Now Open: Wayfair's First Large-Format Store Reimagines the Shopping Experience for Home

Rhea-AI Summary

Wayfair has opened its first large-format store in Wilmette, Illinois, marking a significant milestone in expanding its physical retail presence. The 150,000-square-foot, two-story store offers a comprehensive range of home goods, including furniture, home decor, housewares, appliances, and home improvement products.

The store provides an immersive shopping experience, featuring 19 departments, in-store expert assistance, curated collections, and fast delivery options. Customers can also enjoy free onsite design services and home improvement advice, as well as dining at The Porch, an in-store café.

To celebrate the opening, Wayfair is offering exclusive deals, giveaways, and family-friendly activities throughout the weekend. Additionally, the company is making a $100,000 donation to Connections for the Homeless, a local non-profit organization.

Positive

• Opening of the first large-format store in Wilmette, IL, expanding physical retail presence.
• 150,000-square-foot store offering a comprehensive range of home goods.
• Immersive shopping experience with 19 departments and curated collections.
• Free onsite design services and home improvement advice.
• Fast delivery options, with most products available within one or two days.
• Exclusive deals, giveaways, and family-friendly activities during the opening weekend.

Negative

• Potential high operational costs associated with maintaining a large physical store.
• Financial risks involved in expanding into physical retail amid economic uncertainties.

Wayfair Store Opens Today in Wilmette, IL

BOSTON, May 23, 2024 /PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination for all things home, today opens the doors to its first large-format store in Wilmette, Illinois, marking a significant milestone in the company's journey to meet customers where and how they prefer to shop. Spanning 150,000 square feet, the two-story Wayfair store is a one-stop shopping destination for all things home – including furniture, home decor, housewares, appliances and home improvement products, for any style, space or budget.

An Omnichannel Retailer Purpose Built for Home
A digitally native retailer specialized in the home, Wayfair brings its well-loved combination of value, selection, service and fast shipping to an immersive in-person store. Customers can expect a distinct home shopping experience where they can explore 19 departments and find anything they need for their home, with the assistance of in-store experts and curated collections to make the process effortless and enjoyable.

"We are committed to providing our customers with unparalleled shopping experiences, tailored to their preferences, whether they choose to shop online or in-store. The opening of our Wilmette location marks an exciting chapter for Wayfair, reinforcing our position as the premier destination for home goods," said Liza Lefkowski, vice president of merchandising and stores. "Our store is thoughtfully designed to be both inspirational and practical, empowering shoppers to create spaces that are just right for them."

Experience Wayfair Like Never Before
The Wayfair store helps customers easily create a home that they love in a fun, seamless experience. Features include:

• Inspiring Selection of All Things Home – Wayfair's store brings the best of furniture, home decor, kitchen, appliances and home improvement together in one space
• Immersive & Effortless Shopping Experience – explore easy-to-shop assortments strategically set up to find products faster and make selections that best fit your home needs
• Free Onsite Expert Design Services & Home Improvement Pros – take advantage of free 1:1 design and home improvement advice from Wayfair team members; scheduled and walk-in customers are welcome
• Exceptional Service & Fast Delivery – take certain products home that day and expect to receive most products with free shipping within a day or two
• Debut Restaurant, The Porch – snack and shop or gather with friends, this all-day cafe features small bites, salads, soups, handhelds and more

In tribute to the community, Wayfair commissioned artist Alyssa Low, Chicago resident and Long Grove, IL native, to create a custom mural weaving in references to both Chicago and Wilmette, displayed along the north exterior wall of the Wayfair store. Additionally, as part of Wayfair's ongoing commitment to supporting housing and a sense of home for all, the company will make a $100,000 donation to local non-profit organization Connections for the Homeless, helping to fund their efforts in delivering essential services to people facing homelessness and housing insecurity.

Family-Friendly Grand Opening Celebrations & Exclusive Deals

Shoppers are invited to attend the Wayfair store grand opening and take advantage of exclusive deals and family-friendly activities taking place all opening weekend long, including:

• The first 100 people/families in line every day through Memorial Day get a $50 gift card*
• Up to 70% off in-store on select products
• Giveaways and raffles
• Food and family fun

Located at Edens Plaza, a WS Development Property, 3232 Lake Avenue, Wilmette, IL, 60091, the Wayfair store is open Monday - Saturdays from 10 a.m. - 8 p.m and Sundays from 11 a.m. - 7 p.m.

About Wayfair:
Wayfair is the destination for all things home, in one inspiring place. With quality finds for every style and budget, and a convenient experience from inspiration to installation, Wayfair empowers everyone, everywhere to create a space that is just right for them.

The Wayfair family of brands includes:

• Wayfair: Every style. Every home.
• AllModern: All of modern, made simple.
• Birch Lane: Classic style for joyful living.
• Joss & Main: The ultimate style edit for home.
• Perigold: The destination for luxury home.
• Wayfair Professional: A one-stop Pro shop.

Wayfair generated $12.0 billion in net revenue for the year ended December 31, 2023 and is headquartered in Boston, Massachusetts with global operations.

*Limit one gift card per family, subject to our Gift Card Terms and Conditions

 

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SOURCE Wayfair Inc.

FAQ

Where is Wayfair's first large-format store located?

Wayfair's first large-format store is located in Wilmette, Illinois at Edens Plaza, 3232 Lake Avenue.

When did Wayfair open its first large-format store?

Wayfair opened its first large-format store on May 23, 2024.

What products are available at Wayfair's new store?

The store offers a wide range of home goods, including furniture, home decor, housewares, appliances, and home improvement products.

What services does Wayfair's new store provide?

The store provides an immersive shopping experience with 19 departments, free onsite design services, home improvement advice, and fast delivery options.

What special events are happening during the store opening?

Exclusive deals, giveaways, raffles, and family-friendly activities are taking place throughout the opening weekend. The first 100 people each day receive a $50 gift card, with select products up to 70% off.

What is the significance of Wayfair's $100,000 donation?

Wayfair is donating $100,000 to Connections for the Homeless, a local non-profit organization, to support their efforts in providing essential services to people facing homelessness and housing insecurity.