From Pasture to Porch, Vital Farms Launches Its First E-Commerce Storefront: “Vital Farms Farm Shop”

Rhea-AI Summary

Vital Farms launched its first e-commerce storefront, the Vital Farms Farm Shop, allowing consumers to purchase products like butter, ghee, and egg bites directly online. This initiative aims to enhance accessibility to ethically produced foods across the U.S. Key offerings include Pasture-Raised Sea Salted Butter, Himalayan Salt Ghee Butter, and various Breakfast Bars. The online store, powered by Brand Driver and KeHE Distributors, offers free shipping on orders over $59.99 within the continental U.S.

Positive

• Launch of e-commerce platform increases product accessibility.
• Direct-to-consumer model may lead to increased sales and customer engagement.
• Free shipping for orders over $59.99 encourages larger purchases.

Negative

• None.

Eleven of Vital Farms’ Ethically Produced Products Including Butter, Ghee, Egg Bites and Breakfast Bars are Now Available to Purchase Directly from the Farm Shop

AUSTIN, Texas, Oct. 25, 2021 (GLOBE NEWSWIRE) -- Today, Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, launched “Vital Farms Farm Shop,” the brand’s first e-commerce storefront. From pasture to porch, consumers can now order some of their favorite Vital Farms products directly from the new online store.

“The Vital Farms Farm Shop is an opportunity for us to make our ethically produced products even more accessible to households across the country and learn about today’s direct-to-consumer shopper,” said Amanda Wilson, Content Strategy and Brand Communications Manager, Vital Farms. “We look forward to evolving the Farm Shop and its offerings in the future.”

Eleven of Vital Farms’ products including butter, ghee and select varieties of Egg Bites and Breakfast Bars are now available in the “Vital Farms Farm Shop.” Current products include:

Butter

• Pasture-Raised Sea Salted Butter
• Pasture-Raised Unsalted Butter
• Pasture-Raised Butter with Sea Salt & Avocado Oil
  

Ghee

• Pasture-Raised Himalayan Salt Ghee Butter
• Pasture-Raised Himalayan Original Ghee Butter
• Pasture-Raised Himalayan Original Ghee Butter Squeeze Bottle
  

Convenient Breakfast

• Pasture-Raised Hardboiled Eggs
• Uncured Bacon and Cheddar Cheese Egg Bites
• Sun-dried Tomato Basil Mozzarella Egg bites
• Uncured Bacon & Cheddar Cheese with Hash Browns Breakfast Bar
• Broccoli & Cheddar Cheese with a Pastry Crust Breakfast Bar
  

“Vital Farms Farm Shop” is powered by Brand Driver, an e-commerce, digital brand management and fulfillments solution from KeHE Distributors, one of the country’s leading organic and natural foods wholesalers. Free shipping is available for all online orders over $59.99 with a delivery address in the continental U.S. (excludes Alaska and Hawaii). For more information or to place an order, visit: www.vitalfarms.com/farmshop.

About Vital Farms
Vital Farms, a Certified B Corporation, offers a range of ethically produced pasture-raised foods nationwide. Started on a single farm in Austin, Texas in 2007, Vital Farms is now a national consumer brand that works with over 225 small family farms and is the leading U.S. brand of pasture-raised eggs and butter by retail dollar sales. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms' pasture-raised products, including shell eggs, butter, hard-boiled eggs, ghee, Egg Bites, Breakfast Bars and liquid whole eggs, are sold in over 17,250 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. For more information, visit www.vitalfarms.com.

Contact

Media:
Nisha Devarajan
Nisha.Devarajan@vitalfarms.com

Investors:
Matt Siler
Matt.Siler@vitalfarms.com

FAQ

What products are available on the Vital Farms Farm Shop?

The Farm Shop offers butter, ghee, egg bites, and breakfast bars, including varieties like Pasture-Raised Sea Salted Butter and Uncured Bacon & Cheddar Cheese Egg Bites.

When did Vital Farms launch its e-commerce storefront?

Vital Farms launched its first e-commerce storefront, the Vital Farms Farm Shop, on October 25, 2021.

What is the benefit of shopping at the Vital Farms Farm Shop?

Shopping at the Farm Shop provides access to ethically produced foods directly from the source, with free shipping on orders over $59.99.

How does Vital Farms ensure its product quality?

Vital Farms is a Certified B Corporation, focusing on humane treatment of animals and sustainable farming practices.

Where can I find more information about Vital Farms products?

More information can be found on the Vital Farms website at www.vitalfarms.com/farmshop.