Vital Farms Hires Reena Van Hoven as Chief People Officer
Vital Farms (Nasdaq: VITL) has appointed Reena Van Hoven as its new Chief People Officer (CPO), effective September 16, 2024. Van Hoven, with nearly 20 years of experience in human resources, joins from Danone North America where she served as North American Senior Vice President of Talent and Rewards. In her new role, she will lead Vital Farms' People Team, overseeing Business Partnerships, Org & People Development, and Total Rewards.
The appointment aligns with Vital Farms' strategy to strengthen its organizational culture and talent development as it aims to become a $1B company. Stephanie Coon, the current SVP of People & Strategy, will transition to focus solely on strategy as SVP of Strategy, remaining on the Senior Leadership Team.
Vital Farms (Nasdaq: VITL) ha nominato Reena Van Hoven come nuovo Chief People Officer (CPO), con decorrenza dal 16 settembre 2024. Van Hoven, con quasi 20 anni di esperienza nelle risorse umane, proviene da Danone North America, dove ha ricoperto il ruolo di Senior Vice President of Talent and Rewards per il Nord America. In questo nuovo ruolo, guiderà il Team People di Vital Farms, supervisando le Partnership Commerciali, lo Sviluppo Organizzativo e delle Persone, e i Benefici Totali.
La nomina si allinea con la strategia di Vital Farms di rafforzare la propria cultura organizzativa e lo sviluppo dei talenti, mentre mira a diventare un azienda da $1B. Stephanie Coon, attuale SVP di People & Strategy, passerà a concentrarsi esclusivamente sulla strategia come SVP di Strategy, rimanendo nel Senior Leadership Team.
Vital Farms (Nasdaq: VITL) ha nombrado a Reena Van Hoven como su nueva Chief People Officer (CPO), con efecto a partir del 16 de septiembre de 2024. Van Hoven, con casi 20 años de experiencia en recursos humanos, llega de Danone North America, donde se desempeñó como Vicepresidenta Senior de Talento y Recompensas para América del Norte. En su nuevo puesto, liderará el equipo de personas de Vital Farms, supervisando las Asociaciones Comerciales, el Desarrollo Organizacional y de Personas, y las Recompensas Totales.
El nombramiento se alinea con la estrategia de Vital Farms para fortalecer su cultura organizacional y el desarrollo de talento, mientras busca convertirse en una empresa de $1B. Stephanie Coon, la actual SVP de People & Strategy, se enfocará exclusivamente en la estrategia como SVP de Strategy, permaneciendo en el equipo de liderazgo senior.
Vital Farms (Nasdaq: VITL)은 Reena Van Hoven을 새로운 Chief People Officer (CPO)로 임명했으며, 2024년 9월 16일부터 효력을 발생합니다. Van Hoven은 인사 분야에서 거의 20년의 경력을 가지고 있으며, Danone North America에서 북미 인재 및 보상 담당 수석 부사장으로 근무했습니다. 그녀는 새로운 역할에서 Vital Farms의 People Team을 이끌며, 비즈니스 파트너십, 조직 및 사람 개발, 그리고 총 보상을 감독할 것입니다.
이번 임명은 Vital Farms가 조직 문화를 강화하고 인재 개발을 목표로 하여 10억 달러 기업으로 성장하기 위한 전략과 일치합니다. 현재 People & Strategy의 SVP인 Stephanie Coon은 전략에만 집중하기 위해 SVP of Strategy로 전환하며, 선임 리더십 팀에 남을 것입니다.
Vital Farms (Nasdaq: VITL) a nommé Reena Van Hoven comme nouvelle Chief People Officer (CPO), à compter du 16 septembre 2024. Van Hoven, avec près de 20 ans d'expérience en ressources humaines, rejoint Danone North America où elle était Vice-Présidente Senior de Talent et Récompenses pour l'Amérique du Nord. Dans son nouveau rôle, elle dirigera l'équipe People de Vital Farms, supervisant les Partenariats d'Affaires, le Développement Organisationnel et des Personnes, et les Récompenses Totales.
