UFC® Names Total Wireless Official Wireless Provider in the U.S.
UFC and Total Wireless have announced a new marketing partnership for 2025, making Total Wireless the Official Wireless Provider of UFC in the United States. The partnership will feature Total Wireless branding at all UFC Pay Per Views and Fight Nights hosted in the U.S.
The agreement includes prominent brand placement inside the Octagon®, integration into Pay Per View broadcast features including Fighter Walkouts, and collaboration on original content for UFC's digital and social channels that reach over 290 million users worldwide. The partnership also includes an annual Brand Ambassador program featuring UFC athletes.
The partnership will launch at UFC® 311: MAKHACHEV vs. TSARUKYAN 2 on January 18, 2025, at the Intuit Dome in Los Angeles, featuring two championship bouts.
UFC e Total Wireless hanno annunciato una nuova partnership di marketing per il 2025, rendendo Total Wireless il Fornitore Ufficiale di Servizi Wireless per UFC negli Stati Uniti. La partnership presenterà il marchio Total Wireless in tutte le dirette Pay Per View e negli Eventi di Fight Nights ospitati negli USA.
L'accordo include posizionamento del marchio all'interno dell'Ottagono®, integrazione nelle caratteristiche di trasmissione Pay Per View, comprese le Entrate dei Combattenti, e collaborazione nella creazione di contenuti originali per i canali digitali e social di UFC che raggiungono oltre 290 milioni di utenti in tutto il mondo. Inoltre, la partnership comprenderà un programma annuale di Ambasciatori del Marchio con atleti UFC.
La partnership sarà lanciata in occasione di UFC® 311: MAKHACHEV vs. TSARUKYAN 2 il 18 gennaio 2025, presso l'Intuit Dome di Los Angeles, con due incontri titolati in palio.
UFC y Total Wireless han anunciado una nueva asociación de marketing para 2025, convirtiendo a Total Wireless en el Proveedor Oficial de Servicios Inalámbricos de UFC en los Estados Unidos. La asociación contará con la marca Total Wireless en todas las transmisiones por Pago Por Ver y Noches de Pelea organizadas en EE. UU.
El acuerdo incluye la colocación destacada de la marca dentro del Octágono®, integración en las características de transmisión de Pago Por Ver, incluyendo las Entradas de los Luchadores, y colaboración en contenido original para los canales digitales y sociales de UFC, que alcanzan a más de 290 millones de usuarios en todo el mundo. La asociación también incluirá un programa anual de Embajadores de Marca con atletas de UFC.
La asociación se lanzará en UFC® 311: MAKHACHEV vs. TSARUKYAN 2 el 18 de enero de 2025, en el Intuit Dome de Los Ángeles, que contará con dos combates por el campeonato.
UFC와 Total Wireless가 2025년을 위한 새로운 마케팅 파트너십을 발표하였으며, Total Wireless는 미국 내 UFC의 공식 무선 서비스 제공업체로 지정되었습니다. 이 파트너십은 미국에서 개최되는 모든 UFC 유료 생중계 및 파이트 나이트에서 Total Wireless의 브랜드를 선보입니다.
이 계약에는 옥타곤® 내부에서의 눈에 띄는 브랜드 배치, fighter_walkouts를 포함한 유료 생중계 방송 기능 통합, 전 세계 2억9천만 이상의 사용자에게 도달하는 UFC의 디지털 및 소셜 채널을 위한 원본 콘텐츠 제작 협력이 포함됩니다. 또한, 이 파트너십은 UFC 선수들이 참여하는 연례 브랜드 앰버서더 프로그램도 포함됩니다.
이 파트너십은 2025년 1월 18일 로스앤젤레스의 Intuit Dome에서 열릴 UFC® 311: MAKHACHEV vs. TSARUKYAN 2에서 시작됩니다. 이 이벤트는 두 개의 챔피언십 경기를 제공합니다.
UFC et Total Wireless ont annoncé un nouveau partenariat marketing pour 2025, faisant de Total Wireless le Fournisseur de Services Sans Fil Officiel de l'UFC aux États-Unis. Cette partenariat comportera le branding de Total Wireless lors de toutes les retransmissions Pay Per View et des soirées de combats organisées aux États-Unis.
L'accord comprend la mise en avant de la marque à l'intérieur de l'Octogone®, l'intégration dans les caractéristiques de diffusion Pay Per View, y compris les Entrées des Combattants, et la collaboration sur du contenu original pour les canaux numériques et sociaux de l'UFC qui touchent plus de 290 millions d'utilisateurs dans le monde entier. Le partenariat comprend également un programme annuel d'Ambassadeurs de Marque mettant en vedette des athlètes de l'UFC.
Ce partenariat sera lancé lors de l'UFC® 311 : MAKHACHEV vs. TSARUKYAN 2, le 18 janvier 2025, au Intuit Dome à Los Angeles, avec deux combats de championnat.
UFC und Total Wireless haben eine neue Marketingpartnerschaft für 2025 angekündigt, wodurch Total Wireless zum offiziellen Mobilfunkanbieter der UFC in den Vereinigten Staaten wird. Diese Partnerschaft wird das Branding von Total Wireless bei allen UFC-Pay-per-View- und Fight-Night-Veranstaltungen in den USA umfassen.
