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SIMPLE Mobile Debuts 3x More Data Promotion and Introduces Enhanced Lifeline Benefits

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SIMPLE Mobile, a no-contract wireless provider on Verizon's network, has launched a -time promotion offering triple the data on select plans for new customers. The $25 plan now includes 15GB, the $30 plan 30GB, and the $40 plan 45GB of data. Additionally, SIMPLE Mobile has enhanced its Lifeline benefits, providing eligible customers with a $10 monthly discount on any plan. This allows qualifying Lifeline customers to get 15GB of high-speed data for just $15/month.

The company has introduced a QR code system for easy Lifeline enrollment at its 5,000 nationwide retailers. SIMPLE Mobile has also refreshed its brand with new fonts, designs, and colors. The company topped the recent Wave7 Research quarterly multi-carrier prepaid dealer survey as the top seller.

SIMPLE Mobile, un fornitore di servizi wireless senza contratto sulla rete di Verizon, ha lanciato una promozione temporanea che offre il triplo dei dati su alcuni piani per i nuovi clienti. Il piano da 25 $ include ora 15GB, il piano da 30 $ offre 30GB e il piano da 40 $ fornisce 45GB di dati. Inoltre, SIMPLE Mobile ha migliorato i suoi benefit Lifeline, offrendo ai clienti idonei uno sconto mensile di 10 $ su qualsiasi piano. Questo consente ai clienti qualificati per Lifeline di ottenere 15GB di dati ad alta velocità a soli 15 $ al mese.

L'azienda ha introdotto un sistema di codici QR per una registrazione semplice al programma Lifeline presso i suoi 5.000 rivenditori in tutto il paese. SIMPLE Mobile ha anche rinnovato il suo marchio con nuovi caratteri, design e colori. L'azienda è risultata il miglior venditore secondo l'ultimo sondaggio trimestrale della Wave7 Research sulle vendite di rivenditori prepagati.

SIMPLE Mobile, un proveedor de servicios inalámbricos sin contrato en la red de Verizon, ha lanzado una promoción por tiempo limitado que ofrece triple de datos en ciertos planes para nuevos clientes. El plan de 25 $ ahora incluye 15GB, el plan de 30 $ ofrece 30GB y el plan de 40 $ proporciona 45GB de datos. Además, SIMPLE Mobile ha mejorado sus beneficios de Lifeline, ofreciendo a los clientes elegibles un descuento mensual de 10 $ en cualquier plan. Esto permite a los clientes calificados de Lifeline obtener 15GB de datos de alta velocidad por solo 15 $ al mes.

La compañía ha introducido un sistema de códigos QR para una fácil inscripción en Lifeline en sus 5,000 minoristas en todo el país. SIMPLE Mobile también ha renovado su marca con nuevas fuentes, diseños y colores. La compañía lideró la reciente encuesta trimestral de Wave7 Research sobre revendedores prepagados como el mejor vendedor.

SIMPLE Mobile은 Verizon 네트워크에서 계약 없이 제공되는 무선 통신 서비스로, 새로운 고객을 위한 특정 요금제에서 데이터 3배 증가라는 한정 프로모션을 시작했습니다. 25달러 요금제는 이제 15GB, 30달러 요금제는 30GB, 40달러 요금제는 45GB의 데이터를 포함합니다. 또한, SIMPLE Mobile은 Lifeline 혜택을 강화하여 적격 고객에게 모든 요금제에서 매달 10달러 할인 혜택을 제공합니다. 이를 통해 Lifeline 자격이 있는 고객은 매달 단 15달러에 15GB 고속 데이터를 이용할 수 있습니다.

회사는 5,000개 전국 소매점에서 Lifeline에 쉽게 등록할 수 있는 QR 코드 시스템을 도입했습니다. SIMPLE Mobile은 새로운 글꼴, 디자인 및 색상으로 브랜드를 새롭게 단장했습니다. 회사는 최근 Wave7 Research의 분기별 다중 이동통신사 선불 대리점 조사에서 최고 판매자로 선정되었습니다.

SIMPLE Mobile, un fournisseur de services sans contrat sur le réseau de Verizon, a lancé une promotion temporaire offrant le triple de données sur certains forfaits pour les nouveaux clients. Le forfait à 25 $ comprend désormais 15 Go, le forfait à 30 $ offre 30 Go et le forfait à 40 $ fournit 45 Go de données. De plus, SIMPLE Mobile a amélioré ses avantages de Lifeline, proposant à des clients éligibles une réduction mensuelle de 10 $ sur n'importe quel forfait. Cela permet aux clients qualifiés de Lifeline d'obtenir 15 Go de données à haute vitesse pour seulement 15 $ par mois.

