Vroom’s Super Bowl Spot Highlights Super Easy Way to Sell Your Car

Rhea-AI Summary

Vroom, a leading ecommerce platform for used vehicles, is set to air its Super Bowl LVI advertisement, titled “Flake,” on February 13, 2022. The 30-second spot showcases the ease of selling vehicles through Vroom, emphasizing the current high pricing for used cars. The ad, featuring choreography by Mandy Moore, illustrates the emotional challenges sellers face. Vroom’s services promise hassle-free appraisals and vehicle pickups, enhancing the selling experience. This marks Vroom's second consecutive year advertising during the Super Bowl, aiming to attract millions of viewers to its platform.

Positive

• Vroom's Super Bowl LVI ad aims to increase brand visibility and consumer engagement.
• Current high used car prices present a favorable market for consumers looking to sell.

Negative

• None.

Online Automotive Retailer Returns to Super Bowl for Second Consecutive Year

NEW YORK--(BUSINESS WIRE)-- Today, Vroom, Inc. (Nasdaq:VRM), a leading ecommerce platform for buying and selling used vehicles, unveiled its new Super Bowl LVI ad ahead of appearing during the scheduled broadcast on Sunday, February 13th. For this year’s Big Game spot, the brand is letting consumers know selling your vehicle can now be just as easy with Vroom as buying one.

Titled “Flake,” this year’s spot is a Broadway musical-style song and dance, choreographed by La La Land choreographer Mandy Moore, illustrating the rollercoaster of emotions car sellers feel when they find a buyer on a peer-to-peer site who backs out on the transaction. The spot was produced by Anomaly, New York and directed by Wayne McClammy.

“Now is a terrific time to sell a vehicle with used car pricing at all-time highs. However, the process can be overwhelming and unnecessarily complicated,” said Peter Scherr, Chief Marketing Officer, Vroom. “At Vroom, we make selling your car as easy as possible. Being a part of the Super Bowl allows us to invite tens of millions of consumers to visit Vroom.com and get an instant price on their car. When someone is ready to sell, we pick up the car and the consumer gets paid…all from home. No more meeting strangers, endless negotiating, or being flaked on. What could be better?”

Through its ecommerce platform and data-driven technology, Vroom’s Sell Us Your Car® offering allows customers who wish to sell or trade in their cars to receive an appraisal within minutes, hassle-free loan payoffs and convenient vehicle pickup.

The full 30-second spot will air during the fourth quarter of Super Bowl LVI, which will be broadcast on CBS on Sunday, Feb. 13, 2022. This will be Vroom’s second consecutive year advertising during the game.

Fans can view the spot on YouTube along with behind-the-scenes footage from the shoot.

About Vroom:

Vroom is an innovative, end-to-end ecommerce platform designed to offer a better way to buy and a better way to sell used cars. The company's scalable, data-driven technology brings all phases of the car buying and selling process to consumers wherever they are and offers an extensive selection of used cars, transparent pricing, competitive financing, and at-home pick-up and delivery. Vroom is based in New York and Houston and also operates the Texas Direct Auto and CarStory brands.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220120005768/en/

Media Contact:

Moxie Communications Group

Alyssa Galella

vroom@moxiegrouppr.com

Source: Vroom, Inc.

FAQ

When will Vroom's Super Bowl LVI advertisement air?

Vroom's advertisement will air during the fourth quarter of Super Bowl LVI on February 13, 2022.

What is the theme of Vroom's Super Bowl ad?

The theme of the ad, titled 'Flake,' highlights the emotional challenges of selling a vehicle and promotes the ease of the selling process through Vroom.

Who choreographed Vroom's Super Bowl ad?

The ad was choreographed by Mandy Moore, known for her work in 'La La Land.'

What services does Vroom offer for selling cars?

Vroom offers hassle-free vehicle appraisals, loan payoffs, and convenient vehicle pickups through its 'Sell Us Your Car®' service.