of new product line 'Wayfair x Shawn Johnson East' could drive sales
- Multi-channel marketing approach including digital, social, and print catalog
- None.
The multi-channel video series portrays the beauty of real moments, real families, and real homes
As a Hall of Fame and Olympic gold medal-winning gymnast, Johnson East is no stranger to balance, effortlessly harmonizing both style and function in her design choices. From hosting both dinner parties and science experiments in her kitchen to incorporating neutral, washable fabrics in her living room, she shows consumers how she has embraced the comfort and chaos that comes with family life.
"Shawn was the perfect person to partner with for this series," said Wayfair Brand Creative Director Kyle Wright. "Not only is she an inspiring, world-renowned athlete, but she's a super mom of three, who, like many of our customers, is in the early stages of building her family home. We're honored that she let us peel back the curtain and share how her family's personality shines through in her decor and through this new product collaboration with Wayfair."
Johnson East's unique style is brought to life by layering soft silhouettes, textured upholstery, and pattern play textiles to an otherwise neutral, yet contemporary interior. Consumers that find inspiration in her home can achieve this refresh using pieces from the Wayfair x Shawn Johnson East collaboration. Some of Shawn's picks include:
- Joss & Main Shae Fixed Top Dining Table
- Willa Arlo Interiors Monette Throw Pillow
- Wade Logan Carrrena Boucle Upholstered Swivel Armchair
- Joss & Main Neruda Slipcovered Sofa
This collaboration, captured by esteemed photographer and director Todd Selby, launches today across Wayfair's digital and social properties, as well as the seasonal print catalog.
Watch Shawn's installment of "House to Home" here, and shop Shawn's product picks from the collaboration here.
About Wayfair
Wayfair is the destination for all things home, in one inspiring place. With quality finds for every style and budget, and a convenient experience from inspiration to installation, Wayfair empowers everyone, everywhere to create a space that is just right for them.
The Wayfair family of brands includes:
Wayfair: Every style. Every home.
AllModern: All of modern, made simple.
Birch Lane: Classic style for joyful living.
Joss & Main: The ultimate style edit for home.
Perigold: The destination for luxury home.
Wayfair Professional: A one-stop Pro shop.
Wayfair generated
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SOURCE Wayfair Inc.
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