L'entreprise a introduit un système de codes QR pour faciliter l'inscription à Lifeline dans ses 5 000 points de vente à travers le pays. SIMPLE Mobile a également rafraîchi sa marque avec de nouvelles polices, designs et couleurs. L'entreprise a été désignée comme le meilleur vendeur dans le dernier sondage trimestriel de Wave7 Research sur les revendeurs prépayés.

SIMPLE Mobile, ein Anbieter von bargeldlosen Mobilfunkdiensten im Verizon-Netzwerk, hat eine befristete Aktion gestartet, die neuen Kunden dreifach so viele Daten auf ausgewählten Tarifen bietet. Der 25-Dollar-Tarif enthält jetzt 15GB, der 30-Dollar-Tarif bietet 30GB und der 40-Dollar-Tarif stellt 45GB an Daten zur Verfügung. Darüber hinaus hat SIMPLE Mobile seine Lifeline-Vorteile verbessert und gewähren berechtigten Kunden einen monatlichen Rabatt von 10 $ auf jeden Tarif. Dadurch können qualifizierte Lifeline-Kunden für nur 15 $/Monat 15GB High-Speed-Daten erhalten.

Das Unternehmen hat ein QR-Code-System eingeführt, um die Anmeldung für Lifeline in seinen 5.000 Einzelhandelsgeschäften im ganzen Land zu erleichtern. SIMPLE Mobile hat auch seine Marke mit neuen Schriftarten, Designs und Farben aufgefrischt. Das Unternehmen war der Spitzenreiter in der jüngsten vierteljährlichen Umfrage von Wave7 Research zu den besten Verkäufern von Prepaid-Händlern.

Positive
  • Triple data promotion on select plans for new customers
  • Enhanced Lifeline benefits with $10 monthly discount on any plan
  • Easy Lifeline enrollment through QR code system at 5,000 retailers
  • Ranked as top seller in recent Wave7 Research prepaid dealer survey
Negative
  • None.

Insights

SIMPLE Mobile's latest promotion and enhanced Lifeline benefits represent a strategic move in the competitive prepaid wireless market. The triple data offer on select plans is a significant value proposition, potentially attracting cost-conscious consumers seeking more data without increasing their monthly spend. This could lead to increased customer acquisition and market share gains for SIMPLE Mobile.

The improved Lifeline benefits, offering a $10 monthly discount on any plan, is particularly noteworthy. By making this discount easily accessible through QR codes at 5,000 retail locations, SIMPLE Mobile is lowering barriers for eligible customers to access these benefits. This could result in higher adoption rates among low-income consumers, potentially expanding SIMPLE Mobile's customer base in this demographic.

The brand refresh, including new fonts and color scheme, suggests SIMPLE Mobile is aiming to modernize its image and appeal to a broader audience. This, coupled with their top-seller status in the recent Wave7 Research multi-carrier prepaid dealer survey, indicates a strong market position and potential for continued growth.

However, it's important to note that while these promotions may drive short-term growth, their long-term impact on profitability remains to be seen. The telecom industry is highly competitive and such aggressive promotions could potentially lead to margin pressure if not balanced with operational efficiencies or increased customer lifetime value.

SIMPLE Mobile's latest moves, while not directly impacting Verizon's financials, could have indirect implications for the telecom giant. As a prepaid brand running on Verizon's network, SIMPLE Mobile's success could contribute to Verizon's wholesale revenues and network utilization.

The triple data promotion on select plans is an aggressive move that could potentially impact Average Revenue Per User (ARPU) metrics. While it may attract more customers, it's offering significantly more data at the same price points, which could put pressure on margins. However, if this leads to increased market share and customer base expansion, it could offset potential ARPU declines through volume growth.

The enhanced Lifeline benefits, offering a $10 monthly discount, could lead to increased adoption among eligible customers. This move aligns with industry trends of targeting underserved markets and could open up a new revenue stream, albeit at lower margins.

It's worth noting that SIMPLE Mobile's top-seller status in the Wave7 Research survey suggests strong performance in the prepaid market. This could translate to increased wholesale revenues for Verizon, potentially offsetting any competitive pressures in its postpaid business.