Cette nomination s'inscrit dans la stratégie de Vital Farms visant à renforcer sa culture organisationnelle et le développement des talents, alors qu'elle aspire à devenir une entreprise d'un milliard de dollars. Stephanie Coon, l'actuelle SVP de People & Strategy, se concentrera uniquement sur la stratégie en tant que SVP de Strategy, tout en restant au sein de l'équipe de direction senior.
Vital Farms (Nasdaq: VITL) hat Reena Van Hoven zur neuen Chief People Officer (CPO) ernannt, die am 16. September 2024 in Kraft tritt. Van Hoven, die über fast 20 Jahre Erfahrung im Bereich Human Resources verfügt, kommt von Danone North America, wo sie als Senior Vice President für Talent und Belohnungen in Nordamerika tätig war. In ihrer neuen Rolle wird sie das People Team von Vital Farms leiten und sich um Geschäftskooperationen, Organisations- und Personalentwicklung sowie Gesamtrewards kümmern.
Die Ernennung stimmt mit der Strategie von Vital Farms überein, die Unternehmenskultur und die Talententwicklung zu stärken, während das Unternehmen darauf abzielt, ein 1-Milliarden-Dollar-Unternehmen zu werden. Stephanie Coon, die derzeitige SVP für People & Strategy, wird sich ausschließlich auf die Strategie konzentrieren und als SVP für Strategie im Senior Leadership Team bleiben.
- Appointment of an experienced HR leader with industry-relevant expertise
- Strategic focus on strengthening organizational culture and talent development
- Company's ambition to become a $1B disruptive force in the food industry
- None.
Van Hoven is an experienced human resources leader with a proven track record of driving organizational success for food and beverage companies
AUSTIN, Texas, Aug. 26, 2024 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, has hired Reena Van Hoven as Chief People Officer (CPO), starting September 16, 2024. Van Hoven joins Vital Farms from food and beverage industry leader Danone North America. In the newly created CPO role, Van Hoven will lead Vital Farms’ People Team overseeing Business Partnerships, Org & People Development, and Total Rewards.
“We are thrilled to welcome Reena to build on the great foundation our People Team has established. We believe our true competitive advantage is our people, and deepening our investment in this function will help us scale our high-performing organization and purpose-driven culture,” said Russell Diez-Canseco, Vital Farms’ President and Chief Executive Officer. “Reena’s deep expertise and passion for people will continue to strengthen our work engaging, inspiring, and developing our crew members and attracting world-class talent.”
Van Hoven is an accomplished human resources leader with nearly 20 years of experience aligning people strategies with business results and fostering inclusive company cultures for Fortune 500 Companies and purpose-driven brands. She joins Vital Farms from Danone North America, one of the largest food and beverage industry-leading companies in dairy, plant-based beverages, water, and specialized nutrition, where she most recently served as North American Senior Vice President of Talent and Rewards and held various human resources leadership positions since 2017. Prior to that, she was Head of Human Resources at Earthbound Farms, the largest producer of organic salads in the United States and served in a variety of progressive positions at Earthbound Farms’ parent company, WhiteWave Foods, and Deloitte.
Van Hoven commented, “I am honored to lead the People function for a purpose-driven company that improves the lives of people, animals, and the planet through food. Vital Farms not only embodies its mission and values, but also fosters an environment where talent can thrive, make a significant impact, and grow both personally and professionally. I am eager to build on this momentum by nurturing Vital Farms’ truly unique culture, inspiring crew members to engage and develop, and driving sustainable growth.”
Stephanie Coon, who has served as Vital Farms’ Senior Vice President of People & Strategy since January 2022, will continue to serve on the company’s Senior Leadership Team as Senior Vice President of Strategy.
“Stephanie has played an instrumental role in evolving Vital Farms’ People team into the high-impact function it is today,” Mr. Diez-Canseco continued. “In addition to welcoming an incredible leader in Reena, this move enables Stephanie to put even more focus on the critical strategy work ahead as we build Vital Farms into a
ABOUT VITAL FARMS:
Vital Farms (Nasdaq: VITL), a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a national consumer brand that works with over 350 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware public benefit corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in approximately 24,000 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. For more information, visit https://vitalfarms.com/.
CONTACT:
Media:
Rob Discher
Rob.Discher@vitalfarms.com
Investors:
Anthony Bucalo
Anthony.Bucalo@vitalfarms.com
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