Der Vertrag beinhaltet die prominente Platzierung der Marke im Octagon®, die Integration in die Pay-per-View-Übertragungsfunktionen, einschließlich der Kämpfer-Auszüge, und die Zusammenarbeit an Originalinhalten für die digitalen und sozialen Kanäle von UFC, die über 290 Millionen Nutzer weltweit erreichen. Die Partnerschaft umfasst auch ein jährliches Markenbotschafterprogramm mit UFC-Athleten.
Die Partnerschaft wird beim UFC® 311: MAKHACHEV vs. TSARUKYAN 2 am 18. Januar 2025 im Intuit Dome in Los Angeles starten, wo zwei Meisterschaftskämpfe stattfinden werden.
- Strategic partnership provides access to UFC's massive audience of 700 million fans and 290 million social media followers
- Brand exposure through prominent placement in all U.S. UFC Pay Per Views and Fight Nights
- Integration into high-visibility broadcast features including Fighter Walkouts
- None.
Insights
Total Wireless' strategic partnership with UFC represents a calculated move to tap into UFC's massive global audience of over 700 million fans. The deal's value lies in the extensive brand visibility through prime placement in the Octagon® during high-profile Pay-Per-View events and Fight Nights, coupled with integration into broadcast features and digital content reaching 290 million social media users.
The timing aligns with the wireless industry's competitive dynamics, where prepaid carriers are seeking differentiation. Total Wireless, backed by Verizon's network infrastructure, gains authentic brand association with UFC's premium sports entertainment product. This partnership should strengthen Total Wireless' market position against competitors like Metro by T-Mobile and Cricket Wireless, who have similar demographic targets.
While specific financial terms weren't disclosed, similar UFC partnerships typically range from
This partnership marks a significant expansion of UFC's commercial portfolio in the wireless category, a previously untapped sector for the organization. The deal's structure, incorporating branded content across UFC's digital ecosystem and fighter ambassador programs, follows the successful blueprint of UFC's other major partnerships with Monster Energy and DraftKings.
The immediate activation at UFC® 311, featuring two championship bouts, provides Total Wireless with instant exposure to a premium audience. UFC's consistent delivery of 40+ annual events offers sustained brand visibility throughout the year. The integration into "Fighter Walkouts" is particularly valuable, as these segments typically generate high viewer engagement and social media amplification.
For TKO (NYSE: TKO), this adds another revenue stream to their growing partnership portfolio, though the direct financial impact is likely modest relative to their
UFC and Total Wireless - OFFICIAL WIRELESS PROVIDER OF UFC (Graphic: Business Wire)
Under the new agreement, Total Wireless will become the Official Wireless Provider of UFC in
“We’ve been looking for the right partner for UFC in the wireless category, a space that has grown significantly in importance for both our business and our fans,” said Robby Miller, Vice President, UFC Global Partnerships. ”That’s why we are thrilled to welcome Verizon’s Total Wireless as the Official Wireless Provider of UFC. This partnership unites two dynamic brands, each a leader in their respective field. With Total Wireless’ dedication to keeping fans connected, we’re excited to collaborate on innovative activations that will bring our passionate UFC community closer to the sport than ever before.”
“We’re thrilled to step into the Octagon® with UFC and connect with one of the most passionate fanbases in sports,” said Doug Collman, AVP, Marketing at Verizon Value. “This partnership provides an incredible opportunity for Total Wireless to reach a broader audience and engage with UFC fans in new and fun ways, while amplifying the energy and excitement surrounding these legendary events. Just like UFC fighters and fans, Total Wireless customers share a spirit of resilience and determination, making this partnership a natural fit.”
Branded Entitlements and Activations
As the Official Wireless Provider of UFC, Total Wireless will receive prominent brand placement inside the world-famous Octagon® at all Pay-Per-Views and Fight Nights in the
Beyond the Octagon, UFC and Total Wireless will collaborate on original content to be distributed through UFC’s popular digital and social channels that reach more than 290 million users worldwide. The new partnership also provides for an annual Brand Ambassador program that will bring the partnership to life through appearances, content, and creative campaigns with notable UFC athletes.
Total Wireless will begin to activate the partnership at UFC’s first Pay-Per-View of 2025, UFC® 311: MAKHACHEV vs. TSARUKYAN 2, which takes place this Sat., January 18, at the newly opened Intuit Dome in
About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in
About Total Wireless
Total Wireless is a fast-growing, no-contract wireless provider covered by the Verizon 5G network, with over 1,000 exclusive stores across the country, and counting. On a mission to raise the bar in prepaid wireless, Total Wireless offers plans with unlimited data and access to Verizon's 5G Ultra Wideband network, prices guaranteed for five years (taxes and fees included), select free 5G phones with qualifying purchase plans, and more.
Total Wireless is part of the Verizon Value portfolio of prepaid brands, which includes Straight Talk, Visible, Tracfone, Simple Mobile, SafeLink, Walmart Family Mobile, andVerizon Prepaid. Verizon Communications Inc. (NYSE, Nasdaq: VZ) is one of the world’s leading providers of technology, communications, information and entertainment products and services.
For more information on Total Wireless, visit one of its exclusive storefronts across the country, or check out Totalwireless.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250115622046/en/
Press Contacts:
Total Wireless - Valuemediarelations@verizon.com
UFC – Chris Bellitti - CBellitti@ufc.com
Source: Total by Verizon
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