Investors should monitor how these promotions impact customer acquisition costs, churn rates and overall profitability in the coming quarters. While aggressive promotions can drive growth, they need to be balanced with long-term profitability considerations.

New customers can get 3x more high-speed data on the $25, $30 and $40 plans

NEW YORK--(BUSINESS WIRE)-- SIMPLE Mobile, a simple, yet powerful, no-contract wireless provider that runs on Verizon’s network, today introduced a competitive new deal for its customers. For a limited time, new customers can get triple the data on select SIMPLE Mobile plans, allowing them to get more of the fast, reliable service they count on for less. Here’s the promotion breakdown:

  • $25 plan now includes 15GB of data (up from 5GB)
  • $30 plan now includes 30GB of data (up from 10GB)
  • $40 plan now includes 45GB of data (up from 15GB)

Additionally, the brand introduced an enhancement to its Lifeline benefits, providing eligible customers $10 discounts per month on any monthly plan, accessible from an easy-to-use QR code when visiting any one of SIMPLE Mobile’s 5,000 retailers nationwide. This discount means qualifying Lifeline customers can get 15GB of high-speed data for $15/month.

"We strive to connect people with quality experiences that give them the best value in wireless,” said David Kim, Chief Revenue Officer of Verizon Value. “Our new SIMPLE Mobile 3x data promotion and Lifeline benefits program helps customers find new ways to save money while getting great value. It’s another opportunity for us to live up to our mission and showcase our competitive advantage, as many of our competitors are not Lifeline certified.”

For the first time, SIMPLE Mobile customers can apply for Lifeline via a scannable QR code, making it easier than ever to sign up. Customers enrolled in SNAP, Medicaid, Veterans Pension and Survivors Benefit and other government assistance programs automatically qualify for Lifeline benefits. New and existing customers may apply. More information can be found at SimpleMobileLifeline.com and at authorized retailers.

“We know there are a lot of SIMPLE Mobile customers who qualify for Lifeline but don’t currently have it,” said David Avila, Federal Programs Director at Verizon Value. “Our customers have questions or don’t fully understand the program, so they don’t apply. Having 5,000 SIMPLE Mobile locations in friendly neighborhood retailers can hopefully reduce the intimidation factor and serve as a place for customers to go for an easy way to enroll with the availability of QR codes.”

Adding retail locations isn’t the only step SIMPLE Mobile is taking to further stand out from the competition. The brand is also unveiling a refresh with new, modern fonts and updated design, including the incorporation of violet and gray tones into the color family, re-energizing the brand among retailers and customers. SIMPLE Mobile has also come out on top as the top seller in the most recent quarterly multi-carrier prepaid dealer survey conducted by Wave7 Research.

For more information on SIMPLE Mobile and Lifeline, visit www.simplemobilelifeline.com.

About SIMPLE Mobile

SIMPLE Mobile provides no-contract wireless service, backed by the award-winning Verizon 5G network, featuring plans that allow customers to have fast, nationwide, network coverage at a fair price.

SIMPLE Mobile is part of the Verizon Value portfolio of prepaid brands, which includes Straight Talk, Total Wireless, Visible, Tracfone, SafeLink, Walmart Family Mobile, and Verizon Prepaid. Verizon Communications Inc. (NYSE, Nasdaq: VZ) is one of the world’s leading providers of technology, communications, information and entertainment products and services.

For more information on SIMPLE Mobile, visit simplemobile.com.

Media Contact:

Valuemediarelations@verizon.com

Source: SIMPLE Mobile

FAQ

What is SIMPLE Mobile's new data promotion for 2023?

SIMPLE Mobile is offering triple the data on select plans for new customers. The $25 plan now includes 15GB, the $30 plan 30GB, and the $40 plan 45GB of data.

How much can Lifeline customers save on SIMPLE Mobile plans?

Eligible Lifeline customers can receive a $10 monthly discount on any SIMPLE Mobile plan. This means they can get 15GB of high-speed data for $15/month.

How can customers enroll in SIMPLE Mobile's Lifeline program?

Customers can enroll in SIMPLE Mobile's Lifeline program by scanning a QR code available at any of SIMPLE Mobile's 5,000 retailers nationwide.

What network does SIMPLE Mobile use for its wireless service?

SIMPLE Mobile operates on Verizon's network for its wireless service.

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